Introduction to Mobile Marketing - for Marketers

Introduction to mobile marketing

Evolution of the mobile phone (click for movie)

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Canadian Mobile Landscape

1 billion people have access to the Internet via their computer

1.2 billion televisions world wide

Over 4 Billion Mobile Phones World Wide!

8 Mobile User Profiles ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

Why Mobile?? ,[object Object],[object Object],[object Object],[object Object]

7 things you need to know about text messaging (SMS) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SMS – Text Messaging tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],For a chance to win free BBQ, respond “ yes ” to this message! Your Monthly statement is now available online. Click here to view it now

6 things you should know about the mobile web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What doesn’t work… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

… and what does work ,[object Object],[object Object],[object Object],[object Object]

.mobi is the first and only Internet domain specifically designed for the mobile. It works on any phone on any network anywhere in the world.

.mobi thinking is not .com thinking

Choosing a mobile domain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.mobilemarketer.com/cms/news/research/2988.html

Mobile Domain Recommendations ,[object Object],[object Object],[object Object],[object Object]

10 tips for designing for the Mobile Web ,[object Object],[object Object],[object Object],[object Object],[object Object]

Build your own mobile website in 5 minutes for free http://www.mobisitegalore.com

2-D codes the near future of mobile marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bluetooth Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How it works ,[object Object],[object Object],[object Object],[object Object]

Content Management ,[object Object],[object Object],[object Object],[object Object]

Mobile Trends that will impact consumer adoption: ,[object Object],[object Object],[object Object],[object Object]

Questions? http://www.burningthebacon.com http://www.twitter.com/phryl

Introduction to Mobile Marketing - for Marketers

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Introduction to Mobile Marketing - for Marketers