Gingr organized a Twitter contest to celebrate the occasion of Holi. People were asked to use the hashtag #HoliMoments in their tweets and share some special moments.
1. #HOLIMOMENTS
25TH SEPTEMBER
Twitter Contest Report
2. Objective
Build an interactive community to celebrate the
festive spirit of Holi and make it a mirthful
experience for the audience.
3. Execution
#HoliMoments was a 9 hour contest (12am-9pm),
executed on the 25th of March.
4. Strategy
In order for an entry to be qualified for the contest
two conditions were mandatory- Use of the hashtag
#HoliMoments and use of the brand’s twitter
handle- @_gingr
The contest was promoted in full swing on Twitter
and Facebook
Gingr supported the contestants by sharing some
special Holi Moments.
5. Criteria
The entries were judged on the basis of creativity.
Based on this, one winner was selected for the first
prize- Sony Xperia Z.
6. Return of Investment
Trended on no. 1 in India
Rise in user engagement
Rise in the number of followers
Participation by brand like Zee News and
FashionAndYou
Brand Appreciation
7. Rise In User Engagement
1800 tweets generated 100600 impressions within
9 hours.
The hashtag #HoliMoments trended throughout the
event
14. Fans
One of the fans ended up changing his name to
“monil follow @_gingr”
15. Scope of Improvement
The campaign could have been promoted a little
earlier from it’s commencement to create more buzz
and gain more participation.
16. Conclusion
The campaign gave people a platform to share
their special moments without being too selfish in
promoting their own brand but rather making it
appealing. The entries received were promising and
talented.