This document introduces AlertMe, a cloud-based platform for managing home energy and security through connected devices. It discusses AlertMe's experience in the smart home market and focus on open standards. The strategy involves building a platform to support a wide range of third-party devices and applications through open interfaces. This will allow partners to offer differentiated smart home services to consumers, helping drive adoption through visibility into energy usage and remote controls that empower users and promote savings.

1. Making the Managed Energy Home a Reality
Broadband World Forum, 29th Sept 2011
AlertMe.com
www.alertme.com

2. Topics
1. Introducing AlertMe
2. Consumers and…
– the Smart Home
– the Smart Meter
3. Open standards
4. Strategy for the Smart Home

3. Introducing AlertMe
• A cloud-based platform for the Smart Home
• Consumer-centric
• More than 5 years of real-world experience
– B2C base gives us invaluable insight
– Particularly of Home Energy and Home Monitoring
• Tier 1 Channel partnerships – validation

4. Consumers and the Smart Home

5. The connected home
MEDIA EVERYTHING ELSE
Daddy’s My bill is
home! lower!
Coming
I’m
home to
looked-
a warm Peace after
house of
Mind
• Modal, part-time • Subconscious, continuous
•“Consumed” •“Experienced”

6. Qualities of the user experience
Things in home Hub Cloud User
(2 to 50 devices Gateway Services Experience
per home)
Ignore the
=
Intelligence Easy to Subliminal
Live, hardware – “It just
spread install & care UX
2-way “live” the works”
seamlessly for (not modal)
benefits

7. What consumers say
• “I wouldn't be without it now”
• “Remote monitoring is ace”
• “Saved me 45% of my energy bill!”
• “Gives peace of mind”
• “Simple, hassle free security!”
• “I can control it and it only alerts me not the whole neighbourhood”
• “My home is now active, not passive, connected not disconnected.”
• “It does exactly what I want it to”
• “It does what it says on the tin”

8. Consumers and the Smart Meter

9. Consumers & the Smart Meter
How do consumers want energy information?
• The Smart Meter may be central to utility plans - but it’s not the centre of the consumer’s life!
• Huge opportunity to create “pull” instead - offer consumers ways to take advantage of Smart Meters
Option 1
- Display
40%
OPTION 1:
A Free Energy Display Option 2
- Online
40%
Depends 12%
OPTION 2:
Neither 8%
Free Online Energy access
Source: Critical Research, May 2011, 1224 UK participants

10. In-home Display experience affects attitudes
1) Having had an IHD before increases the likelihood of wanting Online
2) …and then having discarded it significantly increases the likelihood of wanting Online
(by 60% compared to those who have never had an IHD)

11. UK Smart Meter architecture

12. Open Standards

13. The evolution of the Smart Home
• Putting devices online is necessary … but not sufficient
• Transition:
– From 1:1 to 1:many
– From M2H to M2M
• Challenges:
• 1:1 thinking
• Manufacturers re-inventing the wheel
• Burden of multiple platforms & gateways
• Needs Management, to make it all “just work” Smart
• Despite limited capabilities of end-devices Home
• Despite sometimes unreliable/high-latency connectivity
• …and all this needs open standards: ZigBee, OSGi, ….
A B
M
U

14. Why OSGi now?
• Increasing heterogeneity of home devices
• Access to 3rd-party devices (on existing PHYs)
• Access to new PHYs
• Run multiple Applications on one gateway
• Run applications on 3rd-party gateways
• Incremental cost of OSGi now small
• Trend from product to (managed) service

15. Applications for OSGi
• AlertMe non-OSGi gateways are already fully-managed & secure
• Several gateways already in mass production
– Both with & without OSGi
– Can upgrade to OSGi later
• OSGi will make AlertMe Apps available on even more platforms:
– Routers, STBs, Smart Meters,….

16. Strategy for the Smart Home

17. Strategic Pillars
Open Standards Platform & 3rd Party Devices
• Open platform
Platform • Multiple devices using a range of
communications protocols
• Maximum device adoption
Products & Services (Apps)
• Home Energy Management
• Heating control, automation and intelligence
• New Energy - Solar PV & EV
Services • Home Monitoring
• Data
Focus on tier 1 partners in key geographies
• British Gas, Deutsche Telekom, …
Channels & • Further European & US partnership
Markets
Competition • UK anchor market, progress in Europe
and N America
Routes to Market
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18. Strategy: Platform
Platform
• Open Standards (OSGi) cloud-based platform &
service gateway
• Based on Java technology, OSGi enables
interoperability over a variety of networked devices.
• Single open, intelligent, expandable platform to
support the widest range of devices and applications.
– More dynamic upgrades, easier to deploy, more
cost effective
– Enhances interoperability & facilitates 3rd Party
Devices (integrate not build)
– Enables partners to develop a wide range of
their own applications (SDK)
AlertMe Online UX – Enables device manufacturers to integrate with
the minimum of development on their part
(DDK)
– Allows both to focus on their core capabilities
AlertMe home gateways
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19. Strategy: New Services
Services
(Controls)
• Home Energy Management
– See & manage energy online
– Solar PV monitoring generation, consumption,
export & FITs
– Electric vehicle charging
– White goods integration
• Heating/ Cooling
– “Killer app” for the Smart Home?
• Potential for highest savings
• Two Government backed trials, savings c.
15-23%
– WattBox - new AlertMe acquisition
• Intelligent heating automation
– and hot water
• Multi-zone & remote diagnostics
Heating is >50% of energy bill
Electricity Generated Today
…but <50% understand controls
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20. Strategy: New Services
Services
(Data Analytics)
• Visibility & insights to help change behaviour through benchmarking, personalised tips & alerts
• Smart metering is making it affordable to share insights to increase customer engagement and
targeted upsell to other relevant services
• Diagnostics offers the potential for remote system diagnostics and enhanced customer support
Pre-Smart Smart meter Smart meter + Hub
Energy Manager Quarterly Personalised Targeted Where Intelligent Remote
bill report energy advice, tips Upsell does it go? Heating Diagnostics
& alerts online.
Smart meter 5 sec meter data
30 min data GPRS Partner AlertMe Broadband & device data
Platform Platform
Demographic DECC/Weather
& Service data /
Other data
20

