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Dynamic Relevance for Designing Experiences

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Pete Barry
Pete Barry

Dynamic Relevance or: Designing Experiences for the Moment Mobile, semantic, real time, contextual and social are so last year. Imagine what happens when you mash them all together. That’s what’s next.

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Dynamic Relevance or Designing Experiences  for the Moment
What We Know Already
Users + http://www.flickr.com/people/keep-on-moving/
Content + http://www.flickr.com/people/ario/
Features =
Experience
What's Now?
Mobile ,[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/people/glemak/
[object Object],[object Object],[object Object],[object Object],Semantic
[object Object],[object Object],[object Object],[object Object],Real Time
[object Object],[object Object],[object Object],[object Object],Contextual http://www.flickr.com/people/beingpeterkim/
[object Object],[object Object],[object Object],[object Object],Social
What's Next? ,[object Object],[object Object],[object Object],[object Object]
Dynamic Relevance
What does it do? And is it better?
What's Relevant? User: Physical: Standing, blind, short, male, old, cold.   Subconscious: Sleepy, drunk, agitated, confused.   Cognitive: Intentions, recent history, emotion.
What's Relevant? Surroundings: Physical: Noise level, familiarity, atmosphere   Social: Friends, Strangers, Similar Interests
What's Possible? Imagine a world...

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