Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Squidoo for the pi ver 5a
1. Joe Seanor presents:
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
2. Joe’s SUPER ULTIMATE SECRET!
You will get this at the VERY END of the
class
It will NOT be in the slides to download
So, get a paper and pen and hang out
until the end
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
4. Housekeeping Notes
All phones are muted during the call
There is a chat function where you can
ask me questions that I will be
answering during the call.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
5. Copyright
All material in this presentation is Copyright
2009, 2010 by Joseph Seanor and PI Mall
LLC.
Any reproduction in physical or electronic
format is not allowed without the written
permission of Joseph Seanor.
All material is original content developed by
Joseph Seanor
If you wish to use this information in a
presentation of your own, or in other
materials, please contact me at:
jseanor@cibir.net
11/19/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
6. Joe Seanor
I currently hold the following certifications:
CISSP—Certified Information Systems Security
Professional
NSA IAM—National Security Agency Information
Assessment Methodology
CEH—Certified Ethical Hacker
CCNA—Cisco Certified Network Associate
CCDA—Cisco Certified Design Associate
MET—Master Email Tracer
Author of 17 books, current book is The Black Book on
Corporate Security, where I wrote the section on
Converged Network Security.
10 years Central Intelligence Agency
14 years Private Investigator
7 Years AOL Senior Investigator for Computer Crime
11/19/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
7. Turbocharge Your Facebook
Tomorrow night, 9pm to 11pm I will
teach you ways to turbo-charge your
Facebook profile and get traffic from
there as well.
Two hours of FREE training!
You can get the login information to
register at:
http://www.piclassroom.com/turbo.html
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
8. What is Squidoo?
Squidoo was created in 2005 by Seth
Godin, a marketing guru.
Squidoo gets over 10 million hits a month.
When you create a page on Squidoo, it is
called a “Lens”.
Each Lens gets its own PageRank from
Google (very important)
Each lens has a built in RSS feed (very
important)
You can make money from the lens itself
from Squidoo.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
9. Why Squidoo??
According to Seth, he named it that
because a Squid’s eyes have “lens” on
them to “view the world.”
So, when you write, its called a Lens
And he added the extra oo at the end,
because companies with the oo in their
name have done very well.
Google….Yahoo….
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
10. Why use Squidoo?
Answer these questions:
Is your online business lacking traffic?
Does your website need more help in terms
of making income?
Do you have a product or affiliate product
you want to sell?
If you answered YES to any of these,
Squidoo is the way to get FREE traffic!
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
11. Wait..make money?
Squidoo has a number of built in affiliate
programs that you can easily add to your
Lens.
The two biggest ones are: Ebay and
Amazon.
By adding the Ebay affiliate, you can
promote Ebay auctions.
By adding the Amazon affiliate, you can
promote any products on Amazon.
Be aware, you will share the revenue with
Squidoo if you do this.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
12. Why is it so important?
Well, today's business world is cut throat
now and everyone is fighting for every
penny.
It is a war out there and you need to use
every tool you can.
How do most people look for a PI? Yellow
Pages? Or Google?
You can pay for the top ranking on Google,
but everyone knows that is a paid system,
so most look right below that.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
13. Organic Traffic
All the listings below the paid listings are
considered Organic Traffic.
Squidoo is a GREAT way to get these
rankings increased.
But, Squidoo is one part of the system,
but it is a vital part.
This is one way to get your company or
yourself listed at the top of Google
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
14. Before you sign up
Before you sign up, you need:
Email account
I suggest that you use Gmail as your
account and not your business account.
Why? You may create Lens on many
different subjects then just your business.
Create a Twitter account
Create a Facebook Profile
Create a Wordpress blog at
www.pimallblog.com (it’s free!)
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
15. How do I sign up?
All you need to do is go to:
http://www.squidoo.com
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
16. Sign-up
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
17. Sign-up
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
18. What do you want to write?
You need to be able to write about
something on your lens that meets the
following:
Something your interested in
Something you are passionate about
Some that you can write more that once
about.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
19. Not sure what to write about?
Still can’t think of something?
But you want to write something on your
own?
How about this!
