1. 8.5% Episodic
9.0% Other
16.1% Subscription
33.6% Paid through advertising
48.8% Premium (or pay to play)
59.7% Micro transactions
74.4% Free-to-play
GAME MONETIZATION STRATEGIES:
FREE-2-PLAY
MONETIZATION STRATEGIES CURRENTLY IMPLEMENTED BY DEVELOPERS
FUTURE OF F2P AS A GAME MONETIZATION BUSINESS MODEL
AVERAGE REVENUE PER USER
Monetize lower than
the stated average
Monetize the same as
the stated average
Monetize higher than
the stated average
$2-3$0-2 $3+
Source: Video Games intelligence, 2013; “The monetization strategies we currently implement are (please tick all that apply):”; n = 211 survey respondents
Source: Video Games Intelligence, June 2013; “To what extent do you agree with the following statement: F2P will become the primary business model
with regards the monetisation of video games, by revenue, across all platforms within the next five years?”; n = 192 survey respondents
Source: Video Games Intelligence, 2013; “Average Revenue Per User across F2P is around $2 - 3. From your data do your games:”; n = 101 survey respondents
F2P will become the primary business model with regards the monetization of video games,
by revenue, across all platforms within the next five years.
The monetization strategies we currently implement are:
F2P is one of a variety of monetization strategies
being utilised by leading developers; however, 74%
of all developers surveyed adopt a F2P model
on at least one game produced.
67% of video games executives believe that F2P will become
the dominant game monetization business model in the next five
years, with only 8% disagreeing.
F2P games generate on average around
$2-3 per user; however, a significant proportion
of game developers – 37.6% – see lower
monetization per user. Only 16.8% receive
more than the $3 average revenue per user.
The landscape of games monetization has changed
dramatically in the last three years. Free-2-Play (F2P) has
become the single biggest business disruptor within the
video games industry.
Average Revenue Per User across F2P is around $2-3. From your data, do your games:
The Game monetization strategies report 2013 makes recommendations
to help maximize downloads without compromising revenue. The report
will help you successfully monetize your games in the future through
in-depth analysis of premium games, examination of game monetization
strategies across platforms, player behavior and public opinion on F2P,
as well as the industry trends that will affect the viability of each platform
and sector. Crucially the report forecasts the growth of F2P within the
context of the evolving video game market place.
www.videogamesintelligence.com/game-monetization-strategies-report
45%
Strongly Agree
25%
Neither agree nor disagree
7%
Disagree
1%
Strongly disagree
22%
Agree
16.8%
www.videogamesintelligence.com/game-monetization-strategies-reportwww.videogamesintelligence.com/game-monetization-strategies-reportwww.videogamesintelligence.com/game-monetization-strategies-reportwww.videogamesintelligence.com/game-monetization-strategies-report
67%
74.4%
16.8%
37.6%
45.5%37.6%
GAME MONETIZATION STRATEGIES REPORT 2013