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Impact Of Social Media On Design

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Phil Barrett
Phil Barrett

Presentation given to the Ontario Association of Registered Graphic Designers on how the future of design and communications is social. and mobile.

TechnologieBusiness
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The r/evolution of design and communications is Social. and Mobile. Need multi-channel image
information r/evolution ,[object Object],[object Object]
 
 
 
[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Canadian Interactive landscape ,[object Object],[object Object],[object Object],[object Object]
 
2007 2006 Change Display $432M $314M +38% Video $9M NA NA Search $478M $343M +39% Classifieds/ Directories $305M $223M +37% Email $17M $20M -15% TOTAL $1,241M $900M
[object Object]
 
social media In plain english
Popular Social Media Sites ,[object Object],Orkut MySpace Facebook LinkedIn Second Life
Niche Social Media Sites ,[object Object],MyColts VampireFreaks Dogster Geni CarDomain MyGreatRides eventNet
Leveraging Social Media to build your personal brand
 
It's no longer about the printed portfolio or online website You need to join the conversation online and leverage social media to build your p ersonal brand
How?
Join the conversation here: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media in Canada starts with
Canadian Facebook Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Build your own blog (or participate in others)
Translation for You ,[object Object],[object Object],[object Object],[object Object],[object Object]
friend or foe?
 
Translation for You ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Translation for you ,[object Object],[object Object],[object Object],[object Object]
Get yourself an RSS feed Aggregator
Social bookmarking
Social Bookmarking in Plain English
Social Bookmarking /Tagging sites delicious Digg 43Things StumbleUpon
Translation for You ,[object Object],[object Object],[object Object],[object Object],[object Object]
Linkedin
Translation for you ,[object Object],[object Object],[object Object]
How Social Media is impacting design ,[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]
The future of social media? ,[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Canadian Mobile Landscape
900 million have access to the Internet via their computer 1.2 billion television world wide Over 3.3 Billion Mobile Phone Users World Wide!
Designing for mobile
What doesn’t work… ,[object Object],[object Object],[object Object],[object Object],[object Object]
… and what does work ,[object Object],[object Object],[object Object],[object Object]
 
.mobi is the first and only Internet domain specifically designed for the mobile. It works on any phone on any network anywhere in the world.
.mobi thinking is not .com thinking
10 tips for designing for the Mobile Web ,[object Object],[object Object],[object Object],[object Object],[object Object]
10 tips for designing for the Mobile Web ,[object Object],[object Object],[object Object],[object Object],[object Object]
Build your own mobile website in 5 minutes for free http://www.mobisitegalore.com
Mobile Trends that will impact consumer adoption:
2 more factors…
The future… ,[object Object],[object Object]
Let’s continue the conversation… Email: [email_address] Voice or SMS to 416-729-4268 LinkedIn profile: http:// www.linkedin.com/in/phryl Follow me on Twitter: http:// www.twitter.com/phryl Follow my Mobile & Interactive marketing blog: http:// www.burningthebacon.com http:// m.burningthebacon.com (mobile version) ‏ Check out other contributions at: http:// www.onedegree.ca http:// www.canadianmarketingblog.com / Phil Barrett (.mobi) ‏ Senior Director, Mobile & Interactive Carlson Marketing

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Impact Of Social Media On Design

  • 1. The r/evolution of design and communications is Social. and Mobile. Need multi-channel image
  • 2.
  • 3.  
  • 4.  
  • 5.  
  • 6.
  • 7.
  • 8.
  • 9.  
  • 10. 2007 2006 Change Display $432M $314M +38% Video $9M NA NA Search $478M $343M +39% Classifieds/ Directories $305M $223M +37% Email $17M $20M -15% TOTAL $1,241M $900M
  • 11.
  • 12.  
  • 13. social media In plain english
  • 14.
  • 15.
  • 16. Leveraging Social Media to build your personal brand
  • 17.  
  • 18. It's no longer about the printed portfolio or online website You need to join the conversation online and leverage social media to build your p ersonal brand
  • 19. How?
  • 20.
  • 21. Social media in Canada starts with
  • 22.
  • 23.
  • 24. Build your own blog (or participate in others)
  • 25.
  • 26. friend or foe?
  • 27.  
  • 28.
  • 29.  
  • 30.  
  • 31.
  • 32. Get yourself an RSS feed Aggregator
  • 34. Social Bookmarking in Plain English
  • 35. Social Bookmarking /Tagging sites delicious Digg 43Things StumbleUpon
  • 36.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.  
  • 43.
  • 44. 900 million have access to the Internet via their computer 1.2 billion television world wide Over 3.3 Billion Mobile Phone Users World Wide!
  • 46.
  • 47.
  • 48.  
  • 49. .mobi is the first and only Internet domain specifically designed for the mobile. It works on any phone on any network anywhere in the world.
  • 50. .mobi thinking is not .com thinking
  • 51.
  • 52.
  • 53. Build your own mobile website in 5 minutes for free http://www.mobisitegalore.com
  • 54. Mobile Trends that will impact consumer adoption:
  • 56.
  • 57. Let’s continue the conversation… Email: [email_address] Voice or SMS to 416-729-4268 LinkedIn profile: http:// www.linkedin.com/in/phryl Follow me on Twitter: http:// www.twitter.com/phryl Follow my Mobile & Interactive marketing blog: http:// www.burningthebacon.com http:// m.burningthebacon.com (mobile version) ‏ Check out other contributions at: http:// www.onedegree.ca http:// www.canadianmarketingblog.com / Phil Barrett (.mobi) ‏ Senior Director, Mobile & Interactive Carlson Marketing