1. alertme
creating smart homes
Pilgrim Beart
AlertMe 23rd February 2012
February 2012
Allen & Overy, One Bishops Square, London

2. Today
• Consumer Energy Displays
– 3 ways to engage and empower the consumer
– Which do consumers prefer?
• The Value of Data
– The rise of the Smart Home
– Turning Data into Value
– Smart Meters are just part of the puzzle
• AlertMe Smart Data

3. 1. In Home Display (live in the home)
Translate Energy units into Money
Aesthetically pleasing
(looks good in your kitchen)
Comparative
(consumption rising or falling?)
Live “Speedometer” display Added-value features
(Power, at a glance)

4. 2. Offline (historical e.g. on bills)

5. 3. Online (live, everywhere)
You spent £200 heating an empty home last
winter
Intelligent heating gives 20% savings on your gas bill by only
heating the home when you are there.

6. Energy Monitoring – IHD or Online?
Given the choice, which one would you choose?
Option 1 - Display 40%
Option 2 - Online 40%
Depends 12%
Neither 8%
UK market survey by Critical Research, May 2011. Sample size; 1,224

7. IHDs vs Online: Stereotypes
IHD Persona: Online Persona:
• More likely to be 50+ • More likely to be ~30-year-old
• More likely to be married • More likely to be male
• More likely to be female • Has young children
• Children have left home • Fully-employed
• May be retired • Home mortgaged, or renting
• Home mortgaged/paid off, probably hasn’t • Household income £2500/month
moved for 15 years • Owns a Laptop and/or SmartPhone
• Household income £1250/month • Uses computer at work to access internet
• Owns a desktop
Previous IHD experience:
• People who’ve already had IHDs more likely to want Online
• Especially those that have discarded their IHD

8. Access to data from SM HAN via CAD
Smart Gas Meter Smart Electricity Meter In Home Display (IHD)
1
3
Comms Hub • Appliances
• Services
• Internet …
2 • Future stuff!
Consumer
DCC Access Device (CAD)
Consumer HAN(s), managed by the Consumer
SMHAN, managed by Utilities

9. The Value of Data
(Smart Meters are just one of
many new data sources)

10. Everything else now in the Cloud
…why not your home?
“The number of internet connected devices is set to explode in the
next four years to over 15 billion, twice the world's population”
Suraj Shetty, Cisco VP global marketing, at its 5th annual trends forecast
1 June 2011

11. The Value of Data
• Data is the lifeblood of any service
• Must turn Data -> Information -> Value
• “New economy” companies easily deal with:
– Databases of millions of customers
– Millions of hits/day
• “Old economy” companies struggle with:
– A patchwork of legacy IT systems & processes

12. The Value of Data
For the Consumer:
• Information
• Control
• Automation
• Insight
• Simplicity (esp. interoperability & low friction)
• Peace of Mind
• Savings (reduced consumption, switching)

13. The Value of Data
For Retailers (of Energy and others):
• New Services (brand presence, loyalty)
• Higher added-value
– Energy Services much higher margin vs. Energy Retail
• Cross-sell, up-sell & e-commerce
• Disintermediation (e.g. MVNO)
• Bundling
• One platform to unify the home

14. Ground Rules
• Must be Permissive
– It’s the consumer’s data
– The consumer chooses to grant access
– If it doesn’t benefit them - they won’t
• It’s a trade (like gMail)
• Don’t need to wait for Smart Meters!

15. AlertMe Smart Data
15

16. AlertMe Smart Data
A model, able to use whatever data is available:
• Zero data (assume national averages)
• Basic data (demographics or postcodes)
• Low-res Energy data (quarterly/monthly reads)
• Medium-res Energy data (Smart Meter, ½-hourly)
• High-res Energy data (10sec, via CAD)
• Temperature
• Other sources (e.g. customer-volunteered info)
16

17. AlertMe Smart Data
Provides, for every customer, estimate of:
• Size of bill (elec, gas)
• Energy use profile over 24 hours
• How bill breaks-down
– Lighting, Cooking, Heating, Appliances, Hot Water,…
• Which appliances consume the most power
17

18. alertme
creating smart homes pilgrim.beart@alertme.com
alertme alertme alertme
2nd
floor Heddon House Compass House 123 10th Street
149-151 Regent Street 80 Newmarket Road San Francisco
London W1B 4JD Cambridge CB5 8DZ CA 94103
+44 207 993 9500 +44 1223 361555 +1 415 409-9288