Of all the social media platforms, Twitter is often considered the most difficult for a business to adapt and integrate into their marketing mix. Limited by its 140 characters and short micro-blog style, this social platform is often pushed aside in favor of the more 'logical' platforms, Facebook, Google+ and LinkedIn. Ironically, in my opinion, Twitter allows businesses the most direct, unique, yet informal point of entry and access to industry leaders, influencers and a new mode of customer communication.