4. HOW RACHEL FINDS PHOTOGRAPHERS
• Work almost exclusively with Getty Images
• License pap photos from Splash, WENN, PCN,
INF
• Look for photographers with speed, flexibility,
on the spot creativity and a keen sense of post-
production
• Have to work well with potentially awkward or
stoned musicians
6. HOW BILLBOARD.COM USES IMAGERY
• Rachel initially shot most of Billboard.com imagery to illustrate
value of strong photography
• Now does about 40% of the work
• 2-5 shoots/week, ranging from live to fashion to portraiture
• Handful of go-to photographers
• Don’t have to be a "music" photographer – often hire ones who have
never shot live concerts or musician portraits previously
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10. RACHEL’S THOUGHTS ON EMAIL MARKETING
• Big images and nice typography
• Don’t like artist reps pitching me on portfolio
reviews/work
• Want photographers to reach out themselves
• Important to me to have a well branded experience – it
makes me assume things about the inherent creativity of
the photographer
• Doesn’t like direct mail because she works in an online
medium
11. WEBSITES THAT CATCH RACHEL’S EYE
• No Flash
• Mobile and iPad-friendly
• Brownie points for using @font-face
• Large images with simple navigational structures
• Love photographer blogs
• Do something creative to market yourself
15. PORTFOLIO PREFERENCES
• No attachments for portfolios
• No PDFs
• Make sure your website is mobile-friendly
• Bring comps or a tangible reminder for in-
person meetings
