1. CHENGDU, City of Success and Fortune
Chengdu is the center of western China
and an international hub with a GDP of
813.8 billion;
It has the biggest luxury goods
consumption in western China;
It’s among top ten of "Cities of
Happiness in China";
It ranks No.1 on Forbes' The World’s
Fastest-Growing Megacities in the next
decade;
Following Shanghai, Hong Kong, Beijing,
it is the fourth city from China to host
Fortune Global Forum.

2. CHENGDU, City of Success and Fortune

3. CHENGDU
LEISURE

4. CHENGDU
PASSION

5. CHENGDU
FASHION

6. City introduction
Chengdu ("Rong" for short) is the provincial capital of Sichuan and an important central city in Central and Western
China. It is also called "the City of Brocade" or "the City of Brocade Officials". It has been known as "the land of
abundance" since ancient times. Chengdu governs nine districts, four county-level cities, and six counties, covering
a total area of 12,100 sq. km. It has a registered population of 11.63 million and permanent population of 15.32
million, being the fourth largest megalopolis in China.
•Ecology
Chengdu is entitled “National Model City of Environmental Protection” and “National Garden City”. With an average
altitude of 500m, it enjoys a subtropical humid monsoon climate with an annual average temperature at around
17.5 degree Celsius. Forest coverage rate of the city is 36.8%.
•History
With a history of 2,300 years, Chengdu is one of the first historical and cultural cities of China, as well as the
permanent host place for the China International Festival of Intangible Cultural Heritage.
•Cuisine
Chengdu is the birthplace of Sichuan cuisine, one of the four famous cooking styles in China. Therefore, it enjoys
high reputation as "the land of abundance with delicious food". In 2010, Chengdu was honored with the title of the
first "Gastronomy City of the World" in Asia by the UNESCO.
•Scenic Spots
Chengdu has been entitled "the Best Tourism City of China" by the World Tourism Organization (UNWTO) and the
National Tourism Administration of the People's Republic of China. There are a number of tourist attractions in the
downtown and suburban areas of Chengdu, including world cultural heritage sites, the ancient Dujiangyan water
preservation system and the Taoist Mount Qingcheng, the world natural heritage sites, Jiuzhai Valley & Huanglong,
and the habitat of giant pandas.

7. Overview of Chengdu
Basic Economic Data (2012)Regional GDP.........................RMB 813.8 billion (15.2%)UP
Including:
Agriculture.........................4.77%
Industry & construction.........................45.87%
Service industry.........................49.36%
Revenue of local public finance.........................RMB 68.07 billion (30.1%)UP
Total retail sales of consumer goods.........................RMB 286.13 billion (18.4%)UP
Total imports & exports.........................US$ 37.91 billion (53.9%)UP
Including:
Total exports.........................US$ 22.96 billion (65.5%)UP
Total imports.........................US$ 14.95 billion (39.0%)UP
Gross investment in fixed assets.........................500.60 billion RMB (19.2%)UP
Foreign investment in place.........................US$ 6.55 billion (34.9%)UP
Urban per capita disposable income.........................RMB 23,932 (14.9%)UP
Rural per capita net income.........................RMB 9,895 (20.6%) UP

8. The Choice of Fortune Global 500
In 2010, 12 of the Fortune 500 companies, including ANZ Bank, Nippon Steel Corporation, and Electricite De France,
have opened offices, branches, or operation centers in Chengdu, the largest number in recent years. Meanwhile,
the Fortune 500 companies that have opened offices in Chengdu, including JP Morgan Chase, Henkel, and GE,
increased their investment and upgraded the involvement of their branches in Chengdu. By the end of 2012, 233
Fortune 500 companies had set up branches in Chengdu, ranking it first in terms of the number of Fortune 500
companies in Central and Western China. Of these, 177 are foreign enterprises and 56 are domestic companies.

11. Nordic City of Living and Learning (NCLL), with the international
campus as its core, is a comprehensive project designed to be a
combination of international business education, knowledge-intensive
industry clusters and ecological residence .
Nordic City of Living and Learning

12. Shared Mission with Chengdu Government
Jeppe Tranholm-Mikkelsen, Danish Ambassador to
China, and Ge Honglin, Mayor of Chengdu,
launching the collaborative initiative
Nordic City of Living and Learning
(NCLL) is the result of collaboration
amongst government and academia
from China and Northern Europe.
The original planning took place in
2007 in meetings held between the
Danish Ministry of Foreign Affairs
and governors of Sichuan Province
and Chengdu City.
Origin

13. 新都区
Xindu
District
四川省
Sichuan Province
Chengdu
中国
China
Nordic City is located in Xindu District, Chengdu, West China.
Location

14. Xindu
Located 16 kilometres from
downtown Chengdu , Xindu is both
the core of Chengdu North New
City area and vice center of
Chengdu, with ecological living,
international trade, logistics, new
industries and cultural tourism as
main functions.
The convenient expressways and main traffic
lines make the half-hour economic circle
between Chengdu and Xindu, as well as two-
hour metropolitan circle between Chengdu and
surrounding cities come true.

