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Starbucks casestudypowerpoint
- 1. Starbucks Case Study: Canada“Notes for Notes” By: Clark Ingram and Caitlin Worley
- 4. Music has an effect on ones emotions
- 6. “Notes for Notes”: The Campaign Music pairings for the coffee will be suggested both by baristas and in-store advertisements The coffee and music will be paired according to style and feelings elicited The “Notes for Notes” frequent buyer card
- 8. These types of music are often synonymous with the coffee house atmosphere Starbucks is trying to recreate
- 9. All music featured and sold as part of the “Notes for Notes” campaign is by Canadian artists
- 10. Music will be sold in both digital download and CD compilation formatDownloads and CD’s will be offered as pairings to types of coffee drinks and marketed in five basic coffee drink categories
- 11. Breakfast Blend/Mild Adult Contemporary, Jazz, and Standards
- 12. Bold/African Newer Indie Rock, Singer/Songwriter
- 13. House Blend/Asian Acoustic Classic Rock
- 14. Espresso 90’s Pop and Rock
- 15. Frappuccino Acoustic 80’s Pop and Rock
- 16. Expected Sales Revenues Modest 4% increase in music sales expected Based on number of stores and previous sales figures, sales in Canadian Starbucks account for roughly 25% of the company’s international sales Average yearly sales= $1,300,000 Total 5-year sales= $6,500,000