People-OnTheGo makes the workplace more productive, results-driven, and satisfying. Join us for our FREE Lunch & Learn Webinars, the first Thursday of each month: http://www.people-onthego.com/free-webinars-lunch-and-learn Need to find innovative solutions for your everyday challenges, or develop new opportunities that really meet the needs of your users and customers? Want to create and nurture an innovative culture in your group or in your organization? More than ever before, innovation is necessary in every aspect of business. That is the key sentiment shared by CEOs from all major companies and organizations. Accelerated by the spectacular rise of Apple and IDEO, Design Thinking has emerged as one of the key approaches better suited for dealing with the increasing pressures for innovation faced by so many firms and their managers than business’ traditional analytic methods. Design Thinking is a human-centered, prototype-driven process for innovation that can be applied to products, services, experiences, and business models. The webinar will give participants a glimpse into design thinking and offer this methodology as a unique approach that will enhance their ability to drive innovation across their teams and organization. Key takeaways: -An overview of Design Thinking as an innovation strategy -Examples that demonstrate the power of human-centered innovation -Eight concrete steps that participants can implement to improve innovation in their work -Recommended resources and events About the presenters: Reinhold Steinbeck is a design innovation consultant, educator and researcher impacting the business, education, public and social enterprise sectors via design thinking. He has worked in Silicon Valley in leading positions in the field of technology, education, and design for over 20 years, including the Stanford Center for Innovations in Learning and the Advanced Technology Group at Apple Computer. Most recently, Reinhold was a Visiting Professor at the University of São Paulo where he started and directed the Laboratório de Design, Inovação e Criatividade (d-USPLeste). Reinhold is Co-Founder and Partner of IntoActions, a Design Innovation Consultancy. Edgard Stuber is an innovation specialist. He has over 30 years of experience working as senior executive in the areas of research and development, marketing, sales, strategic planning and innovation with multinational companies in the automotive parts industry and machinery sector. He is an Adjunct Professor at the Universidade do Vale do Rio dos Sinos (Unisinos) in Porto Alegre, Brazil, and frequently lectures on innovation and design thinking. He is trained as an engineer and holds an MBA as well as a Master in Design. Edgard is Co-Founder and Partner of IntoActions, a Design Innovation Consultancy. http://www.people-onthego.com

1. Smile, you’re on the air!
The Lunch & Learn webinar will start shortly.
Copyright © 2014 People-OnTheGo www.people-onthego.com

2. Lunch & Learn Webinar Series
Today’s session:
“How to Use Design Thinking to Create an
Innovation Company Culture”
Visit us on the first Thursday of each month
at 12:00 noon Pacific Time.
Speakers:
Reinhold Steinbeck
Co-Founder, Partner
IntoActions
www.intoactions.com
steinbeck@intoactions.com
Edgard Stuber
Co-Founder, Partner
IntoActions
www.intoactions.com
stuber@intoactions.com
Moderated by:
Melissa Sweat
Online Community Manager
People-OnTheGo
www.people-onthego.com
melissa@people-onthego.com
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8. How to Use Design Thinking to Create an
Innovation Company Culture
Reinhold Steinbeck
Co-Founder, Partner
IntoActions
www.intoactions.com
steinbeck@intoactions.com
Edgard Stuber
Co-Founder, Partner
IntoActions
www.intoactions.com
stuber@intoactions.com
Twitter #lunchwebinar | Follow us @pierrekhawand
Copyright © 2014 People-OnTheGo www.people-onthego.com

9. Tackling Everyday Challenges
and Creating an Innovation Culture
for Your Company using Design Thinking
Reinhold Steinbeck | Edgard Stuber
!
http://intoactions.com

10. Innovative technology …

11. Lots of strangers …
Intense smells …
Scary technology …

12. GE Healthcare Adventure Series !
http://www.gehealthcare.com/promo/advseries/

13. GE Healthcare Adventure Series !
http://www.gehealthcare.com/promo/advseries/

14. GE Healthcare Adventure Series !
http://www.gehealthcare.com/promo/advseries/

15. GE Healthcare Adventure Series !
http://www.gehealthcare.com/promo/advseries/

16. US Federal
Government
Innovation Lab @ U.S. Office of Personnel Management

17. Local Government
Los Angeles - USA
“For us, it makes sense to use design thinking when we have a
problem where human emotions are at play.”
Phill Ansell, Assistant Director at Los Angeles County Department of Public Social Services

18. State Government
Santa Catarina - Brazil
New State-wide Network of 11 Innovation Centers

19. Foundations
Designing for Impact is for the first time a Strategic Initiative
at the Clinton Global Initiative.

20. International
Fóruns e
Forums
Fundações
“Design thinking starts with divergence, the deliberate
attempt to expand the range of options rather than
narrow them.”
Tim Brown, CEO IDEO

21. Education
“We need to make creative confidence a requirement at
Stanford, just like a foreign language.”
John Hennessy, President, Stanford University

22. Companies
“Design Thinking Programs are absolutely necessary if the U.S.
wants to maintain its position in innovation.”
Hasso Plattner, Founder and Chairman of the Supervisory Board, SAP

23. Innovation & Creativity
Idea
+ Action = Creativity
Innovation = Idea + Action + Result
Invention
(Patents)

25. d.School at Stanford University

26. St. Gallen University &!
ME 310 Design Innovation, Stanford University

27. Abstract
Problem
Definition
Ideation
Analysis
Prototyping
Understanding
& Observations
Synthesis
Testing
Concrete
Adapted from Beckman & Barry, !
‘Innovation as a Learning Process:
Embedding Design Thinking

28. Key Lessons Learned

29. 1. Space

30. Não$cace$para$idéias$sozinho!
Space defines desired behaviors, desired learning!

31. 2. Trust the Process!

32. All Design is
Re-Design!

33. 3. Collaboration

34. Design and Innovation is ultimately social in nature!

35. 4. Make your ideas tangible.

36. Communicate in tangible ways!

37. Tool Shop @ FaceBook

39. 8 Rules on how you can
start building your own
innovation ecosystem …
today!

40. Rule #1
Be inspired,
and inspire others!

41. Rule #2
Focus on People!

42. Rule #3
Foster Creativity!

43. Rule #4
Build a culture of trust!

44. Rule #5
Prototype!
And then prototype again!

45. Rule #6
Nurture diversity!

46. Rule #7
Reflect on the process!

47. Rule #8
Turn ideas into Actions!

48. Stanford University d.school - http://dschool.stanford.edu
(comprehensive reading list … and much more)
The Design of Business: Why Design Thinking is the Next
Competitive Advantage (Roger Martin)
Universal Methods of Design: 100 Ways to Research
Complex Problems, Develop Innovative Ideas, and Design
Effective Solutions (Bella Martin & Bruce Hanington)
Cooper-Hewitt, National Design Museum; http://
www.cooperhewitt.org (Exercises & Curriculums)
Reinhold Steinbeck | Edgard Stuber
http://intoactions.com

49. REMINDERS
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52. Upcoming Workshops on today’s topic
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54. Your feedback is greatly appreciated.
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