Lunch & Learn Webinar: Publishing Your eBook for Greater Business Impact

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Copyright © 2013 People-OnTheGo www.people-onthego.com

Lunch & Learn Webinar Series
Today’s session:
“Publishing Your eBook for Greater Business Impact”
Visit us on the first Thursday of each month
at 12:00 noon Pacific Time.
Speaker:
Moderated by:
Dalya Massachi
Melissa Sweat
Author, Editor, Public Speaker
Online Community Manager
Writing to Make a Difference that Eve sent to
People-OnTheGo
www.writingtomakeadifference.com www.people-onthego.com
dalya@dfmassachi.net
melissa@people-onthego.com

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Using Office Applications

Social Media

Creating compelling documents, collaborating

Facebook, LinkedIn, Twitter, Blogs, more!

Productivity in the
Workplace
Getting organized

Managing priorities

E-mail, electronic documents, papers

to-do lists, information overload, time

Collaborating
Sharing information, publishing…


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September 24, 2008

© 2008 People-OnTheGo | All Rights Reserved

7

Publishing Your eBook for
Greater Business Impact
Speaker:
Dalya Massachi
Writer, Editor, Public Speaker
Writing to Make a Difference
www.writingtomakeadifference.com
dalya@dfmassachi.net


Publishing Ebooks
for Greater
Business Impact
By Dalya F. Massachi

Dalya F. Massachi
•  Award-winning author:
Writing to Make a Difference:
25 Powerful Techniques to Boost
Your Community Impact
•  Now serves as the project manager and editor
for several other independently published
books by nonfiction authors

www.WritingToMakeADifference.com

Publishing Ebooks for Greater
Business Impact
1. 
2. 
3. 
4. 
5. 

What an e/book can do for your business
Top 4 myths about today s e/books
Advice on WRITING your book
Intro to indie PUBLISHING
Complimentary downloads
3

POLL
What stage are you in?
1. Considering writing a book/ebook
2. Drafting the manuscript
3. Ready to edit/produce the book/ebook
4. Have published/wondering what to do next

©2013 Dalya F. Massachi
WritingToMakeADifference.com/Indie

4

What can a book/e-book
do for your business?

5

Ultimate Content Marketing Tool
  Demonstrate expertise
  Establish credibility, (author)ity
  Bring new visibility, accessibility, portability
  Attract new opportunities/colleagues
  Show personality/style of your brand

6

Broaden Your Audience
 Introduce prospects:
•  Your website/blog
•  Social media
•  Press
  Encourage customers to share


7

EXAMPLES


9

So What’s Holding You Back?


Top 4 Myths
1)  Only people with natural talent
should publish ( I can t write! )
2) It s too expensive
3) It s a lonely endeavor
4) It takes too much time

13

You Already Have a Lot of Material
 Blog entries
 Recorded/email conversations
 Answers to FAQ s
 Presentations you ve given
 Past work: examples/stories/case histories
 Stories from your vast network

14

You Will Get Writer’s Block
 Fight off the urge to procrastinate
 Write during your peak hours
 Start with 30 min./day; chunks
 Keep a running swipe file
 Know: a 1st draft should not be perfect

15

Advice on WRITING Your
Book

16

It’s All About How Best to
Serve Your Readers
 Address their problems, hopes, fears
  What do they want? (Data/Feelings)
 How to improve on what s out there?
 What formats are best? book, ebook,
video, audio, app, etc.

17

You Need to Gather…
 Why are/might they be interested?
 How can you build on what they know?
 How can they easily integrate your ideas
into their lives/work?

18

Connect Person-to-Person

 Think and write in terms of you
(the reader)
 Briefly communicate shared values,
needs, interests
 Use their language

19

Mix It Up
With Different Approaches
 Humor
 Stories
 Memorable word pictures
 Personal/friendly voice
 Questions


20

Cultivate Conciseness
  KISSS: Keep It Short, Simple, Skimmable
(traditionally 60-80K words)
  If you know enough to write this book, you know
too much to include everything you know. (editor
at Red Wheel/Weiser Publishing)
  1 main message throughout: repeat key concepts/
words

21

You Don’t Have to Go It Alone!
•  Get a Writing Buddy: accountability,
exchange ideas, feedback
•  Join a Writing Circle
•  Use research assistants, peer
reviewers, collaborators - via email,
blog, in person


22

“The beautiful part of writing is that you don't
have to get it right the first time, unlike, say, a
brain surgeon." — Robert Cormier
Copyright 2013 Dalya F. Massachi
WritingToMakeADifference.com/indie


25

Why Hire an Editor?
 Need an outside perspective
 Need a reader s advocate:
author-reader bridge
 Get prof l polish to make work publishable
 Need support in finishing your book


26

Author/Editor Relationship
Good rapport and a
strong working
relationship are
critical


27

Graphic Designer
[other essential team member]

  Exterior and interior of the book
  Look should conform to your vision
  Makes book look polished, organized,
accessible


28

Interview!
  Specialty: subject matter/audiences
  Experience with your type of book and
with your phase
  Get references: interpersonal style?
professionalism?


30

Complimentary Downloads
1.  The right team for the process
2.  Editorial association member directories
3.  Webinar slides: Thinking About Hiring an
Independent Editor? Start Here!
4. Websites of interest to the indie writer/publisher

Details: WritingToMakeADifference.com/
indie

REMINDERS

Join the Accomplishing More With Less
Community
  The Less-Is-More Blog

www.people-onthego.com/blog

group on Facebook
  “Accomplishing More with Less”

group on LinkedIn
  Follow on Twitter:

@pierrekhawand

September 24, 2008

© 2008 People-OnTheGo | All Rights Reserved

10

Be one of the first to review Pierre
Khawand’s new book Time for
Leadership and receive scholarship for
leadership training!
  Full details and a link to purchase
Time for Leadership on Amazon at
http://www.people-onthego.com/specials.


Upcoming Workshops on today’s topic
people-onthego.com/webinars

•  Creating Compelling Presentations – Dec. 12
•  Business E-mail Writing – Jan. 16
•  Creativity & Innovation (2-part webinar) – Jan. 24 & 31
•  Business Writing for Success (2-part webinar) – Jan. 28 & Feb. 4

… And many more courses online.

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Your feedback is greatly appreciated.


Lunch & Learn Webinar: Publishing Your eBook for Greater Business Impact

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Lunch & Learn Webinar: Publishing Your eBook for Greater Business Impact