Taking place on April 20-22, 2016 in Shanghai, FBIF2016, as the most influential conference in Asia-pacific in F&B industry, is dedicate to assisting the industry decision makers to foresee the future trends, promote positive development, and ultimately benefit all human beings by sharing valuable showcases and technology. Compared with FBIF2015, FBIF2016 has been improved from 3 perspectives. Firstly, FBIF2016 will have 2 more sub-forums (Manufacturing innovation and Packaging innovation) along with Product and Marketing. For the food manufacturers, every successful practice results from holistic and strategic decisions. Consequently, the layout of the upgraded agenda shall benefit F&B players with systematical learning and cross-departmental collaboration and innovation. Secondly, it goes to the topics which will be more in depth and pertinent. Meanwhile, innovation will continuously be highlighted. In the product session, it will be divided into different modules to discuss Sweets & Savory Snacks, Beverage, and Dairy & Infant Food combined with global successful business cases; in the marketing session, it will delve into M-Marketing, Cross Screen Tracing, AI And Wearable Devices besides Content Marketing; typical topics shall be covered in Production session, such as IOT, 3D Printing, Robotics and Automation, Intelligent Manufacturing; for packaging session, it will be focused on Packaging Materials, Smart packaging and innovative design. Last but not least, time for social networking will be extended to help guests make more new friends and interact more with each other.

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Food & Beverage Innovation Forum 2016·To Lead Global Trends
Plenary Session
April 20th, 2016
0730 Registration
0850 Address from Chairman
0900 Keynote Speech Opportunities and Challenges of Food Production in Industrial Age 4.0
0930 Chief Talk Careful Thinking in a Changeful Age
How far are food production enterprises away from the Age 4.0?
The impacts of consumer confidence crisis caused by frequent food safety incidents are significant and far-reaching. How should food enterprises stick to the bottom line in the era of intensified competition?
How to reconcile the conflict between the consumption-encouraging policy in developed regions and food crisis in underdeveloped regions？Will the bio-fuel in the name of sustainable development intensify the
conflict?
―Ideality‖ and ―reality‖ in the intelligent packaging
1030 Coffee Break
1100 Keynote Speech Global R&D Innovation Trends in Food and Beverage
1130 Chief Talk
With global concern on health heightening, what challenges will R&D of food enterprises face in the future?
For multinational food industry giants, why is there a difference between the domestic and international use of artificial ingredients?
Is there any advice on transforming ―ideas‖ into ―products‖ via cross-sectorial efficient cooperation?
1230 Luncheon
Marketing innovation and revolution have been under the spotlight in the digital age, such as blooming new technologies and platforms, new advertising and marketing models, increasingly
popular big data applications and consumer contact management, etc. However, for CEOs and CMOs, it is more important to have a full insight into the trends of the business environment. This
insight is to transcend the single perspective of techniques and methods, to clearly figure out the company's new marketing strategies as well as preparations of stronger competence.
1400 Keynote Speech How Can We Succeed in Marketing in a Value-driven Marketing Era
1430 Sponsorship Opportunities (Reserved for Tencent)
1510 Chief Talk New Business Environment and New Marketing Strategies
How to make the change and put it into practice when companies reconsider and rearrange related marketing strategies?
How do CMOs cooperate effectively with CIOs to jointly implement the new strategies?
How should a brand arrange its own portfolio advertisement strategy when the media environment, customer purchase path and marketing contacts have already changed?
In terms of contents, should we follow or lead the trend?
1800
Welcome Dinner

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FBIF2016·Product Innovation
Morning, 21st, April
0830 Welcome Address by Session Chairman
Sweets & Savory Snacks Session
0840 Keynote Speech
Status of the Snacks Industry 2016. The Future of Savory Snacks: Health,
Innovation and Convenience
Health and wellness information customers hold is the new cost of entry into the candy and snack
industry. Find out how retailers are responding to this new challenge.
