Slides from Twitter presentation and workshop in Wolverhampton

1. https://plus.google.com/+PhilipOakley
http://uk.linkedin.com/in/philoakley
Twitter @philoakley
Thursday, 12 June 2014

2. Twitter
Carillion
Thursday, 12 June 2014

3. Learning Objectives
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4. Learning Objectives
• MaximisingYour Twitter Profile
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5. Learning Objectives
• MaximisingYour Twitter Profile
• The Twitter Basics
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6. Learning Objectives
• MaximisingYour Twitter Profile
• The Twitter Basics
• Find and be Found
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7. Learning Objectives
• MaximisingYour Twitter Profile
• The Twitter Basics
• Find and be Found
• Content and Conversation/The Twitter Mix
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8. