A look at the facts as we know them about FeedBurner's future, how to migrate away from FeedBurner to FeedBlitz, and a whistle-stop tour through some of FeedBurner's more advanced features.

1. FeedBlitz Usage
& FeedBurner Migration
Phil Hollows
Founder and CEO
FeedBlitz
www.feedblitz.com
@phollows

2. About Phil Hollows
• Founder and CEO of FeedBlitz, the
all-in-one solution for email and
social media marketing
automation.
– Sending over 1,000,000,000 updates per year.
– Clients include: Seth Godin, Fred Wilson,
the Savvy Blogging Founders, Danny Brown, Cecily
Kellogg, Debba Haupert.
– Speaker at BlogWorld and other social media industry
events.
• Author of “List Building for Bloggers”
– ListBuildingForBloggers.com

3. On the Agenda Tonight
• FeedBurner – the Facts
• FeedBurner Migration – How
• FeedBlitz – Reviewing The Basics
• RSS Tips and Tricks
• Basic List Management
• Email Design
• Multiple Lists – Scheduling
• Multiple Lists – Content Filters
• Revenue Opportunities
• Automation: Parsers and Triggers

4. FeedBurner – The Facts
• Google have NOT said that FeedBurner is shutting
down.
– (They haven’t said anything)
• BUT:
– The FeedBurner API is scheduled to close October
2012.
– The @FeedBurner Twitter account was closed July 26th
– The FeedBurner Blog (known as the “AdSense for
Feeds” blog”) was closed the same day.

5. What Google Has Said
https://twitter.com/FeedBurner/status/228554988127911936
http://adsenseforfeeds.blogspot.com/

6. Further Reading
• Will Google Shut Down FeedBurner?
– http://www.blogaid.net/will-google-shut-down-feedburner
• Is FeedBurner about to be closed by Google?
– http://thewayoftheweb.net/2012/08/is-feedburner-about-to-be-closed-by-
google/
• We’re Leaving FeedBurner and Why You Should Consider Moving
Your Blog Too
– http://bestbloggingtipsonline.com/were-leaving-feedburner-and-why-you-
should-consider-moving-your-blog-too/
• FeedBurner Officially Not Listening Any More
– http://www.feedblitz.com/feedburner-officially-not-listening-any-more/

7. RSS Feature Comparison
FeedBlitz FeedBurner
RSS serving Yes Yes
RSS stats Yes Yes
Tag filtering Yes
SSL support Yes
Reliable Stats Yes
Relates Posts Yes
Inline Comments Yes
Mobile Friendly Yes
Images in Partial Feeds Yes
Customer Support Yes

8. Email Capabilities
FeedBlitz FeedBurner
RSS to Email Multiple Schedules Daily
Non-Blog Mailings Yes
Tag filtering Yes
Social Sharing Yes Limited
Email Metrics Yes
Autoresponders Yes
Subscriber Reports Yes
Unsubscribe Surveys Yes
Custom Lading Pages Yes
Powerful Branding Yes
Many lists from one feed Yes
Custom Fields Yes
Personalization Yes
Subscriber Import Yes
Customer Support Yes
Add your own Sponsors Yes
Shopping Cart Integration Yes
List Automation Triggers Yes
Handles Embedded Video Yes

9. How to Switch
• FeedBurner has BOTH
email and RSS services
– You need a replacement
which does both
• Free e-Book on migrating
– 30+ pages
– Screenshots
– Step by step
http://www.feedblitz.com/the-feedburner-migration-guide/

10. FeedBurner Q&A
Questions?

11. FeedBlitz – The Basics
• Multi-Level Dashboards
– Account
• Sites
– Feeds, Lists and Social Media

12. Account Dashboard

13. Sites Dashboard

14. Site Dashboard

15. Managing Site ElemenTS - Feed

16. Managing Site Elements - Lists

17. RSS Tips and Tricks
• Tag filters
– Include with /tag/
– Exclude with /not/
• feeds.feedblitz.com/feedblitz
• feeds.feedblitz.com/feedblitz/tag/features
• feeds.feedblitz.com/feedblitz/not/feedburner

18. RSS Metrics
• Circulation: Max Number of Eyeballs
– Subscribers in Readers
– Visitors via the Web
– (email equivalent: List Size)
• Reach: Unique Number of Actual Eyeballs
– Tracked by opens
– Clicks to title AND internal links
– (email equivalent: Open Rate)

19. RSS Feed Main Page

20. Report DEtail

21. Basic List Management
• List Settings
• Sending A Mailing
• Promoting Your List
• Design
• Metrics

22. EmaiL List Dashboard

23. Subscriber Management
• Viewing Subscribers
• Random Drawing
• Transferring Between Lists
• The Subscriber Portal
• Import

24. Multiple Lists
• For Different Schedules
• For Different Content
• Do you have a “newsletter” separate from your
blog subscribers?
– Replace the content with a weekly wrap up post on
our blog
– SEO benefits
– Tie to Weekly RSS mailing
– Tie to “Newsletter” tag

25. Making Money
• The Ad Program
• The Affiliate Program

26. List Management Automation
• Triggers
– Take action when an event occurs
• Parsers
– Process email notifications from 3rd party
systems
– E.g. shopping carts, PayPal, e-Junkie

27. Thank You!
Questions? Comments?
• Talk to me!
– phil@feedblitz.com
– @phollows
• Resources
– Check out: http://ListBuildingForBloggers.com
– Subscribe: http://feedblitz.com/f?Sub=84
– Start a Trial: https://FeedBlitz.com/f?NewAccount