By using two famous directors, Steven Spielberg and Peter Jackson, the film will appeal to fans of their previous works, opening up a wide niche audience. The magazine cover references the style and colors of the original Tintin comics to signal that while the film will be new, it will stay true to characteristics that made the comics popular. It represents Tintin in his classic clothing to make clear the film will still be recognizable to fans of the source material.

2. By using two recognisable directors, a niche market is opened. This directly targets fans of both Spielberg and Jackson films - a very wide audience that would be happy to look at a new film. Price, date and issue - essential Stark black background is reminiscent of the Tintin special - ‘Ils Ont Marché Sur la Lune’ (They walked on the moon). This shows that whilst the film will be new, it will still possess the characteristics of what made Tintin the comic great. In the colour issues of Tintin, he always used to wear either red or blue, and his cheeks would be this shade of red too. Not only is this colour attention grabbing, it is reminiscent of the comic.

3. The word ‘present’ is written using the same font as the comic originally used. This again implies that the film will be a throwback to the Belgian classic. The bubble of films that are also included in the magazine are attention grabbing in that they use a bright blue outline to be seen. However by not using a bigger circle, or a large scrawling font, the main image of Tintin is drawn away from. Tintin is again represented in his original clothing By using a clearly defined shadow here, the magazine implies that the film will be a cartoon, or use some form of animated technology.

4. Again the magazine uses a typically comic strip writing, the red outline on white text was used in Tintin to give audience extra information such as, ‘meanwhile’ or ‘2 hours later’. This implies to a Tintin fan, that this will be an important piece of information, which it is as it gives the directors names. Like Spielberg and Jackson, Tintin and his dog have become icons in the comic world, and this therefore transpires into the film genre, and gives the film a certain sense of excitement - if they were this famous as a graphic novel, a cartoon and a comic strip, imagine how good they would be in film. Tells the reader that whilst there is still a typical representation of Tintin, there are new characters, things have changed, and whilst still recognisable, Tintin is going to be new and improved. The words adventures and of are in a smaller font to add emphasis to the word Tintin./ If you didn’t recognise the character’s image, then you will know his name, and allows the magazine to target even those not brought up on his comics.