The document provides an overview of the Nordic Knowledge City project in Chengdu, China. It discusses the following key points in 3 parts: 1) An overview of the Nordic Knowledge City and its plans for a University Campus and Innovation Park on the banks of a river in Chengdu's Xindu district. 2) Details on the University Campus, which will be similar in size to Thomas Jefferson's University of Virginia, and house various academic and research facilities. 3) Plans for expanding the project, including developing a Legoland park, international school, and "Kids City" integrated children's development center.

1. September 9, 2013
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09/09/13
1
On the Nordic City of Living and Learning, Chengdu:
Overview & Strategic Intent
Prof. Dr. Per V. Jenster,
Chairman

2. Prof P. Jenster
09/09/13 2
The structure of the presentation falls in three parts
Overview of
The Nordic
Knowledge City
Overview of
The Nordic
Knowledge City
University Campus
& Innovation Park
University Campus
& Innovation Park
What we do and what
we will do next
What we do and what
we will do next

3. Prof P. Jenster
09/09/13 3
Chengdu is …
Chengdu is the capital of Sichuan province and one of
the most important economic centers and transportation
and communication hubs in Southwestern China.
Chengdu has been chosen as one of the top ten cities to
invest in, out of a total of 280 urban centers.
•Area Total12,390 km² (4,783.8 sq mi)
•Population Sichuan - Total 99,730,000
•Population Chengdu - Total 15,000,670
•Population Xindu - Total 650,000

4. Prof P. Jenster
09/09/13 4
Nordic City of
Living & Learning.
The project builds on some fundamental principles of community
development: To create a sustainable district you need: High-Value
Business with Quality People who needs Quality Living Environment

5. Prof P. Jenster
09/09/13 5
The Nordic Knowledge City and its University Campus
and Innovation Park has a prominent location on a
riverbank in the Chengdu Xindu district. It is viewed
as the “perle” of the North.

6. Prof P. Jenster
09/09/13
6
The path of knowledge will connect the three
phases
A
B
C
The Nobel Park, lanscaped
river park, recreational
venue, music, arts

7. Prof P. Jenster
09/09/13 7
The development of the Nordic City of Living and Learning, Chengdu,
is a significant initiative which integrates an academic community,
3rd
. Generation Innovation Park, and a sustainable residential
community.
• About 850,000 m2
• Campus 66,000 m2 surface,
built area 22,000 m2.
• Campus Investment
– Rmb 200 mill
– Ca dkr. 160 mill

8. Prof P. Jenster
09/09/13 8
The structure of the presentation falls in three parts
Overview of
The Nordic
Knowledge City
Overview of
The Nordic
Knowledge City
University
& Innovation Park
University
& Innovation Park
....................
Very large project with a
Northern European
Focus
Very large project with a
Northern European
Focus
What we do and what
we will do next
What we do and what
we will do next

9. Prof P. Jenster
09/09/13 9
The NIMI Campus will have the size of Thomas Jefferson’s famous
UVA, and constitutes a multi-institutional environment – a platform for
international cooperation in education, research, culture and commerce.

10. Prof P. Jenster

11. Prof P. Jenster
We have aimed to create world class facilities
Campus Library and Media Building

12. Prof P. Jenster
… and a world class environment
Campus Nobel Park and Amphi Theater

13. Prof P. Jenster
Where we conduct world class programs
China from the Inside
NIMI offers short-duration programs
for Executive PhD, as well as in-
company groups from universities
and civic organizations inside and
outside of China, who want to offer
their delegates the opportunity to
understand and experience first-
hand the key drivers of the Chinese
economic miracle.

14. Prof P. Jenster
In dedicated teaching facilities.
Illustrative / teaching rooms will be completed in May 2012

15. Prof P. Jenster
NIMI campus facilities contain:
9 Main Buildings
 Administration Building
 Auditorium
 Faculty Club
 South Hall (Teaching building)
 North Hall (Teaching building)
 Library
 Executives Apartment
 Activity Center
 Corporate Training Center

16. Prof P. Jenster
dic City
09/09/13 16

17. Prof P. Jenster
Campus with the residential and 3G Innovation Park
09/09/13 17

18. Prof P. Jenster
Our beatiful campus park
09/09/13 18

19. Prof P. Jenster
09/09/13 19
The structure of the presentation falls in three parts
Overview of
The Nordic
Knowledge City
Overview of
The Nordic
Knowledge City
University
& Innovation
Campus
University
& Innovation
Campus
..........
The Campus and
Innovation Park will be
a central part of the
Nordic City of Learning
and Living
The Campus and
Innovation Park will be
a central part of the
Nordic City of Learning
and Living
..........
What we do and what
we will do next
What we do and what
we will do next

20. Prof P. Jenster
NCLL’s business is to develop and transform communities: The 3G Innovation
Park and the Europe Business Center, in combination with the NIMI Business
School Activities form a unique axis of enterprise support and development
3G
park
Europe
Business
Center
NIMI
campus

21. Prof P. Jenster
European Business Center & Mall: Fashion, Design &
Innovation
09/09/13 21

22. Prof P. Jenster
Five new projects are on the drawing board:
1. Legoland Park in Chengdu and Tourism Development
Center
2. City of the Golden Ages and Elder Care Development
Center
3. International School Community and Pedagogical
Development Center
4. Kids City
5. “NIMI 2”
09/09/13 22

23. Prof P. Jenster
NCLL has signed an agreement with Merlin Entertainment
to develop a Legoland Park in Chengdu – opening 2017.
09/09/13 23

24. Prof P. Jenster
NCLL is in discussions to create an international
standard retirement community: City of Golden Age
09/09/13 24

25. Prof P. Jenster
As part of the community development and transformation, NCLL has
plans for an international school and pedagogical development center as
a third phase in our development.
09/09/13 25
09/09/13 25
A
B
C

26. Prof P. Jenster
瑞典维京
瑞典进口 5S 安全玩具（ Safe,
Soft, Strong, Simple, Sanitary ）
ECCO
丹麦知名鞋业集团旗
下的童鞋品牌
瑞典拉班儿童生活馆
北欧进口全系列儿童产
品及家庭式亲子服务
BESAFE
挪威儿童汽车安全座椅品
牌
EXIT/NAME IT
Bestseller 旗下童装品牌推崇舒适与安
全， 2008 年 6 月更名为 NAME IT ，
产品 包含 0-12 岁童装及孕妇装
MeMini
挪威时尚童装品
牌
丹麦 FLEXA
丹麦儿童家具品牌，
关 注儿童安全与发展
FINA
L
Kids City – An integrated project with the aim of
transforming the development and life of children.

27. Prof P. Jenster
一
站式儿童购物中心
National and international
Brands