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How to Use Twitter for Real Business Impact
1. How to Use Twitter for
Real Business Impact
Smart Tips from the Dummies Author!
Laura “@Pistachio” Fitton
2. Twitter’s Not Just for Marketing…
Use
to
to
Generate
Real
Business
Impact:
1.
A%ract
a
targeted,
engaged
following
2.
Build
community
with
actual
business
impact
3.
Source
Leads
and
nurture
valuable
relaAonships
4.
Develop
relaAonships
With
media
and
influencers
3. Laura Fitton, Spring 2007
Homebound mom.
Two kids under two.
NO business
network in Boston
What’s
Web 2.0?
Do I
upgrade my
browser to
see web
2.0?
Twitter
is
Dumb!
10. Twitter’s Not Just for Marketing…
Use it to Generate Real Business Impact:
1. Attract
a targeted, engaged following
2. Build community
with actual business impact
3. Source Leads
and nurture valuable relationships
4. Develop relationships
With media and influencers
11. 1. Attract
a targeted, engaged following
1. WIIFT?
– NOT About You.
2. Be on a Mission
– WHO should follow you? WHY?
23. Use
it
to
Generate
Real
Business
Impact:
1.
A%ract
a
targeted,
engaged
following
2.
Build
community
with
actual
business
impact
3.
Source
Leads
and
nurture
valuable
relaAonships
4.
Develop
relaAonships
With
media
and
influencers
Twitter’s Not Just for Marketing…
24. 2. Build Community
with
actual
business
impact
1. Define
2. Nurture
3. Measure
25. Define
Do this:
• Write down everything you know about
your ideal personas
• What are their challenges?
• How are they measured?
• What do they read?
• What (and where) do they share on social
media?
26. Share this:
• Content types that fit with everything you
know about their lives
• Solutions to their challenges
• Tools to help them crush their numbers
• Must-read articles and digests
• Shareable items that will make them look
good
Define
35. 35
Be
generous.
• the more you give,
the more you get
• build trust, credibility,
& goodwill
• increase # of pages &
inbound links
36. 37
Be helpful.
Helpful
Relevant
Remarkable
Frequent
ask yourself how you can be of service to
your current and potential customers. What
problems can you solve? What questions can
you answer? What knowledge can you
share?
Read more: http://blog.hubspot.com/blog/
tabid/6307/bid/10291/Helpful-is-the-New-
Viral.aspx#ixzz1GsSghdGN
Helpful is the new viral.
38. Twitter’s Not Just for Marketing…
Use
it
to
Generate
Real
Business
Impact:
1.
A%ract
a
targeted,
engaged
following
2.
Build
community
with
actual
business
impact
3.
Source
Leads
and
nurture
valuable
relaAonships
4.
Develop
relaAonships
With
media
and
influencers
39. 3. Source Leads
and nurture valuable relationships
1. Listen,
look,
and
provide
value
2. Keep
in
touch
supporAvely
40. 1. Listen, look and provide value.
Twitter Marketing
in 4 Words:
61. Twitter’s Not Just for Marketing…
Use
to
to
Generate
Real
Business
Impact:
1.
A%ract
a
targeted,
engaged
following
2.
Build
community
with
actual
business
impact
3.
Source
Leads
and
nurture
valuable
relaAonships
4.
Develop
relaAonships
With
media
and
influencers
62. 4. Develop Relationships
with
media
and
influencers
1. Who
needs
your
service?
2. Who
do
they
listen
to?
3. What
you
can
do
for
these
influencers?
71. Twitter’s Not Just for Marketing…
Use
to
to
Generate
Real
Business
Impact:
1. A%ract
a
targeted,
engaged
following
2. Build
community
with
actual
business
impact
3. Source
Leads
and
nurture
valuable
relaAonships
4. Develop
relaAonships
With
media
and
influencers
72.
73. 4 FREE Tools for You…
Your marketing grade &
how to improve it
http://grader.com
Library
http://hubspot.com/library
Academy
http://academy.hubspot.com
FREE Trial
http://bit.ly/trySI
74. Effective Results
ma%er,
not
raw
effort
• What’s
in
it
for
THEM?
• What
is
your
community
for
and
how
do
you
nurture
it?
• Who
can
you
help?
(first
via
Twi%er,
later
with
your
product?)
• Where
are
the
people
who
need
you
already
tuned
in?