Mobile+Local=new SEO Facts and benefits of mobile marketing

1. Mobile + Local = the New
SEO
By The piJnz Group
www.piJnz.com
www.piJnz.com

2. Customers are mobile
• Over 80% of mobile
interactions result in an
action (call, visit or
purchase)
•79% of shoppers are using
their smart phones to help
with their purchasing needs
• 90% of consumers have
taken action based on a
smart phone search
www.piJnz.com

3. Customers are mobile
Mobile devices will pass PCs as the access device of choice in
2013
www.piJnz.com

4. Elements of a great mobile
website
•Your location, phone, hours of
operation and contact
information are clearly visible
•Less text, more
images, slideshows and videos
•Easy ways to share on social
networks and with friends
•Current offer or coupon
•Short mobile form.
www.piJnz.com

5. Customers are mobile
www.piJnz.com

6. Why invest in a mobile website?
• 84% of small businesses
who have invested in a
mobile presence say that
they see benefits (web.com)
• Most searches for small
businesses are local, and ½
of them are coming from
mobile devices
• Targeting better customers!
• Mobile offers a very high
(heavy smart phone users tend to be
conversion rate (over 80% of
less price-sensitive and more influential)
mobile visits result in an
action)
www.piJnz.com

7. Mobile coupon example
Mobile coupons offer 10X the redemption rate of traditional
coupons
www.piJnz.com

8. Why your customers love mobile
• They can easily call you and find
you
• They can quickly find the information
they need, when they need it (your
services, hours of
operation, menu, current offers)
• Mobile engagement is fun!
www.piJnz.com

9. What we offer
 Rich mobile experiences (slide
shows, video, intuitive design)
 Customized to your brand
 Social sharing
 Geo location (store finder)
 Mobile lead generation
 M-commerce (PayPal or credit cards)
 Mobile coupons
 Stats on visits, interactions (calls, form
submissions) and conversions
www.piJnz.com