0915 The Future Chocolate Factory - How to Cope with the Demand for More
Variety and Higher Quality Products
Innovation Showcase
0940 Minion Tic Tac: Yummy with More Fun
Minion Tic Tac won the Most Innovative New Product Award at the Sweets & Snacks Expo 2015
1005 Vintage Confections: Win the Markets through Innovation
The most common food with most innovative design
1030 Coffee Break
1100 Beef Jerky: the Next Ten Billion Dollars Market?
1130 Traditional Foods, Fashionable Ways: How to Make Local Snacks Match
the Big Trends
1205 Luncheon
FBIF2016·Product Innovation
Afternoon, 21st, April
Beverage Session
1400 Keynote Speech
Beverage Innovation: What’s Hot, What’s Not, What’s Next?
What are the fastest-growing beverage categories and which consumer trends are successful
firms tapping into? ‗Real‘ sugar? Fermented beverages? Plant waters? Functional beverages? In
this presentation, we will discuss:
• Which beverage categories are growing?
• What do consumers want?
• How do retailers view the category?
1440 Sponsor Opportunity
Capturing New Opportunities through Natural Ingredients
1505 Vita Coco: An Innovation of Plant Protein Beverage
1535 Coffee Break
Innovation showcase
1605 Plant Water: A Revolutionary Beverage
In the movie The Lord of the Ring, the old Ent feed dwarfs magic water like myron with a delicate
taste to refresh the body rapidly. Now this comes true. A new organic beverage isolated from
maple or birch is popular in Canada and America.
• How is the Market performance of Plant water and why is it competitive?
• How difficult is it to launch & sustain a new beverage brand? What distinguishes the winners
from the losers?
1635 Gas Water: A Popular Alternative of Soft Drink
1800 Gala Dinner

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FBIF2016·Product Innovation
Morning, 22nd, April
Dairy & Infant Food Session
0830 Opening Remarks
0840 Keynote Speech Technical Trends in R&D of Highly Functional Milk
0920 Dairy Innovation and Added Value at Meiji
• Innovating and creating added value in the competitive Japanese market
• Examples of Meiji‘s innovative products as Sunatural taste milk, compressed infant formula,
probiotic yogurts and novel natural cheeses which suit the Japanese consumer (Meiji Smart
Cheese), new spreads
• Providing the customer with added value not available from similar products
1000 Coffee Break
Successful Business Showcase
1040 Growing Value-added Milks – The Premiumisation of Liquid Milk via Health
and Wellness Propositions
• Sharing the successful case example in Australia in growing customer satisfaction and
profitability
• Profiling a2 Milk and how to change consumer perception
• How niche brands can become mass market?
1120 The Rise of Sports Nutrition as a Strong Emerging Dairy Subcategory, and
What Producers Can Do to Capitalize on This Trend
• How processors can successfully leverage changes in lifestyles and occasions to stake their
claim in the rapidly growing area of dairy health drinks and products
• How dairy products traditionally reserved for sports nutrition is gradually moving more into the
‗on the go‘ and snacking categories
• Employing the right marketing strategies in order to correctly position dairy proteins and their
specific benefits to each demographic
1205 Luncheon
FBIF2016·Product Innovation
Afternoon, 22nd, April
Dairy & Infant Food Session
Keynote Speech
1400 Progress of Soy Formula with Hypo-allergenic Soy Protein
• Remove 90% of phytic acid and isoflavones from soy protein
• Special enzymatic hydrolysis reduces the allergenicity of soy protein
• Unpowered stirring resin separator system device achieves outstanding quality of new
innovative products
1440 An Innovative Process for Selective Removal of β-lactoglobulin from
Whey
How to reduce the allergenicity of infant formula is a key issue of dairy industry. β-lactoglobulin
is the major allergen, and 82% of milk allergies are caused by it. It‘s the most direct approach of
hypo-allergenic formula to reduce the amount of major allergens and change the properties of
allergens.
1510 Optimizing Oils and Fats for Infant Formula
1540 Coffee Break
1610 Rapid Microencapsulation of Probiotic Bacteria by Renneting and In-situ
aggregation during Spray Drying
1645 Progress of Functional Components like: Lactoferrin, CLA, Functional
Oligopeptide(polypeptide), Functional Oligosaccharide (polysaccharide)
1730 Closing Remarks

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FBIF2016·Manufacturing Innovation
Moving to Intelligence
Morning, 21st, April
Smart Manufacturing
0830 Welcome Address by Session Chairman
0840 Keynote Speech
The Vision of Smart Manufacturing
0915 Tech Innovations: The Impact of the Internet of Things, Robotics and
Automation on Food & Beverage Manufacturing
0950 An Open Source Approach to Combining IOT with Real-time Machine
Control
Several Ethernet-based technologies have been developed to handle real-time control for motion
and distributed I/O. This talk will address the requirements for such networks from a motion
perspective. We will show how an open source approach to communications can address the
real-time requirements as well as provide machine connectivity within a factory safely, and
effectively. One unified technology can provide operator safety, machine reliability and performance
as well as world-wide connectivity.
1030 Coffee Break
1100 Industrial Human-Robot Collaboration
Industrial human-robot collaboration is one of the newest trends in the robotics industry. Done
correctly, this practice has proven viable and very successful. Whenever robots and humans share a
common workspace, safety is vital. This seminar will familiarize attendees with the latest robotic
safeguarding and application in food & beverage manufacturing.
1140 3D Printing’s Application in Food Manufacturing
· What role will 3D printing play as we move forward?
· How to improve 3D printing efficacy? What‘s the difficult?
1210 Luncheon
FBIF2016·Manufacturing Innovation
Moving to Intelligence
Afternoon, 21st, April
Supply Chain Management
1400 Keynote Speech
Supply Chain Excellence in the Digital Age: Merging the “Science” of
Supply Chain Technology with the “Art” of Process and People Leadership
1440 How Food Enterprises Construct SCV Management System via Modern
Technologies
Food enterprises can visualize the management of order, warehouse and transportation by utilizing
advanced IT system, so as to reduce supply chain management risks and improve its efficiency.
1520 Customer-Driven Supply Chain Operation and insights into Customer
Demands Based on Data Analysis
1550 Coffee Break
1620 Unilever: Leveraging Cost-to-Serve Analysis for Improved Supply Chain
Performance
It‘s an advantage of Unilever‘s supply chain to optimize its distribution network and make win-win
business decisions from cost-to serve analysis. Unilever is creating a successful mode for its
internal supply chain department, wide customer network, suppliers and partners through a series of
supplier optimization projects.
1650 Panel Discussion
Supplier Relationships and Collaboration
· Improve your supply chain performance via vertical merger or strengthened supplier management
· Close collaboration with upper and lower tier suppliers is crucial to ensure complete visibility
across the supply chain
· How can relationships be improved to benefit both the retailers and the suppliers?
· How to manage your supply chain on CSR and collaborate with your suppliers to improve their
performance
1800 Gala Dinner

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FBIF2016·Manufacturing Innovation
Moving to Intelligence
Morning, 22nd, April
Lean & Operational Excellence
0830 Welcome Address by Session Chairman
0840 Designing Your Processes Right at the First Beginning
0910 How to Implement Corporate Lean Programs: Evidence from Research
· Reports the results from research published in the MIT Sloan Management Review (Summer
2014) and the Journal of Operations Management (March 2015)
· Based on five years research and 44 factory visits in the global Volvo Group
· Learn about the pattern of performance improvement that can be expected from implementing
corporate lean programs in global factory networks
· Learn how to succeed with the implementation of a lean program through its different maturity
stages
0955 Identify Key Drivers and Simple Measures Dramatically Improve Your
Pursuit of Manufacturing Excellence
1030 Coffee Break
1100 How to Balance Lean Manufacturing with Flexibility to Improve Efficiency
and Cut Costs While Promoting Success Rate of New Product Innovation
1140 Business Showcase
Reducing Cost While Maintaining Operational Excellence at all Sites
· Saving on capital spending whilst improving process efficiency and productivity globally
· Adopting a holistic approach to investing in existing facility enhancements
· Combating rising costs of manufacturing with COG reduction
· Building COG reduction into the development of the 'facility of the future'
· Incorporating existing lean and green initiatives into your cost reduction strategy
1210 Luncheon
FBIF2016·Manufacturing Innovation
Moving to Intelligence
Afternoon, 22nd, April
Safety, Quality & Risk Management
1400 Keynote Speech
Creating Consistent Standards of Excellence
Consistent plant safety, food safety and quality standards can be achieved by setting goals for
manufacturing excellence in all plant locations. Learn how to integrate system-wide performance
standards by employing best practices and harnessing the use of metrics throughout your supply
chain operations
1435 Mergers and Acquisitions: Outlining the Key Issues You Must Tackle to
Protect Food Safety and Quality During the Integration Process
· What should you expect if your company is being purchased or is purchasing another
organization?
· Evaluating the most important questions to ask before you begin the integration process
· Examining the hurdles you must overcome to preserve good safety and quality practices
1515 Coffee Break
1545 Which Hazards do I Need to Control? – How to Strengthen Your HACCP by
Improving Your Understanding of Severity, Likelihood, Risks, Significance
and Validation
1620 Use of Next Generation Sequencing to Track Foodborne Pathogens
1700 Closing Remarks

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FBIF2016·Marketing Innovation
Morning, 21st, April
Mobile Technology，Change the Future
China has more than 600 million mobile internet users and 45% of Chinese people use smart phones. This
figure is still climbing. Yet a survey shows that brand advertising budgets failed to catch up with the shift of
customer‘s focus. The profits of mobile ads that reach targeted customers are exclusively gained by
E-business advertisers and mobile app advertisers. However, all will change from now on.
0840 Keynote Speech
Explore Marketing Essence in the Era of Mobile Internet
• What‘ s the nature of marketing in the era of mobile internet?
• Which is more important to a CMO, KPI or brand connotation?
• What‘s the real meaning and right methods to interact with users on the internet and mobile
internet?
0920 A Deep Insight into Increasingly Complex Mobile Consumers
0950 Starbucks: Have a Cup of Coffee via Mobile Technology
Rebuild consumption scenarios in mobile internet era: eg. mobile orders and payments, interaction
with customers
Combine an enterprise‘s mobile ordering system with its entire IT module
1030 Coffee Break
1100 Cross-screen Tracking: Make Your Ads Specifically Targeted
Over the past few years, advertisers have been studying how to send their ads to the same
consumer‘s phone, tablet and PC repeatedly. Thanks to a growingly accurate probability matching,
advertising companies are able to target an ad to the same user with specific interests.
1140 Facebook：How to Advertise More Accurately Based on Consumer
Behavior Data
1200 How Unilever Drives Marketing Decisions Employing Data
1230 Luncheon
FBIF2016·Marketing Innovation
Afternoon, 21st, April
Science & Technology • Marketing: AI VS Wearable Devices
1400 Keynote Speech
How do AI Devices Subvert Advertising and Marketing?
1440 Affordable Artificial Intelligence will Guide Marketing Reform
Every CMO is thinking about how to make marketing push meet the consumers‘ varying needs
and how to make their marketing more accurate and proper. Consumption in the era of mobile
internet pays more attention to accurate depiction of consumer‘s portrait, which is not finished at
one time or unchangeable. At present, most marketing efforts are focused on generalization and
location of long term attributes, but ignore scenario attributes. Smart advertisement platforms
can give a more stereoscopic portrait of customers, thus it is creating a new form of positioning
experience for customers in the marketing area.
1510 Coffee Break
Wearable devices can provide unique and valuable data for marketing opportunities.
Analysis of the data provides customers’ specific information. With such information,
advertisers and marketers are able to push ads to their customers more effectively. A big
difference between present advertising and wearable devices is that the latter one is more
accurate and difficult to observe. This holds a great significance to mobile marketing.
1540 When Advertisements Encounter Wearable Devices
1610 Mind Reading of Ads: Consumer Analysis done on Finger Tips
1650 Panel Discussion: Contradiction between Data Commercialization and
Consumers’ Privacy
Wearable devices release vast data via the internet. All the following, no matter it is corporate
marketing to users or users‘ identity or consumption habits, can be turned into various data
which can be stored, handled, dug deep and integrated to use. A large number of commercial,
social or even political benefits are hiding from the data. Thus the industry has one concern:
data security maybe will become the next bottleneck of the wearable devices development. Let‘s
see what solutions we can find to solve this problem.
1800 Gala Dinner

7. Speaking Opportunity: isabella.hsu@simbaevents.cn Register to Attend: mote.chan@simbaevents.cn
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FBIF2016·Marketing Innovation
Morning, 22nd, April
Content Marketing：Creation & Assessment
When it comes to content, producers need to think like a publisher. They have to consider what
good stories you can tell, how the stories bring positive impacts, instead of the idea that content
marketing begins with consumers. This is the only way your story will strike a chord with the
consumers.
0835 Keynote Speech
Publish Or Perish: An Analysis of Marketing Content Creation,
Optimization , and Distribution Models
This presentation will offer marketing best practices based on Forbes Insights‘ evaluations of the
content creation processes of over 250 global marketers, as well offer an overview of the emerging
ecosystem of leading solutions that can systematize the process of creating, optimizing,
distributing and tracking content effectiveness, including: digital marketing, digital media, sales
enablement, and content optimization platforms to help marketers take control of the content
problem.
0920 Journey: How Coca-Cola Connects Storytelling in Real Time
1000 Dove: How to Tell an Emotional Story in the Age of 3.0?
1030 Coffee Break
1100 A Deep Look at Mobile Attribution: How to Delineate Mobile Performance
and Make the Case for Mobile Investment
1130 How to Convince Your Boss to Invest in Content Marketing
How do you find out which content marketing approaches are working best for you
Which are you potentially missing out on?
How do you calculate ROI from content marketing?
1200 Luncheon
FBIF2016·Marketing Innovation
Afternoon, 22nd, April
Market Different
1400 Keynote Speech
Its flavor is up to you: Even Oreo is 3D Printed
1435 New Money Back Guarantee, Heineken Beer’s Creativeness
Are you accustomed to endorsers giving their firm and solemn promises? However, Heineken
Light releases its new advertisement in an unusual way. It goes like this. In first half of its ad, an
endorser ―with a guilty conscience‖ claims in a classical tone for money-back guarantee.
Suddenly, there is a sharp turn in his speaking manner, ‗Not me, I... Someone will give you your
money… someone at Heineken, I‘m guessing.‘‘ says the endorser. In real life, such a behavior
will have an adverse effect. However, in an advertisement, this scenario will impress the
audience.
1510 Taishan Original: Customization Drives the Fan Economy
In the second half of 2014, with the help of internet thinking, Taishan original built an community
concept of ‗Jianghu‘ and gained a lot of loyal fans—‗Jiangsi‘. On May 20 and June 20, 2015,
Taishan original launched two votes for new customized bottles and released its new
product----Taishan Original. This action is characterized by new forms, strong interaction and
wide coverage. Taishan Beer substantially cuts its cost on traditional advertisement and pays
much attention instead to social media and various activities based on them. It keeps digging
into the internal cultural value of Taishan original to make the brand more unique.
More Creative Marketing Cases ……
1700 Closing Remarks

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FBIF2016·InnoPack
More Sustainable, More Intelligent
Morning, 21st, April
0830 Welcome Address by Session Chairman
0840 Future of Packaging: 2014-2024 Thought Leader Survey Results and
Insights
• Influences on the current packaging landscape and the top packaging drivers
• The current packaging challenges and opportunities.