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
20. Joe’s SECRET TIP
Can’t think of something to write about?
http://answers.yahoo.com
And then click on Search for Questions!
This is a great place to look for
something to write about for your
Squidoo Lens.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
21. Article Ideas
This is a program that I loved and
bought the rights to, it is a great way to
write articles quickly and easily.
It retails for $49.95, but I think everyone
would love this that I’ll offer it for $10.
If you want the program, email me after
the class and I will get you the link.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
22. Article Ideas
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
23. What's your lens about?
Now you need to decide what are you
going to write about.
HINT: the title of your lens should be
related to what you want done.
Meaning, you want better rankings in
Google?
Think about what a client would type into
Google to find you. NOT PI, think
LONG TAIL.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
24. Long Tail???
Keywords are the way search engines
work.
Keywords are: PI, Private Investigator,
GPS, etc
FORGET GETTING THE TOP
RANKINGS FOR THOSE!!
Besides those are worthless keywords,
people using those are browsing. You
want BUYERS.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
25. Long Tail Keywords
Long tail keywords is where everything
is at now, and what you need.
Consider the following list:
PI
Private Investigator
Private Investigator in GA
Divorce & Private Investigator in GA
Which do you think is someone looking
to hire right now?
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
26. First step RESEARCH
The first thing you need to do is
RESEARCH what you want to write about.
What do I mean by this?
Search Squidoo for Lens that are similar to
what you want to write about.
Look at what they did, how they arranged
things and look at their ranking.
Next, go to the Top 100 and look at the Top
100 Lens, see what they did to get that
ranking.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
27. Second Step
Gather your resources
You will need your material for your lens,
so it is best to have it ready before you
write your lens.
What to have
Video
Pictures
Websites
Blog
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
28. Now your ready!
Now it is time to setup your profile.
Go to My Dashboard
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
29. Squidoo Profile
You BETTER put up a profile!!
Remember, Squidoo is ALL about
setting you up as an EXPERT.
W
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
30. Squidoo Profile
Add a Photo
Add a Bio
Enter some external links:
Blog (use your PI Mall Blog)
Twitter account
Facebook page
MySpace page
Enter some other lens you like
Enter some basic “favorites”
Check your Social Applications Settings
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
31. Squidoo Profile
Make sure that you enter good
descriptions!
What do I mean?
Not “I’m a Private Investigator”
Enter “Expert Divorce Private
Investigator in Atlanta GA”
NOTE: See the keywords!
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
32. Squidoo Profile
Favorites?
Not “reading books, hiking…”
Enter “My favorite thing is dealing with
the tough divorce cases in Atlanta GA as
a private investigator”
NOTE” See Keywords again!
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
33. Joe’s SUPER SECRET!!
You need to use my Squidoo Excel
sheet!
Email me and I will send you a copy of it
What is it?
Well, with this I can create ONE lens,
but…..
I have so many options, so I can really 5
or 10 lens, just by a few changes!!!
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
34. Joe’s SUPER SECRET!!
Use this spreadsheet each and every
time you create a Lens!
Lets See It JOE!!!!
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
35. SUPER SECRET BONUS!
I’ve already converted 10 different “Pre-
Built” Lens into this format!
Each Lens is $10
The are on:
Security
Computer Safety
Online Safety
Divorce
Background Checks
GPS Trackers
Dating Safety
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
36. Creating your first Lens
Now back up to the top and right next to
the flaming eye, click on “Make a new
lens!”
Now that you are ready to create your
lens, lets get moving.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
37. Creating your first Lens
NOTE:
Avoid putting too much sales jargon into
your Lens
Definitely do some research on the affilate
links that you place on your Lens, make sure
they are profitable.
Provide REAL information.
The law at Squidoo is that you must provide
useful and valuable information to your
readers.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
38. Lens title
So, for this I would name my Lens
either:
Private Investigator in Georgia
Hiring a Private Investigator in Georgia
Hiring a Divorce Private Investigator in
Georgia
(I expect to see those lens tomorrow!!)
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
39. Lens title
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
40. What is the goal for your page?
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
41. Create a Title and URL
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
42. Tag your page
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
43. Tag your page
You need to think like you are using Google
to find the EXACT thing you want.
