The document describes MyStar, a personal assistance service that car dealerships can provide to customers. It allows customers to call or text for help with any request like travel plans, product recommendations, or emergency assistance. The service aims to increase customer retention and generate profits for dealerships through add-on package sales, marketing campaigns, and commissions.

1. 3410 Midcourt #119 Carrollton, TX 75006 972.590.1949 www.MyStarAuto.com

2. 3410 Midcourt #119 Carrollton, TX 75006 972.590.1949 www.MyStarAuto.com A State of the art marketing and customer retention tool. Provides added value to every vehicle with no pre-load cost, no inventory and no equipment. A unique tool that enhances F&I performance by unlocking your customers on the spot. What is For Your Dealership Capture valuable customer information from those who bought AND those who didn’t.

3. Additional MyStar Support Benefits Add the Many Benefits of AND Generate PROFIT!

6. 3410 Midcourt #119 Carrollton, TX 75006 972.590.1949 www.MyStarAuto.com “ My Uncle just passed away and wanted to be cremated and his ashes placed in a John Deere cookie jar. Can you find me one immediately.” “ My son just put gum in my daughter's hair. How can I get it out without cutting her hair?” “ I am stuck in the stairwell of my hotel and can’t get the doors to open. I am claustrophobic. Can you please call security and have them come get me?” “ I am traveling into Canada with my vehicle through the border in Michigan. Do I need a passport or can I just use a driver’s license? “ My wife an I are trying to settle a dispute. Can you find out if there is any truth to the notion that there are more crimes committed during a full moon?” … And We Mean Anything!

8. Place On Every Vehicle On the Lot… Provides Instant Added Value To Every Vehicle

9. … and Every Vehicle In Your Showroom Provides Instant Added Value To Every Vehicle

10. Name Cell Phone Email address (optional) ALL YOU NEED TO ISSUE ANY PACKAGE IS: Issuing a Package to Customers is EASY!

11. Activate Your Customers On The Spot Your Customers Will Receive a Text Message Within 3 Seconds of Issuance! John, Welcome to DEALERSHIP NAME Personal Assistance. Call (866) 519-5237 from this phone to get Anything, Anywhere, Anytime!

12. Your customer can begin using YOUR personal assistance service “ Hello Mrs. Williams, Thank you for calling YOUR DEALERSHIP NAME PERSONAL ASSISTANCE. This is Amanda. How may I assist you today?” IMMEDIATELY! Unlock Your Customer

13. All Emails Include A V-Card Attachment That Will Insert Your Dealership’s Information Into Their Contacts on Their Computer or Smart Phone V-Card Attachment … An Instant Welcome Email…

14. Dealership Info is Entered Into Recipients Contacts All Your Dealership’s Contact Information is Instantly Added Into Your Customer’s Contact Database

15. MyStar recommends a retail price of for an upgrade from a 3-Month/90 minute package to a 1-Year/360 minute package. Generate Profits with Upgrades $199.00 You Have Been Upgraded To 1 Year Upgrade To A One Year Package Only $199.00

16. 1-Year Companion Plans Are Available for Everyone in the Family Sell Companion Plans TEENAGERS “ Super Moms” Parents Companion Plans Only $99.00

17. Activation form notifies customers about ALL upgrades Online Customer Activation Agreement

18. Breakeven with Low Penetration The MyStar Program Has Zero Cost With Only an 18% Penetration Rate A Dealership That Sells 100 Cars Per Month With Only 50% Penetration Will Make per month $5450

19. You Can Use The Follow-Up Text Message Feature to: Thank Your Customers For Their Purchase OR Improve CSI Scores By Recognizing Potential Failed Surveys From Unsatisfied Customers 1 st Day 12 th Day Follow Up Notifications After the Sale John, Thank you for your purchase from DEALER NAME. We appreciate your business! Please call us at (800) 555-1212 if you have any questions. Customized “ Thank You” Text John, ABC Motors hopes you’re enjoying your new vehicle. We are committed to your 100% satisfaction. Call 214-555-1212 with any questions. Customer Satisfaction Text