• Thought leaders survey insights and strategic foresight
Materials Innovation: Source of Sustainability
0920 Keynote Speech
Overcoming the Challenges of Switching to Bio-Based Packaging Materials
• Enhancing packaging life-cycle and controlling costs from production to shelf
• Understanding the environmental impact of bio-based materials: biodegradability and
composability
• Evaluating main barriers to adoption: cost, performance and availability
• Assessing consumers‘ expectations and their impact in the growing use of bio-based packaging
materials
0955 Thermo-Mechanical, Barrier and Antimicrobial Properties of
Polylactide-Based Nanopackaging
1030 Coffee Break
1120 Sponsor Package Reserved for Materials Company
The Revolution in Biobased and Biodegradable Plastics
1150 Business Showcase Tetra Pak: Fully Renewable Carton in F&B Packaging
1220 Luncheon
FBIF2016·InnoPack
More Sustainable, More Intelligent
Afternoon, 21st, April
Tech-Innovation for Intelligent Future
1400 Applying Tech Enabled Smart-Label Solutions to Track Valuable Product
Information Through the Supply Chain
1430 Innovation in Active Food Packaging: Supercritical Impregnation of
Active Components
1500 3D Printing in Packaging
1530 Coffee Break
1600 Digital Printing: Attracting Consumers through Greater Personalization in
Packaging
1630 Transforming Your Packaging Performance Through Robotics and
Automation
• From science fiction to real action: exploring the staggering growth of robotics use in
automated packaging lines
• Discovering the new role of robots as an integral and integrated part of packaging operations
• Evaluating the benefits of robotics in packaging automation – cost reduction, increased speed,
efficiency and overall equipment effectiveness
• Predictions and challenges for the use of robotics in packaging lines
1710 Improving TCO with XTS and PC Based Automation in Packaging
Applications
PC based control is the lever for reduction of the real total cost of ownership. Extended
transportation system (XTS) offers a high grade of flexibility in various fields of packaging
applications.
1800 Gala Dinner

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FBIF2016·InnoPack
More Sustainable, More Intelligent
Morning, 22nd, April
Better Design for Better Life
0830 Welcome Address by Session Chairman
0835 Keynote Presentation
(Reserved for Sponsors)
0915 Cases Study Diamond & Gold Winners of Pentawards 2015
If memory doesn‘t fail us, William Paul‘s ―Freda‖, the happy hen in 2015 was impressive. In 2016,
we again invite 2 to 3 winners of Pentawards 2015 to share their excellent cases on packaging
design.
1020 Coffee Break
Business Showcase
1050 McDonald’s Zig-zag Bag: Turn into a Tray in a Sec
1115 Scoff-ee Cup: Welcome to Bite Me
Team Work Impromptu Design
1140 Colleagues from Simba surprisingly find that there are large amounts of unreasonable food
packaging in our life, some of which have remained unchanged for decades. Innovation comes from
the real care for our clients. Taking every detail of clients‘ experience into account, anyone can
create original and convenient products.
(In this session, we will present some examples with impersonal design. Attendees will be divided
into different groups and led by designers to re-design the samples‘ package to make them more
portable or user-friendly. )
1220 Luncheon
FBIF2016·InnoPack
More Sustainable, More Intelligent
Afternoon, 22nd, April
Brand Building and Packaging
1400 Keynote Speech
Packaging Innovation: How to Commercialize the Next Big Thing
• How to cost-effectively develop and promote a product to fit consumers‘ need they may not
know they need yet?
• The risks of staying stagnant with your current design or package
• What are the next stages in Open Innovation?
1445 Brand Expansion through Package Design and Efficient Testing
• Utilizing consumer insight and trends to cost-effectively break into a new market or transition
product packaging
• How to make the leap from concept to product launch in one year
• Strategies to grow and build your new or current market-steady brand
1515 Coffee Break
1545 Cross Department Thinking and Cooperation
Designers are now part of the upstream innovation process formally occupied solely by
marketing and R&D. The former ―package decorators‖ are now being leveraged for their
creativity, visualization skills and divergent out-of-the-box thinking to fill the pipeline with ideas.
1620 Case Study
In this session, we will choose a successful business case to share how packaging affects
marketing and consumers‘ attraction based on powerful consumer insights.
1700 Closing Remarks