5. Announce betas
send out email announcements
write blog posts
write clear upgrade instructions
stress the importance of staging servers
give a list of expectations
6. Multiple betas
release beta 1
fix bugs over next week
release beta 2
fix more bugs over next week
repeat until stable
12. Good
Fix: pass $item_amount through round() in PayPal
Fix: added missing text domain to strings in account.php
New: added new Heartbeat API integration for sale stats
19. Include auto updaters
commercial plugins should always have an automatic
update system to make it easier for customers
neglecting it is a disservice and security risk