phptechtalk 2010, MIMOS PHP COE

1. PHP in the Enterprise
Siddhartha Agarwal
VP, Americas & Emerging Markets Field Operations
Siddhartha@zend.com
(408) 342-8887
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2. Agenda
•PHP today and tomorrow
Market adoption
• Enterprise adoption of PHP
• Building operationally mature PHP applications
• Ability of PHP to connect into your existing Enterprise
applications and investments
Leverage of your existing investments in Java
•Q & A
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3. PHP: Today and
Tomorrow
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4. Over one-third of the Web runs on PHP
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5. Why is PHP so successful?
Low Learning Curve, Large and Rapid
Growing Pool of Resources Innovation
Fast time to market
Run an
Agile
Business
Robust, Multi-Platform,
High-Performance, Scalable, Secure
Vibrant Community Proven
Deployment
#5
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6. Gartner: PHP Adoption by Corporate IT is
Growing Rapidly, will almost double by 2013
PHP * Gartner Research Note 12/2/2009 :
Developers
PHP: Past, Present and Future
5M “PHP has been a cornerstone
technology on the Web for
4M
more than a decade. While
its adoption among
3M
mainstream IT organizations
has been limited in the past,
2M
many corporate application
1M
development (AD) projects
are discovering the unique
benefits of PHP.”
2007 2009 2013
Non-commercial developers
Commercial and corporate IT developers
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7. EDC: Users Choice PHP most popular
Scripting Language 2009 Survey
Item PHP's ranking
Ease of Use 2nd
Exception handling 7th
Extensibility 2nd
Maintainability /
2nd
Readability
Cross-platform
1st
portability
Community 2nd
Availability of tools 1st
Quality of tools 1st
Performance 1st
Memory management 4th
Client side scripting NA
Security 2nd
Source: Evans Data Corporation 2009 survey 500 developers who actively use scripting languages, EDC ranked
the languages in this report based on User Rankings
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8. PHP: Top Choice for Use with Web 2.0 (Ajax)
PHP used almost twice as much as JAVA for Web 2.0 Ajax development
Source: Ajax Tools Usage Survey, conducted by Richard Monson-Haefel / Burton Group and
Ajaxian.com
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9. How has Zend enabled PHP
adoption in the enterprise?
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10. Zend Framework Rapid Application
Developement and Web Services Arch
• Rapidly Growing
 >12M downloads
 >200 contributors
• Commercial Contributions
• Enterprise Adoption
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11. Eclipse PDT Enjoys Massive Following
> 2M downloads •
Most popular project •
On Eclipse release train •
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12. Full ecosystem formed around PHP
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13. Partner EcoSystem Magnifies PHP’s Impact
and Reach...
New
Partnerships
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14. Zend & IBM
• i5/OS Product Suite (AS400/IBM i platform)
 Zend & IBM jointly provide full Zend solution
suite to i5/OS customers
 Modernization, consolidation, application
development, open source applications
• Smart Business
 Zend's solution is shipped in every IBM Smart
Business system
• Deep technology partnership working on:
 Zend Framework  DB2
 Cloud  SOA & Web Services
 Ajax & Web 2.0  Viper (DB2) XML
 Eclipse database integration
 Search, Security, SDO  and more…
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15. Strategic Partners
• Zend and Adobe deliver a unified Zend & Flex
experience
• Adobe contributes Flex support to Zend Framework
• Zend and Microsoft partner to make PHP a first-
class citizen on the Windows platform
• Microsoft delivers SQL Server connector for PHP
• Microsoft contributes Information Card (Identity
Mgmt) support to Zend Framework
• Zend and Oracle collaborate to improve the
integration of Oracle DB and PHP
• Zend Core for Oracle product distributed via
Oracle.com and Zend.com
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16. PHP’s use in Building Web Based Applications
has Grown Dramatically
ZF and PDT
released,
PHP 4 EOL
announced
Zend Framework
& Eclipse project
(PDT) announced
25M
IBM, Oracle
PHP 4 Endorse PHP
Released PHP 5.0
(XML,SOAP,OOP) 20M
Zend Studio
1M Internet
domains PHP
Zend Engine Proliferation 15M
Zend Founded
Yahoo!
Zeev Suraski &
Standardizes
Andi Gutmans 10M
on PHP
lead the
development
Rasmus of PHP 3
Lerdorf 5M
PHP
Introduces
Internet
PHP/FI
Domains
1995 1997 1999 2000 2002 2003 2004 2005 2006 2007
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17. Select Enterprise Deployments of PHP
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18. • Fortune Ranked 21 of Global 500 firms, +160,000 employees in 85 countries, 11
Functional Groups, 4 Separated Activities:
 Retail banking: 2200 branches, 4,500 countries
 Corporate and Investment Banking
 Asset Management and Services
 Java/JBoss were standards prior to PHP that is now a dual web standard
• Started by providing a hosted platform for non-critical apps, data -> got to 100 sites with 5 million
hits/day, proved: can address needs, gained skills, demonstrate capabilities
• Phase II: define framework for developing PHP apps, management of mission critical apps in prod
 Zend Products and Services used to create PHP Best Practices for Hosting Datacenter
• Their Results:
 A Global intranet application that scales and is a 24x7 world wide resource
• All employee Portal - 160K users, HR, Benefits, Customer Care,etc.
