1. Data-Driven iJournalism:y t e l l i n g .
Approaches to nteractive stor
Aron Pilhofer,
The New York Times

2. Beautiful Data
Some newsrooms are already beginning to
retool ... to prepare for a future in which data
becomes a medium . How can traditional
narratives be fused with sophisticated,
interactive information displays?
~ Geoff McGhee,
“Journalism in the Age of Data”

3. Beautiful Data

4. Beautiful Data

5. Beautiful Data

6. Beautiful Data
I am not talking here about statistics or numbers
in general, because those are
nothing new to journalists.
When I talk about data, I mean information that can be
processed by computers.
~ Paul Bradshaw

7. Beautiful Data
We need to do better.

8. Beautiful Data

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Data begins the journey.

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It’s not the end.

23. Beautiful Data
?

24. Beautiful Data
Data must tell me something.

25. Beautiful Data
Data must tell me something.

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Data that’s useful...

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867 Billion Billion $653.00
2.5
1210 2,000 $653.007 Million 2.5 Billion $653.00
867 Billion 1210 $85.00 2,000 $85.00Million
7
1210 4.563 867 Billion
4.563 Billion
2.5 2.5 Billion $653.00
1210
2,000 Billion 2,000 $85.00 7 Million
1210 2.5 867 Billion
$85.00 1210 4.563 2.5 Billion $653.00 1210
2,000 $85.00Million Billion
4.5634.563 7 867
1210 7 Million 7 Million $653.00 $653.00 Billion
2.5
867 Billion Billion
2.5
...not ubiquitous.
1210 867 Billion 867 Billion
4.563 867 Billion 1210 2.5 Billion $653.00
2,000
2,000 4.563 2,000 $653.00
4.563 867 Billion Billion
2.5 7 Million
$85.00 1210
4.563 7 Million
7 Million Billion 4.563 2,000 $85.00Million
7
2,000867 $85.00
4.563 Billion $85.00$653.00
$653.00 $85.00
867 Billion 2.5 2,000 $85.00

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Data I can trust (and check).

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Data that answers the question ...

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So what?

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50. Text

51. Text

52. Text

53. Text

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Data that tells the truth.

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Data that tells the truth.

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Data that doesn’t lie.

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Data that doesn’t lie.

58. Beautiful Data
Aron Pilhofer,
The New York Times
aron@nytimes.com
(212) 556-5849
Twitter: @pilhofer
Web: aronpilhofer.com