15. Xindu (meaning “new city”) is the name of the 2,800 year old town as well as the
northern district of Chengdu, located 18 kilometers north of Chengdu city center,
in the West Sichuan Plain. The town of Xindu is only 57 kilometers from
Shuangliu International Airport, making it a convenient place to do international
business. Covering 497 square kilometers, Xindu district has a residential
population of 770,000.
Xindu has five major industrial areas, including: the modern business function
integration area, industrial zone, furniture industrial park, logistics centers, and
Sichuan modern agricultural machinery industrial park. It also comprises a wide
range of industries, such as e-commerce, modern logistics, bus and truck
manufacturing, energy generation equipment, electromechanical equipment,
modern packaging plants, pharmaceuticals, and food processing.
XINDU

16. Nordic City of Living and Learning (2,000,000m2)
Our Mission
NCLL is committed to introducing a
sustainable knowledge system from
Europe to West China, serving as a
pivotal platform for the development of
better management practices for both
Chinese and international organizations,
facilitating innovation and bridging
international trade.

22. ACTIVITIES&EVENTS北欧知识城举办了一系列国际交流活动

36. 2012年11月29日
“成都-丹麦养老产业合作论坛”
在NIMI校园隆重举行
November 29, 2012
The 2nd annual Chengdu Denmark Cooperation on
Health Care for the Elderly was held at NCLL
“成都-丹麦养老产业合作论坛”在
北欧国际管理学院隆重举行。丹麦
驻重庆总领事馆总领事林汉祥、丹
麦驻华使馆参赞莫杰、成都市及新
都区领导，与来自丹麦的20多家养
老产业知名企业、成都市相关企业
代表在齐聚一堂，共同探讨丹麦与
成都养老产业的友好合作。
*
*November 29th marked a new
initiative for Nordic City and
NIMI is pleased to take a leading
role. The 2nd annual Chengdu
Denmark Cooperation on Health
Care for the Elderly was held at
the Nordic City Centre for Living
and Learning.

37. 2013年6月5日
预热成都财富全球论坛 北欧知识城成功举办
2013国际教育峰会
June 5, 2013
"2013 Fortune Global Forum" George Washington University
Education Summit is successfully hosted at NCLL
NIMI以2013成都财富全球论坛为契机，
携手财富全球论坛独家教育合作伙
伴——美国乔治华盛顿大学联合举办”
智造财富•共赢未来”2013国际教育
峰会，作为财富全球论坛的预热活动，
在北欧知识城隆重开幕。
*
*George Washington University
is the exclusive Education
Partner of 2013 Fortune Global
Forum. NCLL is proud to jointly
host this Education Summit
together with Chengdu Foreign
Affairs Office and Chengdu
Federation of Industry and
Commerce.

38. Innovation
Park
European
Business
center
International
campus
The 2,000,000m²comprehensive project consists of
the International campus, 3G Innovation Park,
European Business Center, Knowledge Park and
residential area.
Project Layout

39.  25,000 m²
 Investment of RMB 200 million
 Designed by Villem Lauritzen
Architects (Copenhagen) / B+H
(Canada)
 It is completed at the end of 2012
International Campus
The International Campus is the academic heart of
Nordic City of Living and Learning.

40. Nordic City of Living & Learning:
The 3rd Generation Innovation Park
(3G Park)

41. Land Occupation Area：32,443.00m² Total Construction Area：215,126.74m²

43. What do we do?

44. What we do: innovation
 Platform for grafting international business models to China. 3G Park’s resident and associate
companies receive a variety of innovation services to identify opportunities and boost business
growth.
 Platform for international information exchanges in different industries, such as technology,
design, education, finance, commerce and entertainment. Services are provided in the form of
workshops, seminars, conferences, specialized events, partnership matchmaking and innovation
programs.
 Center for Intelligence introduction and project incubation. Projects conceived through such
collaborative sessions are then managed by our Innovation Team. This guarantees that your
support will be in the hands of specialists.

45. Who have joined us?

46. 1. Expert Workshop: Prof. Robert F. Lauterborn’s Workshop
Introduction：
◎ Prof. Robert F. Lauterborn, the world marketing master and also the
founder for 4C marketing, has settled his workshop in NCLL 3G park.

47. 2. Expert Workshop: Prof. Christer Karlsson’s Workshop
Introduction：
◎ Prof. Christer Karlsson, master of lean industry management, has settled
his workshop in NCLL 3G park.

48. 3. Swedish Trade Council Chengdu Office
Introduction：
◎ The office mainly provides support and help for the founding and
development of Swedish companies setting foot in West China.

49. Other institutes & companies
4. Nordic Incubator Service Area ( NISA)
5.
6. Ruby Rocket Insurance
(Subsidiary company of URZUS Group in Norway)
7. International Trade Management

50. 8. E-Commerce Service Platform cooperating with Alibaba

51. What we will do next?

52. European Business
Center
Fashion & Design & Life

53. ● Overall Floorage:
400,000m2
● No.of Shops：2084 Units
● Parking capacity：2934
Units
Diagram Picture

54. Modern Trading Cluster
Chengdu International Trading City
HCLC
Chengdu International Logistics City
Chengdu TCM Center
CD Pharmaceutical Complex
Chengdu Intentional Trading City
CDILC HCLC

55. 2）City of Golden Age( Discussing with DDH, Aalborg Care Consortium、
Cura Care、VIA)

56. 1）The first Legoland in China

57. 3） Kids’City with Angry Birds Amusement Park

58. Sustainability—Harmony—Connection
We are looking forward to your participation
in our Knowledge World.
THANKS!