Slides that supported my closing keynote at Webvisions Portland, May 17, 2012. I've made some slight tweaks for credit, clarity & additional resources.
2. Laura @Pistachio Fitton
âExcited & geeky about
where all this leads!"
Twitter for
Dummies
Inbound
Marketing
Evangelist
94,000
Twitter
@pistachio Founder Readers
(acq. By HubSpot)
3. Laura Fitton, May 2007
Homebound mom.
Two kids under two.
Where do I
upgrade
my
browser?
Whatâs
Web 2.0?
Twitter
is
Dumb!
NO business
network in Boston
4.
5.
6. âLaura Fitton⌠has
thousands of people
following her on Twitter. âŚby
consistently touching a tribe
of people with generosity
and insight, sheâs earned
the right to leadâ
-Seth Godin, Tribes
14. 10 Things to Know in 3 Easy Parts
I WHAT? â˘âŻ An EKG for Attention
â˘âŻ Sensing & signaling network
â˘âŻ The Message is the Influencer
â˘âŻ Any to Many
â˘âŻ 5 BILLION publishers
II HOW? â˘âŻ Be Useful
â˘âŻ Tame the Fox
â˘âŻ Maintain loose ties
III WHAT NEXT?
â˘âŻ Vulnerabilities
â˘âŻ Explore the humble #
15. 10 Things to Know in 3 Easy Parts
â˘âŻ An EKG for Attention
â˘âŻ Sensing & signaling network
â˘âŻ The Message is the Influencer
â˘âŻ Any to Many
â˘âŻ 5 BILLION publishers
I WHAT?
16. âFacebookâ search on tweetcharts.com May 17, 2012
âitâs like an EKG for attentionâ
-Joel Lunenfeld @JoelL
34. Image Credit: Fotographia Guerilla
â
Make the customer
the hero of your
story.
ANN HANDLEY
CHIEF CONTENT OFFICER
MARKETINGPROFS
TWEET EBOOK!
QUOTE
60. INSPIRED?
Start working on your success
story. Sign up for a HubSpot
free trial and see how the
integration of content creation,
engagement and analytics leads
to awesome marketing results.
Learn more today!
http://bit.ly/talkhubspot
Thank you!
Laura Fitton @pistachio
pistachio@HubSpot.com
61. URLs mentioned in the talk
â˘âŻ Ian Schaferâs (@ischafer) OMMA talk:
http://www.ianschafer.com/2012/05/15/the-entire-twitter-ad-platform-in-30-
minutes-my-omma-social-internet-week-presentation/
â˘âŻ SocDir (fka oneforty) http://socdir.com
â˘âŻ Marketing Grader http://marketing.grader.com
â˘âŻ Twylah http://twylah.com
â˘âŻ Social Flow http://socialflow.com
â˘âŻ DataMinr http://dataminr.com