Considerations to think through while defining a medical practice branding strategy and image.

1. Branding Your Medical
Practice
P i
Kyle Blankenship
Marketing Manager
OnKua, LLC – Phyzoom
y
Need Marketing Assistance? Call Today:
1+(614) 224‐2343 or Visit
http://www.phyzoom.com

2. What is Your Brand Identity?
What is Your Brand Identity?
•A Brand is a Set of Promises that a Practice Offers to its
•A Brand is a Set of Promises that a Practice Offers to its
Followers
•Your Brand Represents Your Practice
•Demonstrates Value and Stability to Community
Members, Colleagues, Referral Partners, Staff, Current
Patients, Future Patients, etc.
, ,
•Branding Helps Differentiate Your Practice from the
Competition and Provides Answer(s) to the Question: "Why
Should I Choose Your Practice?
Should I Choose Your Practice?"
Need Marketing Assistance? Call Today:
1+(614) 224‐2343 or Visit
http://www.phyzoom.com

3. Tips for Uncovering Your Practice’s
Brand Identity
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1. Your Practice’s Brand Identity Needs to Reflect More of the
Organization’s Best Traits:
Organization’s Best Traits
– Great Patient Care
– Experience in the Specialty
– Established Physicians
y
– New Technology/Procedures
– Trustworthy
2. Identify the Type of Patient Base You Are Looking to Attract
3.
3 Brand Identity Needs to Remain Consistent i All M di
B d Id tit N d t R i C i t t in All Mediums
– Patients Need to See a Consistent Message and Image in Order to Have an
Impact on Decisions (Website, eNewsletter, Social Media, TV, Print, Radio,
Direct Mail, etc.)
– Remember: Practice Logo = Foundation of Your Brand
b d f d
4. Be Patient
– Market Penetration Does Not Happen Overnight
Need Marketing Assistance? Call Today:
1+(614) 224‐2343 or Visit
http://www.phyzoom.com

4. Think of Marketing as a Magnet…
Think of Marketing as a Magnet…
Your Website
•Twitter
•LinkedIn •Spreads Links to News and Other
•Professional Networking Site •Facebook Updates from Your Blog Page
Referring People to your Web •Make Short Announcements to
•Great Tool to Interact with
Page
P Followers
Patients, Referral Partners with
•Current Employees Can Update •35% of Twitter Users Over the
Tips, Office Photos, etc.
their LinkedIn Accounts, Linking Age of 30
•Over 400 Million Users
Viewers of Those Profiles to Your •8.9 Million Visits on Twitter Per
•More than 20 Million
Company’s Page
p y g Day
Become Fans of
Become Fans of
•50 Million Users
Something Each Day
•One New User Per Second
Need Marketing Assistance? Call Today:
•Median Age: 40
1+(614) 224‐2343 or Visit
http://www.phyzoom.com

5. Draw Visitors to Your Practice
Website
b
• Your Website Should Be the Most Prominent Part of Your
Marketing Plan
• Goal of Social Media, Blogs, Search Engines is to Draw Users to
Your Site
Your Site
• Social Media Outlets Also Give Practices A New Way to
Interact with Patients, Referral Partners, Staff Members,
etc.
t
• Helps Build Relationships
• Blog Allows Practices to Release Timely Information and
Blog Allows Practices to Release Timely Information and
Updates About Themselves or the Industry
• Tip: You Can Tie Your Blog to Twitter, Facebook, LinkedIn to Send
Out Uniform Updates From One Location
Out Uniform Updates From One Location
Need Marketing Assistance? Call Today:
1+(614) 224‐2343 or Visit
http://www.phyzoom.com

6. Communication Strategy:
Before and After
f d f
Old Communication Strategy
Old Communication Strategy New Communication Strategy
New Communication Strategy
• Outdated Website • New Website
• Fax Newsletter
Fax Newsletter • Blog
• Direct Mail Flyers • Social Media
• Low Reach, Limited Impact • E‐Newsletter
• 24/7 A
24/7 Access to Content
t C t t
• No Analytics
• Extended Reach, Lasting
Impact
• Continuous Relationship
Building
• Become an Industry Leader
Become an Industry Leader
Need Marketing Assistance? Call Today:
1+(614) 224‐2343 or Visit
http://www.phyzoom.com

7. Need Help Creating a Brand Strategy for
Your Practice? Connect With Us!
Call: 1+(614) 224‐2343
E‐Mail: Sales@Phyzoom.com
E‐Mail: Sales@Phyzoom com
Visit: http://www.phyzoom.com
Twitter: @phyzoom
T itt @ h
Become a Fan of Phyzoom on Facebook
Need Marketing Assistance? Call Today:
1+(614) 224‐2343 or Visit
http://www.phyzoom.com