 Communication website for marketing, Ajax projects, and many many more PHP applicaitons
 Fast development, deployment and an improved Web hosting SLA
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19. GE : Hosted infrastructure/operations
for PHP applications to all GE Business Units
Existing Environment
• Provided a Java and a .NET based shared infrastructure to GE business units and
300,000 employees
• Started seeing a large number of PHP applications being developed and run within the
business units
• Decided to deliver a similar shared infrastructure for PHP application deployment to
enable standardization and reducing management costs
Their Challenges
• Lack of in-house PHP expertise
• Lack of best practices and automation for managing applications with varying
availability requirements
• Ability to enable segregation of duties between development and productions
operations
Their Results
• Attain operational maturity on PHP applications within 3-6 months
• Deliver rapidly on SLAs and time-to-market requirements
• Provide security, high availability, standardization across all applications
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20. Existing Environment
• Revenue $4.7Bil and 3,700 employees, 4 Divisions – NYSE, Alternext, Euronext,
Powernext
• Java was the standard but started seeing a number of PHP applications being
developed within the NYSE.com site
Their Challenges
• Data in many many different database formats and Web Services – even RealTimeDB
(they created a PHP extension for this)
• Lack of PHP best practices and automation for managing applications with varying
availability requirements
• Significant cost of Java Weblogic CMS and microsites projects delayed
• Closing some datacenters and moving to Cloud computing
Their Results
• Attain operational maturity on PHP applications within 3 months
• Thrown out Java Weblogic CMS and implement PHP Drupal
• Provide security, high availability, standardization across PHP applications
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21. Zend is the PHP Company
Brand and
Open Source Partner Full Enterprise
Market
Community Eco-system Solution
Recognition
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22. Zend’s Web application solution:
Combining Microsoft’s productivity & Java’s scalability
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23. Building Operationally Mature PHP
Applications
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24. Java and PHP, Cloud and PHP
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25. PHP and Java Industry Trends
"Java is much more programmer-friendly than C or
C++, Or WAS for a few years there until they made
it just as complicated. It's become arguably even
harder to learn than C++," Andreessen said. And the
mantle of simplicity is being passed on: "PHP as
such is an easier environment to develop in than
Java. PHP is succeeding where Java isn’t."
"Simplicity is a huge part of it," said Rod Smith, vice president of IBM's
Emerging Internet Technologies Group, describing PHP's appeal to IBM.
"They weren't interested in adding language features to compete with
other languages," choosing instead "the simple way, and not the way
we've done it in Java, unfortunately."
Mark Smith - IBM VP
Internet Technology Group
“The recession will accelerate uptake of PHP and therefore Zend Server, as
organizations struggle to find affordable Java developers to build or maintain
web servers and those more back-office Java EE applications.
Zend is in the right place. Gutmans hopes that Zend can convert individuals
who think Java has become bloated and organizations struggling to find
affordable Java Enterprise Edition (Java EE) programmers.”
Andi Gutmans
CEO Zend Tech
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26. Leverage Java from PHP: Zend Java Bridge
• Bundled into Zend Server for Java integration
• Runs under Apache, and is a simple architecture
• Java Exceptions reported in Zend Monitoring
• PHP interfaces to POJO or Remote EJBs applications
TIER 1 TIER N
Seamlessly integrate Java Apache+Zend Server
libraries and classes within RMI
your PHP applications
EJBs
POJO
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27. Zend - the Cloud and Virtual DataCenters
Cloud
Develop Manage
Simple Cloud API
RAD Monitoring
Debugging Diagnostics
Testing Performance
Security
Simple Cloud API
Amazon EC2
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28. Simple Cloud API Project
Cloud
Cloud Services B Cloud
Services A Services C
Simple API for Cloud Services
File Queue
Zend Cloud Adapter (PHP)
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29. Microsoft to Support PHP/Cloud!
• Zend Framework contribution to support Windows Azure
• Contribution to the Simple Cloud API
• Tooling for Eclipse
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30. Q & A!
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31. Zend Solutions: Integrated & Heterogeneous
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32. Zend Server
Zend Server
Collaborate
Performance Application Availability & Reliability
Optimization Management Scalability
Acceleration Monitoring Job Queue Updates
Zend Studio (Eclipse-based)
Optimization Diagnostics Java Bridge Hot Fixes
Debug
Caching Configuration Downloads Support
Zend Framework
Test
PHP
Code
Linux Windows IBM i
(rpm/deb repositories) (MSI) (PTF)
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