21. Strategy: New Services
Services
(Data Analytics)
• Visibility & insights to help change behaviour through benchmarking, personalised tips & alerts
• Smart metering is making it affordable to share insights to increase customer engagement and
targeted upsell to other relevant services
• Diagnostics offers the potential for remote system diagnostics and enhanced customer support
Pre-Smart Smart meter Smart meter + Hub
Energy Manager Quarterly Personalised Targeted Where Intelligent Remote
bill report energy advice, tips Upsell does it go? Heating Diagnostics
& alerts online.
Smart meter 5 sec meter data
30 min data GPRS Partner AlertMe Broadband & device data
Platform Platform
Demographic DECC/Weather
& Service data /
Other data
21

22. Strategy: Channel & Markets
Channel &
Markets
• Tier One strategic partnerships
– British Gas strategic investment &
commercial deal
– Deutsche Telekom partnership
– European Energy & Telco Utility
• Key Territories
– UK
– Europe
– North America
Routes to Market
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23. Business Model
Direct to Consumer Partner Model
• Low hardware costs to encourage • Fully Managed or Partner Integrated
adoption ( £49.99) and Hosted
• Additional AlertMe and 3rd party • Monthly License Fee for services
devices can be added to the (plus set-up fee if integrated)
system at incremental cost • Cost-plus service Gateway, and 3rd
(SmartPlugs, Sensors, Cameras party end devices
• Very low cost, mass-scale service • Whole UX is partner-branded (inc.
• Already holds many billions of user interfaces and customer
datapoints support)
2

24. Benefits
CONSUMERS PARTNERS
EMPOWERMENT DIFFERENTIATION & RETENTION
Visibility is the significant first step in helping Market-ready, open & expandable cloud-based platform,
customers change consumption behaviour. service gateway and user experience for a wide range
of connected devices that can be controlled online and
Adding remote controls and intelligence transforms from a Smartphone anytime, anywhere.
the way customers interact and manage their home on
the go. UTILITIES
• Enhances customer engagement & improves loyalty
Significant savings can make this a negative cost • Optimises Smart Meter programme
service.
TELCOS
• Easy to use & affordable • Provides new layered Value Added Service bundles
• Provides efficiency, comfort & peace of mind • Creates data & ecommerce opportunities
• Choice & flexibility of devices & applications in the home
• Single integrated online user interface OEM / RETAIL
• Personalised configuration, intelligent & M2M automation • Enhances device functionality, improves product offering
• Creates an ongoing service relationship with the customer
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25. Making the Managed Energy Home a Reality
Broadband World Forum, 29th Sept 2011
AlertMe.com
www.alertme.com

27. Services: SmartEnergy
Intelligent home energy monitoring
• Tracks home energy use in real time
• Bill prediction and budgeting
• Home internal & external temperature
• Analytics for personal advice to reduce bills
• Appliance level tracking
Washing
Machine
Dog heater
27

28. Services: SmartControls
SmartHeating - Easy remote control of home heating
• Simple understandable control of home heating system
• Control from anywhere – mobile, online, in the home
• Save energy – only have the heating on when you need it
SmartAppliances - Remote control of home appliances
• Schedule switch on/off times for appliances
• Presence-detecting key fobs control appliances automatically
• Monitor energy cost & consumption of major home appliances
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29. Services: SmartMonitoring
Self–install home monitoring system for peace of mind
• Simple to install and use
• Secure: battery & GPRS backup
• Motion & contact sensors
• Video monitoring: fixed, pan & tilt, outdoor
• Safety applications: Smoke, Gas, CO, flood detectors
• SMS, call & email alerts
• Option to link with professional monitoring centre
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30. OSGi Platform - How it Works
• Multiple devices activated through device store and driver load to hub
• Services through application store (AlertMe and partner)
• Extensibility to other devices and services (eg. E-healthcare, smart
metering)
• Ability for AlertMe and Partner to build open architecture for multiple
current and future services
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