Search Engine Marketing Project

2. Page content

3. Important | Unique words

4. Title tags

5. Meta description

6. Images, video, flash, etc

7. Links to the Web site

8. Number of pages on the site indexed by Google

9. MOZRank

10. Domain Authority

11. Download size/time

12. Semantic structure

14. Document Types is XHTML 1.0 We found 2 instances where your Web page is using obsolete or deprecated HTML. The use of these HTML elements usually makes your Web pages larger (which increases download time), and they are no longer used in modern Web design.

15. Page content

16. Your home page contains 356 words. Having 356 words of original content per page enables search engines to better understand your website, and increases the chances of someone finding your page.

17. Important | Unique words

18. Your home page does not contain any unique words. The lack of unique words unable to target specific keywords, and decreases the chances of someone finding your page

19. Title tags

20. Your home page’s title tag is “University of Miami.” One of the most important pieces of copy for SEO is the title tag. Having a strong, keyword relevant, clickable title can have a major impact on rankings, click-through rates and overall traffic numbers.

21. Meta description

22. Your home page’s Meta description is:

23. “The University of Miami is a private research university with more than 15,000 students from around the world located in Coral Gables, Florida. Established in 1925, the university is a vibrant and diverse academic community focused on teaching and learning, the discovery of new knowledge, and service to the South Florida region and beyond.”

24. The purpose of the Meta description tag is to help the page rank highly for the keywords that were contained within it, as well as to provide a nice description in the search engine results pages (SERPs).

25. Images, video, flash, etc

26. Your home page’s images size is 274.24 KB and flash size is 18.02 KB. It's always important to pay attention to your total page size. If your other files (like images and scripts) are large, it may make your website load slowly for users who do not have broadband connections. In general, it's good practice to try to keep your Web pages as small as possible.

27. Links to the Web site

28. Your Web page has a total of 71,841 inbound links. It's important to verify inbound links, they must be related to the content of your Web page, and should not come from Web pages with low PageRank. Otherwise, search engines may penalize your Web page for links they deem to be untrustworthy.

29. Number of pages on the site indexed by Google

30. There are a total of 9,090 pages Google’s index. The website is in Google's index. This is a good sign and it shows that Google trusts the domain.

31. MOZRank

32. Your website has a good mozRank score, 6.27 out of 10, and should be a good site to obtain a backlink from. Remember, the higher the mozRank the better.

33. Domain Authority

34. Your website has a good Domain Authority score, 77 out of 100, and should be a good site to obtain a backlink from. Remember, the higher the Domain Authority score the better.

35. Download size/time

36. The size of your HTML is 21.13 KB with a total of 322.63 KB. The size of your Web page is perfect for search engine optimization. Search engines, like Google, reward Web designs that make an effort to reduce the size of their HTML content. Also, condensed content helps search engines better target your Web page for specific keywords.

39. Low home page content

40. Lack of unique words and keywords on the home page content

41. Lack of targeted keywords on the home page’s title tag

42. Lack of the implementation of most often searched keywords

43. Lack of targeted keywords on the home page’s Meta description

44. Lack of inbound links management

45. Improper use of headers elements

47. Starting a Web page with a header element other than an <h1> and/or not including an <h1> header element.

48. Skipping header elements — jumping from <h1> to <h4> in your Web page.

49. Recommendation 3:

50. Inbound links, keywords, and Metatags audit. Some examples:

51. Evaluate all inbound links

52. Evaluate Internal Linking

53. Include more meaningful keywords to home page content

54. Include unique words to home page content

55. Title tag needs to target more effectively

57. universities in Florida USA

58. colleges and universities in central Florida

59. colleges and universities in Florida

60. list of colleges universities in Florida

61. universities and colleges in FloridaConclusions<br />The Agency strongly believes that the implementation of the recommended actions will help increase University of Miami’s visibility on the search engines page results. In addition, our team will be able to measure the progress of our efforts by adding Google Analytics to your web site.<br />References<br />Moran, M., & Hunt, B. (2009). Search engine marketing, inc.: Driving search traffic to your company's web site. (2nd). Upper Saddle River, NJ: International Business Machines Corporation.<br />SEO Centro (2008). SEO Centro Web Marketing Resources. Retrieved January 9, 2011, form http://www.seocentro.com/tools/search-engines/keyword-position.html<br />University of Miami (2010). University of Miami. Retrieved January 9, 2011, form http://www.miami.edu/<br />Florida International University (2010). Florida International University. Retrieved January 9, 2011 from http://www.fiu.edu/<br />U101 (2011). Universities and Colleges in Miami. Retrieved January 9, 2011 from http://u101.com/colleges/florida/miami/<br />Census (2010). U.S. Census Bureau. Retrieved January 9, 2011 from http://www.census.gov/<br />Raven (2011). Raven SEO Tools. Retrieved January 9, 2011 from https://raven-seo-tools.com <br />Appendix<br />Table 1. Keywords Related to “universities in Florida”<br />Table 2. Traffic Usage Comparison<br />