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Twitter, Inbound
and YOUR
World Domination
Business
Laura “@Pistachio” Fitton – February 29, 2012
1   @Pistachio WTH??



    2      Twitter Twitter Twitter Twitter



3    3 things to STOP asking &
     BONUS: New Data!!



       44     How are YOU Doing?
1   @Pistachio
    WTH?????
Laura @Pistachio Fitton
“Excited & geeky about
where all this leads!"
                                         Twitter for
                                         Dummies



                             Inbound
                            Marketing
                            Evangelist
                                            94,000
                                             Twitter
          @pistachio Founder                Readers
                     (acq. By HubSpot)
Laura Fitton, May 2007
Homebound mom.
Two kids under two.
                                    Where do I
                                     upgrade
                                       my
                                    browser?
                          What’s
                         Web 2.0?


                                      Twitter
                                        is
                                      Dumb!
          NO business
          network in Boston
Twitter, Inbound and YOUR World Domination
Twitter, Inbound and YOUR World Domination
“Laura Fitton… has
thousands of people
following her on Twitter. …by
consistently touching a tribe
of people with generosity
and insight, she’s earned
the right to lead”

-Seth Godin, Tribes
Twitter, Inbound and YOUR World Domination
Founder/CEO	
  oneforty.com	
  
Recent	
  Awards	
  

•  Pepsi	
  Women’s	
  Inspira/on	
  Network	
  
•  Boston	
  Globe	
  –	
  Top	
  10	
  Influen/al	
  Women	
  “Up	
  
   &	
  Comer”	
  
•  WEST	
  Leadership	
  Award	
  
•  MHT	
  Women	
  to	
  Watch	
  
How did THAT
     Happen??!
Photo: http://www.flickr.com/photos/furryscalyman/
The balance of power shifted




                      mere mortal
Twitter, Inbound and YOUR World Domination
2
    Twitter
    Twitter
    Twitter
    Twitter
“
    Twitter is not a technology.
    It's a conversation.
    And it's happening
    with or without you.
    CHARLENE LI
    CO-AUTHOR OF GROUNDSWELL




                                    Image Credit: "
                                    THEMACGIRL*"
Global Sensing and Signaling Network
Twitter, Inbound and YOUR World Domination
The Message is
     the Influencer.
http://twitpic.com/135xa by @JKrums
“   Any
     to
    Many
Twitter, Inbound and YOUR World Domination
Twitter, Inbound and YOUR World Domination
Twitter, Inbound and YOUR World Domination
Influence (was)
Attract attention to yourself
Influence (is)
Provide attention & value to others
3
    3 Things
    you NEED
    to stop
    asking
“   Does
    Twitter
    Matter?
Twitter
MATTERS                                    36%call it
                                           Important or
                                             Critical




          89%
          call Twitter at Least
           Somewhat Useful


               HubSpot State of Inbound Marketing Report, 2012.
“
Are MY
Customers
on Twitter?
SOURCE: HUBSPOT, 2011   30
Get More
CUSTOMERS                                  55%
                                           of ALL B2C



           in Retail/Wholesale


       70%
       have acquired new
        customers from
             Twitter


               HubSpot State of Inbound Marketing Report, 2012.
“
How Can I
Get More
Followers?
You don’t just want a following.




                                   33
You want
screaming,
raving fans
“
Either write something worth reading or
do something worth writing about.
BENJAMIN FRANKLIN
                                          Image Credit:"
                                          lhalstead"
Twitter, Inbound and YOUR World Domination
4
    How are
    YOU
    Doing?
http://marketing.grader.com
Get Found.     Convert.          Analyze.
                  Prospect          Marketing
   Blogging
                  Intelligence      Analytics

                  Lead
   Website                          Competitor
                  Intelligence
                                    Tracking

   Social         Landing
                  Pages             Blog Analytics
   Media

                  Email
                  Manager           Advanced
   SEO Tools
                                    Marketing
                  Lead              Analytics
                  Nurturing
Less of this.




                40
More of this.




                41
TwiLer	
  	
  
Marke/ng	
  
in	
  2	
  Words…	
  
“
BE
U   UL
 SEF !!!!
TwiLer	
  	
  
Marke/ng	
  
in	
  4	
  Words…	
  
“   Listen.
    Learn.
    Care.
    Serve.
Image Credit: Fotographia Guerilla




“
Make the customer
the hero of your
story.
ANN HANDLEY
CHIEF CONTENT OFFICER
MARKETINGPROFS




                                         TWEET EBOOK!
                                               QUOTE
Image: http://inay.org
Twitter, Inbound and YOUR World Domination
Twitter, Inbound and YOUR World Domination
Capitalize on Promoted Tweets

  1.  Hit Your Followers at the Right Time
  2.  Target Relevant Keywords
  3.  Find People Who Resemble Your Followers
  4.  Use Geo-Targeting for Events and Local
      Businesses
  5.  Promote Offers
  6.  Test Content and Messaging

http://bit.ly/nPhHDC
Twitter, Inbound and YOUR World Domination
Understand Your Twitter Traffic

NEW Twitter website analytics will track:
•  amount of traffic Twitter drives overall
•  extent to which Twitter users are sharing a
   site's content
•  effectiveness of a website's Tweet button
   integration
Twitter, Inbound and YOUR World Domination
http://marketing.grader.com
Twitter, Inbound and YOUR World Domination
Twitter, Inbound and YOUR World Domination
Twitter, Inbound and YOUR World Domination
Marketing
is a   Mess.
HubSpot
  consolidates all
 the best inbound
marketing methods
    in one spot
300+
            employees




                         $65M
                        Google Ventures
                           Sequoia
                        Salesforce.com
6000+
customers
THANK YOU Learn more today! 
THANK YOU http://bit.ly/talkhubspot
THANK YOU

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