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Eesti piimasektor 2004
- 1. Estonian Dairy Sector 2004 Tiina Saron, MBA Estonian Dairy Association managing director
- 2. Overall introduction % 1996 1998 2000 2001 2002 2003 2004 Share of milk production in GAO 27 28 29 31 31 28 30 Share of milk processing in food industry 26 28 28 30 27 26 32 Share of milk in food exports 33 32 28 25 22 20 22 Source: ESO
- 3. Milk production th tonne tonne 1400 per cow, EU 1200 per cow, EST 1000 7 6 5 800 total, EST 4 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 0 1993 0 1992 1 1991 200 1990 2 1975 400 1950 3 1925 600
- 4. Per Cent of Dairy Cows Living in Herds with the Respective Size Estonia Denmark 100+ cows 72% 50-99 cows 7% France 10-49 cows 60% 50-99 cows 49% 10-49 cows 14% 1-9 cows 7% 10-49 cows 24% 1-9 cows 0% 100+ cows 27% 1-9 cows 1% 100+ cows 4% 50-99 cows 35%
- 5. Herd structure Herd size 2000 2002 2004 % herd % milk % herd % milk % herd % milk 1-10 68 10 64 7 62 6 11-50 21 14 24 13 25 12 51-100 3 6 4 7 4 6 101-300 5 27 6 28 6 27 301-600 2 22 2 23 2 25 601-900 0,3 9 0,5 10 0,6 10 901-1200 0,1 3 0,1 5 0,2 7 1200- 0,1 8 0,1 8 0,1 7
- 6. Milk quota 3000 2500 14000 production 2002 12000 quota 2000 10000 1500 8000 6000 1000 4000 500 2000 0 Estonia Slovenia Latvia Slovakia Lithuania Hungary Czech Rep 0 Poland
- 7. Purchase of Raw Milk 2004 Division of Raw Milk Markte in 2004 (Dairy Association and Others) Valio 7% others 21% Võru Juust 12% Põlva Piim 7% Estmilk Prod. 9% Rakvere Piim 7% E-Piim 17% Saaremaa 5% Tallinna PT 15%
- 8. Quality of Raw Milk 2004 Quality of Raw Milk (% of delivered milk of respective grade) 6% 100% 80% 60% 32% 23% 14% 12% grade I 10% 41% 43% 40% 20% 27% 17% 41% 58% 67% 71% 79% 83% 87% 3% 58% 88% 52% 38% 0% 1995 1996 1997 1998 1999 2000 2001 2002 2003 elite or higher grade elite grade 2004 higher grade
- 9. Price of Raw Milk, EEK/kg Price of Raw Milk (EUR/100 kg) 40.00 35.00 30.00 Estonia 25.00 EU average 20.00 Latvia 15.00 Finland 10.00 5.00 0.00 1997 1998 1999 2000 2001 2002 2003 2004
- 10. Structure of the Dairy Industry 35 enterprises, 41 processing units 19 large capacity units (process more than 2 mn litres of raw milk annually), 13 small capacity units ( less than 2 mn litres), 9 units do not use raw milk 5 co-operatives, they own 7 units Foreign investment in 5 enterprises; which own 8 units
- 11. Production of milk products (th t) Production of Dairy Products (th t) 90 700 80 600 70 500 60 50 400 40 300 30 200 20 ice cream WMP SMP cheese butter 100 10 0 0 1980 1985 1990 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 total
- 12. Consumption of milk products (by milk value kg/per capita) 500 450 400 350 300 250 200 150 100 50 0 1990 2000 2001 2002 2003 2004
- 13. Consumption of drinking milk per capita 85 80 75 70 65 60 1996 1997 1999 2001 2002 2003 2004
- 14. Consumption of Milk Products (kg per capita) 10 9 8 7 6 5 4 3 2 1 0 1996 2000 2003 2004 sour milk joghurt cheese quark sour cream
- 15. Consumption in other countries Consumption of Milk, Cheese and Butter in Europe in 2002, kg per capita annually milk 180 160 140 120 100 80 60 40 20 0 butter, cheese 30 cheese butter milk 25 20 15 10 5 Lithuania Greece Estonia Slovenia Poland Belgium Czech Rep Germany Austria Hungary France Netherlands Denmark Sweden UK Finland Ireland 0
- 16. Trade of dairy products Foreign Trade Balance (mio EUR) 50 0 agricultural products -50 -100 milk and milk products -150 -200 -250 -300 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
- 17. ………..cont By Product Group cheese and quark 19% butter and other milk fat 27% ice cream 4% yoghurt 3% other 2% sour milk products 3% By Destination skimmed milk pow der 25% w hole milk pow der 17% other countries 14% Netherlands 35% Germany 18% Italy 3% Russia 3% Latvia 4% Finland 4% Belgium 4% Lithuania 5% France 10%
- 18. Promotion •Increasing trend everywhere - to encourage the production of higer value added special and traditional products (incl. emotional values) Examples: •“European Cookery” - Dutch project •program “Estonian Food” (www.eestitoit.ee) •campaign “Life originates from milk” (75% financed by the state, 25% by the members of Estonian Dairy Associataion)
- 19. In scope of campaign 9. 07 Milk Day in Imavere
- 20. …cont billboards, print, commercial etc. participants: • Eri Klas, conductor • Eda Ines Etti, singer • Gert Koovit, coach
- 21. …cont Brochures about nutritional value and wholesomeness of milk and dairy products
- 23. …cont Conference in October “Life originates from milk” target group: pediatricians, scientists, officials etc. Topic - nutritional value of milk