1. RESORT PALACE AND CASINO LAS VEGAS, NEVADA Clark Ingram – Graham Gow – AleesiaIsom – ChristnaIzquierdo – Jena Colletti

2. 3915 Las Vegas Boulevard South Las Vegas, NV 89119

3. All About Zen “Zen” is a school of Buddhism which is practiced in many Asian cultures, most prominently among the Chinese and Japanese. It emphasizes the attainment of enlightenment through practices such as meditation. As such, it de-emphasizes theoretical knowledge in favor of experiential realization. The Zen Palace Resort and Casino is also a derivative and celebration of both Chinese and Japanese cultures. It offers a high level of experiential consumption with both utilitarian and hedonic benefits. The Zen Image : Zen’s image is one of indulgence and luxury. Our visitors and guests and travelers from all over the world see us as a destination for relaxation, fun, and pampering in a lavish escape from reality into a luxurious Asian-themed fantasy world.

4. “Zen”formation and Data Company Name: Zen Resort Palace and Casino Type of Business: Resort and Casino (Hospitality) Business Location: The far south end of the Las Vegas Strip, adjacent to The Tropicana and across the street from Luxor and Mandalay Bay Hotel Size: 38 floors with 3,244 guest rooms and suites Casino Size: 122,000 sq. ft. of gaming space # of Employees: 7,400 Target Market: 1) Wealthy travelers with expendable income and an appreciation for high-end services and fine goods. 2) Asian-Americans and visitors from the countries of the Far East who would appreciate the familiarity of our atmosphere, lodging, and dining.

5. Friends of Zen Because we pride ourselves on conducting business with a friendly smile and an acute attention to customer service, we like to think of everyone who impacts our business on a daily basis, from our employees to our guests (and yes, even our competition), as our friends. Here are some of the driving forces which make Zen the total guest experience that it is: Employees: Over 7,000 people are employed at Zen, working in the hotel, casino, restaurants, shopping mall, spa, night club, theater, and other various attractions. Customers: Our customer base is made up of two different factions, those staying in our hotel and those who are simply outside visitors who come in to enjoy our fine dining, shopping, and entertainment. The vast majority of our revenue generated comes from, but is not limited to, the upper class or high-end income visitors to Las Vegas (those who make more than $250,000). Suppliers: We have literally hundreds of suppliers, from the companies like Sony and Ralph Lauren who provide our room furnishings, to the companies like Prada and Gucci who supply our shopping mall with products, to the many various companies who supply the fresh ingredients for the food in our restaurants and the imported plant and animal life for our authentic Asian-themed environment.

6. The Zen Mission Our mission is to maintain a superior standard of excellence and deliver a combination of top-quality entertainment, luxurious facilities and accommodations, and exceptional customer service in order to increase shareholder value and to sustain employee and customer relationships. Marketing Objectives Increase Brand Awareness among previous and potential future visitors to Las Vegas by 15% over the first year of business Achieve 5% return business rate by the beginning of the second year of business (high level of Brand Loyalty). Position the Zen brand among the elite tourist destinations and vacation spots in Las Vegas in the mind of the consumer by the end of the first year of business.

7. 1) Increase Brand Awareness among previous and potential future visitors to Las Vegas by 15% over the first year of business

8. Advertising and Reservations Zen Resort Palace and Casino Web Site Travel Websites

9. Advertising Television Spots and Commercials Ads in Magazines

10. Sir Rush Roller Coaster “Sirrush” - The dragon which, according to Chinese mythology, is a symbol of good luck. Speed of 47.8 mph 2 minutes and 10 seconds Inversions: 3 Height: 63.25 ft Length: 2,694 ft

11. 2) Achieve 5% return business rate by the beginning of the second year of business (high level of Brand Loyalty).

