SlideShare ist ein Scribd-Unternehmen logo
1 von 33
Downloaden Sie, um offline zu lesen
How small businesses can use social media to promote their Brands OPM 40 Oct 19 th  2009
Social Media is a set of online tools and activities  that people use to collaborate and connect on the web.  In other words: it’s a fancy way to describe the zillions of conversations that people are having online.
Social media really is about tearing down the artificial walls  between customers and the individuals who work at companies.
People don’t want to be shouted at by companies. Instead they want to be listened to and to be able to have a conversation.
Think about how you can get through the noise and carve your own niche ,[object Object],[object Object],[object Object],[object Object],Stand out from a crowd
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Leverage my Strengths:
Its simple: People like working with those they admire and trust
WHAT'S A BLOG? A Business blog is a place where you can post your thoughts, observations, ideas, crow about your accomplishments and tell the world about your brand. People can subscribe to your blog and comment on your post and even ask questions.
 
blog topics can also be found on how small biz use social media. YOUR BLOG IS WHATEVER YOU WANT IT TO BE
 
 
GREAT NEWS! ALL OF YOUR SOCIAL MEDIA ACTIVITIES  HELPS TO DRIVE TRAFFIC TO YOUR WEBSITE!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Used facebook to build an army of supporters May have won cause he knew no one answered landline!
Your blog posts can appear right on the page. Lots of fans means your company is popular Your fans will see everything you post on their feeds. Your fan’s friends see your company name. Great for web traffic because they are indexed by search engines
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],85 % PBS and 15% QVC-  Elizabeth   Beskin Twitter is first and foremost a place to connect, learn, and listen.
Small Business Twitter Frustration Sometimes you give up without talking to anybody because  the sheer numbers are overwhelming. Amongst the business people that I discuss Twitter with there appear to be two types of discouraged small venture owners who give up on Twitter at rapid rate. The  case of the large cocktail party where you know no one
The kid in the candy store- she sees only opportunites
 
 
Terms to know Newbie -anyone who is new to twitter and just learning. Tweet  : A Short Update of what you are doing for about 140 characters. Followers  : People who are subscribed to your updates or tweets Direct Message (DM)  : Sending a Direct Message to your followers.(privately) At (@)  : You can use this when you are referring to someone’s tweets in your updates. You can also use this to reply publicly if the person is not following you. Re-tweet  (RT)-highest form of flattery- if someone re-tweets what you tweeted-they are saying-”I like what you just said and I’d like to pass it along to my followers. Hashtag(#)-  are phrases or keywords that can be used to monitor who is saying what about a particular topic. Standards for hashtags are one word (#Conference) and can be used for tweetchats to follow an entire conversation. Followfriday (#FF)- tradition of recommending good tweeters you follow to your following on fridays! URL Shortener-  Since Twitter only allows 140 characters, every single character counts. URL Shortener allow you to post weblinks more efficiently and some will even offer tracking capability that you can see how many twitter followers click on the link.  TinyURL ,  Bit.ly  are some popular URL Shorteners.
 
Tweekdeck (mashable version)
Live twitter feeds during events #oak09 For this program the hashtag was #opm40
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Final twitter thoughts:
[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TAKE AWAYS
Social media Is not a one night stand… It’s a long term commitment !
@photobiz  @albumboutique www.fifthavenuedigital.com/photography-blog

Weitere ähnliche Inhalte

Empfohlen

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Empfohlen (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

Branding your Business or Non for Profit using Social Media

  • 1. How small businesses can use social media to promote their Brands OPM 40 Oct 19 th 2009
  • 2. Social Media is a set of online tools and activities that people use to collaborate and connect on the web. In other words: it’s a fancy way to describe the zillions of conversations that people are having online.
  • 3. Social media really is about tearing down the artificial walls between customers and the individuals who work at companies.
  • 4. People don’t want to be shouted at by companies. Instead they want to be listened to and to be able to have a conversation.
  • 5.
  • 6.
  • 7. Its simple: People like working with those they admire and trust
  • 8. WHAT'S A BLOG? A Business blog is a place where you can post your thoughts, observations, ideas, crow about your accomplishments and tell the world about your brand. People can subscribe to your blog and comment on your post and even ask questions.
  • 9.  
  • 10. blog topics can also be found on how small biz use social media. YOUR BLOG IS WHATEVER YOU WANT IT TO BE
  • 11.  
  • 12.  
  • 13. GREAT NEWS! ALL OF YOUR SOCIAL MEDIA ACTIVITIES HELPS TO DRIVE TRAFFIC TO YOUR WEBSITE!
  • 14.
  • 15. Used facebook to build an army of supporters May have won cause he knew no one answered landline!
  • 16. Your blog posts can appear right on the page. Lots of fans means your company is popular Your fans will see everything you post on their feeds. Your fan’s friends see your company name. Great for web traffic because they are indexed by search engines
  • 17.  
  • 18.  
  • 19.
  • 20. Small Business Twitter Frustration Sometimes you give up without talking to anybody because the sheer numbers are overwhelming. Amongst the business people that I discuss Twitter with there appear to be two types of discouraged small venture owners who give up on Twitter at rapid rate. The case of the large cocktail party where you know no one
  • 21. The kid in the candy store- she sees only opportunites
  • 22.  
  • 23.  
  • 24. Terms to know Newbie -anyone who is new to twitter and just learning. Tweet : A Short Update of what you are doing for about 140 characters. Followers : People who are subscribed to your updates or tweets Direct Message (DM) : Sending a Direct Message to your followers.(privately) At (@) : You can use this when you are referring to someone’s tweets in your updates. You can also use this to reply publicly if the person is not following you. Re-tweet (RT)-highest form of flattery- if someone re-tweets what you tweeted-they are saying-”I like what you just said and I’d like to pass it along to my followers. Hashtag(#)- are phrases or keywords that can be used to monitor who is saying what about a particular topic. Standards for hashtags are one word (#Conference) and can be used for tweetchats to follow an entire conversation. Followfriday (#FF)- tradition of recommending good tweeters you follow to your following on fridays! URL Shortener- Since Twitter only allows 140 characters, every single character counts. URL Shortener allow you to post weblinks more efficiently and some will even offer tracking capability that you can see how many twitter followers click on the link. TinyURL , Bit.ly are some popular URL Shorteners.
  • 25.  
  • 27. Live twitter feeds during events #oak09 For this program the hashtag was #opm40
  • 28.
  • 29.
  • 30.  
  • 31.
  • 32. Social media Is not a one night stand… It’s a long term commitment !
  • 33. @photobiz @albumboutique www.fifthavenuedigital.com/photography-blog