This presentation i gave a few days ago at etail on eve and the serpent what went wrong with that transaction

1. Eve and the Serpent What went wrong with that transaction ? Pinny Gniwisch Founder/EVP Marketing ICE.com and Diamond.com

7. What we have learnt over time…  iConsumer Individual Consumption  Group Production  Group Consumption

9. Team Work Barter Conversation

10. The Age of Merchants

11. Commerce Innovation Agriculture Team Work Conversation Barter

12. The Age of Knowledge

13. What do think this is?

14. Education Transparency Mass Commerce Innovation Agriculture Team Work Barter Conversation

15. What happened on December 16 th 1773?

16. Boston Tea Party

17. Equality Freedom

18. Mob

19. $Gold Rush$

22. 60’s

26. What are 40% of people doing while watching TV? A) Eating popcorn B) Surfing channels C) Watching Sex in the City D) Sleeping

27. What other activities, if any, do you regularly do while watching TV? Yahoo! Global Market Research Study, 2006. Engaging the Consumer in a Multi-Channel World Eat Web Surfing Phone Read House cleaning Sleep Cook

29. ?

36. Educated Transparent Innovative Simplicity Experience Human

38. Target strategy Direct hit Mission statement Call to action Bait and switch Champion Decoy Yield

39. Banana theory

40. the new medium Trend Feelers

42. the new medium Ultimate Mobility

44. the new medium Information Basket

45. The old

46. the new medium Critique Power

47. Stung

49. Experience

51. E for Experience (not eCommerce)

52. E for Experience (not eCommerce) borders

57. Things I would do for the Customer

60. P People

66. change the rules

67. turn everything upside down

68. FAQ = = =

70. Today’s eve

71. In Memory of Randolph Pausch 1960-2008