If you are looking for a PI in Georgia, would
you just enter “PI?”
So, whatever you are writing about, think
like you are surfing the web, what exact
words or close to it would you use?
Also, it shows 4 keywords, but Squidoo
really allows up to 40! I suggest you use
AS MANY AS YOU CAN!
Another keyword secret to follow….
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
44. Keywords/Tags
So, as I have said before, think like
someone searching for your business
What would they type in to find your
exact business?
Not PI, or Private Investigator, think
more words
These are your keywords or Tags
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
45. Joe’s Secret Tip
Try this website for FREE Keywords
https://adwords.google.com/select/Keyw
ordToolExternal
Lets see what we get from this!
These are the keywords that you use as
Tags on your lens.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
46. Welcome to your lens!
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
47. Welcome to your first lens
Upload a picture! Everyone wants to know
that you are a real person.
So, click on Introduction, Contents &
Discovery Tool… EDIT
Start filling in all the blanks and upload that
picture!
Go up to the top and click on Table of
Contents, turn it on!
Then click on Discovery Tool, and turn it on,
but you have to add 3 favorite lens. Always
use ones with high ranks
Once that is done, click on SAVE
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
48. Adding modules
In order to have a good lens that
Squidoo likes, you need to have at least
5 modules on your lens.
Also, you should update your lens at
least once a week.
What is an update? It could be a new
text module, a new RSS feed, anything
really.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
49. RSS..add your blog
Okay, next you want to add your blog,
this will be an RSS feed.
RSS is Real Simple Syndication, it’s a
way to get the news out about a page
quickly.
As I said, sign up at
www.pimallblog.com and get your free
Wordpress blog. Make sure you title the
blog after what you page is about! Or
after your name.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
50. New Text Module
This is where you do your writing.
Give the module a title, subtitle and then
start writing.
It will tell you when you have written the
basic amount, but be sure to write more.
Don’t write to much, since you can add
another text module with more in it.
And that is a secret, every two or three
days, add a new text module, or a new
item to your lens. This keeps it fresh.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
51. Amazon module
If you want to use the Amazon module,
here is where you can configure it.
Remember, that you are sharing any sales
with Squidoo.
Give the module a title, subtitle “Stuff I think
is cool on Amazon” and then choose what
will be shown.
You can let Amazon pick or you can.
If you have any products of your own in
Amazon, then you want to pick the items.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
52. Flickr Photos
Next you can add some photo’s from
Flickr.com
Flickr.com is a web 2.0 website that you
need to sign up for in order to show any
photos.
Now you do not need to use this, but it
does help.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
53. Flickr
Maybe you do not want pictures of
yourself up on Flickr.
What about screen shots?
What about cars
What about computers
What about cellphones?
Any picture can be used, but try to make
it something you can tie to your articles
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
54. YouTube video
In this section, you can add a YouTube
video that is about the subject your are
talking about.
I STRONGLY suggest that you make the
video!
Now, don’t get nervous, it does not have
to be a video of you, it can be a
Camtasia presentation of something
Or it can be a general picture and an
audio recording of you talking.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
55. YouTube
Make as many of these as you can, they
are a great way to get rankings and they
really help out with the Squidoo lens
People really like the videos in lens
And…..
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
56. Joe’s Secret Tip
Don’t want to make a video?
Don’t want to hire my team to make it?
BUY ONE!
Yes, go to www.youtube.com
Find the HOTTEST videos on YouTube
and check the account.
Odds are its someone you can approach
and offer say $100 for the video!
INSTANT traffic!
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
57. Reader Feedback
Yes!
Set this module up for anyone to leave
comments.
Best of all is for you to create an alias
account and put a comment about your
lens.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
58. Del.icio.us Bookmarks
Yes!
You will need to sign up at:
www.delicious.com and setup an
account.
Here you will add a list of bookmarks to
sites that you have and also to other
sites about your topic.
If you don’t want to use any others, then
use links to US Government sites.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
59. Del.icio.us Bookmarks
Don’t just use your main page as a
bookmark.
Use each of your internal pages as a
bookmark as well.
Make sure each page is SEO ready as
well.
