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iGroup,[object Object]
“A Revolutionary Brand”,[object Object]
1-Search Visibility,[object Object]
Apple‘s direct search visibility in search engines,[object Object],Company name and all products are 99% in top 3 organic results,[object Object],Nearest Locations on Map,[object Object],Apple UK,[object Object],Apple US,[object Object],Online Store UK,[object Object],No1 Product UK,[object Object],Nearest Related Locations,[object Object],Adwords directs to online store,[object Object]
Direct search for Apple’s company and CEO names,[object Object],Apple Inc” and “Steve Jobs” have the highest number of search results in Google ,[object Object],among their competitors,[object Object]
Direct search for Apple’s product names,[object Object],*Apple info site: apple.com and apple.com/uk,[object Object]
Apple is at least in top 5 for indirect searches,[object Object],Apple is in top 5 results for the following keywords,[object Object],“Store” 	 First Page Organic 2nd and 3rd,[object Object],“Support” 	 First Page Organic 3rd and 4th,[object Object],“Apps”	 First Page Organic 3rd and 4th,[object Object],“Music Player”  First Page Paid Top Ad,[object Object],“Download”  1st suggestion is “download itunes”,[object Object]
2-Social Networking Presence & Engagement,[object Object]
Apple’s social networks always have a specific goal,[object Object],[object Object]
Official App Store Fan Page
No official “Apple” fan page!
Official iTunes Pages 	 Trailers, Movies, Music, Podcast,
No official “Apple” page!	Information for Selling,[object Object],[object Object],CEO Keynotes, Press Conferences ,[object Object],[object Object]
Official Company Page	 Job opportunitiesHiring,[object Object],[object Object]
Product & App info 		 Visuals, tech specs,…
News & Events 		 WWDC, Launches,…
Support		 Forum, Downloads,…Information,[object Object],Support,[object Object],apple.com,[object Object]
Information for Selling,[object Object],iTunes on,[object Object],[object Object]
More than 10.000.000 Likes in total
New album and song promotion
New movie, TV Show and podcast promotion
Campaign promotion & discussion posts & polls
Special collection sub-pages such as “The Beatles”,[object Object]
New applications promotion & App sharing
App of the week & top apps sub-pages
Top games sub-page and charts & tutorial videos
Categorised app discovery sub-page
Discussion posts,[object Object]
Trailers 	 New movie trailers on iTunes
Music 	 New albums and songs on iTunes
Podcasts 	 Various videos on iTunes (as YouTube)
Movies 	 New movies available to rent in iTunes
TV 	 New TV Shows episodes on iTunes,[object Object]
iPad  500k results
Macbook  200k results
iPod  1 million results
70 videos in 15 Playlists
Steve Jobs’s keynote presentations
Official product videos
Product & Service demonstrations
Product guides
Commercial TV Ads
Press Conference videos,[object Object]
What are my favourite artists up to?
What concerts are my friends going to?
I’ve got to share this with my friends!

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Apple's Brand Power