12. Customer Service At Zen, we place a high level of importance on customer service and attention to detail. Our guiding philosophy in dealing with guests to Zen is: “The answer is yes, what is the question?” We aspire to create a lasting impression and positive experience for every person who walks through our doors. It is our policy that all of our employees, including those working in the restaurants, shopping mall, night clubs, and throughout the various locations on our property go above and beyond to satisfy the needs of our guests. We recognize that our guests are not only potential returning customers but word-of-mouth advertisers for our business once they leave. Maintaining such a high level of customer service and guest satisfaction is absolutely essential to building a strong sense of Brand Loyalty among our valued customers.

14. 3) Position the Zen brand among the elite tourist destinations and vacation spots in Las Vegas in the mind of the consumer by the end of the first year of business.

15. Competitors Venetian Bellagio Caesars Palace Paris

16. Competitor Analysis (Them) Venetian: Grand Canal Shoppes, Madame Tussauds Wax Museum CaesarsPalace: The Colosseum, Garden of the Gods Pool Oasis, Forum Shoppes Bellagio: “O” Cirque Du Soleil, Fountains of Bellagio Paris: Eiffel Tower replica, Wedding Services

18. Two separate wings, each with a unique theme and atmosphere

19. Guests may request a specific room location (Chinese wing or Japanese wing)

20. Check-in: 3 pm

21. Check-out: 12 pm

22. Standard room amenities include: Air conditioning, remote-controlled satellite high-definition tv, wireless internet access, electronic door locks, in-room safe, telephone, hair dryer and ironing board, alarm clock, mini bar, jacuzzigarden tub, coffee bar

23. 24-hour room service and concierge service available

25. Japanese-Themed Wing Dark woods and organic fabrics such as bamboo are used throughout the Japanese wing. Soft lighting is provided by traditional white lanterns. Earth tones such as greens, browns, beiges and whites are found on the walls and fabrics.

26. Serenity Spa Serenity Spa offers guests a lush escape from the busy Las Vegas Strip into peace and tranquility. Sample List of Services Aromatherapy Body Wrap …….. $120 Heated Stone Massage …….. $90/hr Deluxe Rejuvenation Facial …….. $155 Ginger Sake Spa Pedicure …….. $60 Samurai Massage …….. $95/hr Couples Massage …….. $140

27. Restaurants

30. Shopping Our lavish shopping mall entices affluent consumers both young and old. It contains high-fashion clothing and jewelry stores with decadent décor. The bridges, pathways, plant life, and koi ponds which make up the interior of the create the experience of being in an actual Japanese garden for the consumer. The shopping mall also increases traffic to the casino, and there will be profits from renting out the different stores. High-fashion is highly hedonic and is an item of symbolic consumption. 98 Stores, including: Gucci * Abercrombie&Fitch * Juicy Couture * Urban Outfitters * Tiffany * Prada *Louis Vuitton * Ralph Lauren * Burberry * Armani *Chanel *Belenky Brothers

33. 2 levels

34. All white floor upstairs and Black floor downstairs

35. Lounge upstairs, dancing downstairs

37. Wedding Services The two wedding chapels at Zen accommodate both spontaneous and planned weddings. As part of Zen’s wedding services, both a bridal gown and jewelry store are located on the premises. A wedding planner is also on-hand to help with any arrangements necessary. Profits are made off of ceremony and dress sales. 2 Chapels: -Modern Japanese -Traditional

39. The Grand Theater - Amphitheater/Auditorium - State-of-the art sound system - Capacity: 2,200 seats

40. Performing Nightly Sting & The Police

41. Shanghai Acrobatic Troupe

42. Additional Hotel Features Indoor Driving Range Day Care Center Movie Theater Business Center Conference Center Gymnasium

44. Downtown Tokyo theme

45. Games available include Blackjack, Craps, Roulette, Keno, PaiGow Poker, Let it Ride, Baccarrat, Slot Machines, Video Poker, Texas Hold’Em

46. High-stakes Poker Room

49. Gaming Workers Permits

50. Liquor License

51. Spa employees licensed and certified to treat guests

52. Food Regulation Laws will be followed

53. Daily inspection of the rollercoaster