20. DEALERSHIP NAME is performing oil changes for only $19.95 this weekend only. Call for an appointment Today! 214-555-1212 Don’t forget the new 2010 Ford Mustang will hit our showrooms this upcoming Wednesday. Be one of the 1 st people to own one. 214-555-1212 There is a thunderstorm approaching the Miami area. Come by NOW to DEALERSHIP NAME FOR a $10 wiper blade change. 214-555-1212 The MyStar Program allows for a monthly text message to be sent to all the customers on the program customized to your specifications Oil Change Specials New Vehicle Arrivals Inclement Weather Notifications *All text messages come with opt out instructions Send Out Monthly Text Messages and Emails

21. All Text Messages Sent Have Opt-Out Instructions To Stop These Texts Call (866) 2-QUITME

22. Additional MyStar Support Benefits What about the customers who DID NOT purchase a vehicle?

23. Additional MyStar Support Benefits Capture Valuable Contact Information By issuing them a Walk-in package, you instantly capture their valuable contact information Automated customized follow-up notifications will begin. Lead reports allow for precision text message marketing campaigns

24. Activate Qualified Leads On The Spot Your Customers Will Receive a Text Message Within 3 Seconds of Issuance! John, Thanks for visiting DEALERSHIP NAME. Your Personal assistance is active. Call (866) 519-5237 from this phone to get Anything, Anywhere, Anytime!

25. Automated Follow-Up Notification System You can completely customize the content and the of up to 3 text messages that get to delivered to the customer after they leave your dealership! delivery days Don’t forget that your vehicle is waiting for you at DEALERSHIP NAME. Please call us to let us know when you are coming by to pick it up! 214-555-1212 Day 1 Vehicle Still Waiting We will take an additional $100 off the price of your vehicle if you purchase your vehicle today! Call us to arrange a time. 214-555-1212 Day 2 Additional Discounts Day 3 John, Come by to DEALERSHIP NAME and receive an additional $250 off the price of a vehicle service contract. Call us at 214-555-1212 Discount Other Products

26. Bill, If you buy the red truck you saw by 8pm tonight, I’ll give you $500 more for your trade-in.Call James 214-555-1212 Send customized text messages and emails to individual qualified customers who received a walk-in package. Send Targeted Messages to Walk-In Customers

27. Only 22% of emails are opened within 24 hours Interesting Marketing Facts Studies show that 96% of text messages are opened Within 9 minutes!

28. Additional MyStar Support Benefits 1 Month Packages Are Also Available for Service Drive

29. Instant Service Text and Email Thank your customers for their patronage to your service department. John, Thank you servicing your vehicle with DEALER NAME. We appreciate your patronage! If your experience was less than perfect, please call 214-555-1212. Instant “ Thank You” Text

30. Follow-Up Customized Service Notifications Generate additional revenue through increased RO’s by sending customers automated service reminder notifications. Follow-up notifications can be set to any future date. John, our records indicate that it’s time for another maintenance service on your vehicle. Call 214-555-1212 to schedule an appointment.

31. Customized Lead Reports Leads reports available for each employee who gives out Walk-In or Service packages Allows for detailed notes about potential customers. Reports printable by individual salesmen for “Save-a-Deal” meetings.

32. Additional MyStar Support Benefits Dealer Ops Guide Online Tutorial for Every MyStar Process Dealer Support

33. Additional MyStar Support Benefits Sales Support Sales Hand Out Window Sticker Customer Information Card Tent Card

34. Monthly Electronic Invoice Emailed To Your Choice of Recipients Remittance Package Breakdown Monthly Total Detailed Issuance History

35. You choose the employees who receive commission. You decide the commission amounts. You decide which packages are commissioned. Commissions Report

36. Supported Clients YOUR NAME HERE

37. 3410 Midcourt #119 Carrollton, TX 75006 972.590.1949 www.MyStarAuto.com The most innovative automotive product EVER! Get the Magic of NOW!