That means, description, keywords and
title with anchor text.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
60. Plexo Amazon Voting
I wouldn’t worry to much about that
module.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
61. Blog posts from Google
Yes
Here you can add a search through
Google blogs about search terms that
are related to your lens.
Very easy and very effective.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
62. Bio?
Did you fill out your Bio?
You should do this, it will help in making
this a more personable experience for
everyone and get your lens ranked
higher.
Remember Facebook Profiles?? Make
sure to use KEYWORDS in your Bio!
What about your Facebook badge??
Also, don’t forget the photo!
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
63. Tags
Okay, like I said before, Squidoo allows
up to 40 tags
USE ALL OF THEM!!!
Just go to the section on the right hand
side that says Tags
Next click the down arrow
Now, click on the Add More Tags, and
keep adding until you reach the 40 tag
limit.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
64. What now?
Now it is time to hit the Publish button!
Once you do this, your lens is ready to
go.
Scroll to the bottom and you will see
where you can send it out on Twitter
And you can also send on Facebook,
just click on the link!
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
65. Updates
To have a successful lens, you need to
update the lens.
Or as they say “give it some love”
A good schedule is at least once a
week.
Just add a new text module
A new picture
A new video, anything.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
66. RSS
RSS stands for Real Simple Syndication
It is a way to send out your webpage as
a “news” item.
Your Squidoo lens has a built in RSS
box.
Make sure that everytime you update
the lens, you send out an RSS blast.
I use RSSBot for all of them
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
67. PING
Once you have done the RSS update,
you need to PING the RSS feed.
If you use RSSbot, like I do, it has that
option built in.
This is how you get the word out on
Google about your page.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
68. Mailing list?
If you do not have a way to collect
emails for a mailing list, you are missing
out BIG TIME!!
Go here: http://www.aweber.com
They have a $1 trial for a month.
Very easy to use, I use it!
Not sure you need a mailing list? Email
or call me, I can tell you why you MUST
have one.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
69. To wrap up
At this point you should be ready for
your first lens.
Just jump in with both feet
I know there is a lot to setup at first, with
the other sites, but once that’s done it is
real fast.
So, go out there and setup your first
lens.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
70. Lens ideas
How to hire a PI
What to do if you suspect cheating
How to use a GPS tracker
Websites about divorce
Security and yourself
Home Security
Personal Protection
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
71. Ebooks for Sale
As many of you might know, I sell a
number of ebooks on different subjects.
These are sold so that you can copyright
them with your title and your name on
them.
These are PERFECT for a Squidoo
Lens
Or a great give-away to anyone visiting
your Lens
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
72. Ebooks for Sale
Each Ebook is $25 and includes:
Word version of Ebook
PDF version of Ebook
Customized Title
Customized Author
Customized Copyright
List of Keywords for each book
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
73. Ebooks for Sale
Here are the Ebooks I have:
Cheaters
Child Online Safety
Criminal Records
Divorce
Facebook
Home Security
Home Security Devices
Internet Security
Each one contains a FREE copy of PDF Maker!
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
74. Wrap up
Start writing your lens NOW!!!!
Don’t wait!
NEVER, EVER say “Its not perfect yet”
IT NEVER WILL BE!!!
Just write, write, write
The more you practice, the better you
will get at this, TRUST me, that’s what I
do!!
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
75. Squidoo Profits
A great collection of ebooks on using
Squidoo to make money, building an
email list and more.
You can buy these ebooks at:
http://www.pimall.com/squidoo/
Go and get your copy now.
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
76. Turbo Charge your Facebook
Profile!
Don’t forget to sign up!
Another FREE class!
Learn the secrets to really take your
Facebook Profile to the next level!
These are BLACK HAT techniques that I
am going to teach for FREE!
Check out:
http://www.piclassroom.com/turbo.html
Copyright 2009, 2010 PI Mall LLC and Joseph
11/19/2009 Seanor
77. Consulting with Joe
A lot of people have been asking about
this.
I have opened up time in my calendar
for now to allow one-to-one or one to
your team consulting.
Email me or call me for times and what
to consult on.
My rates to PI’s only is $100 per hour.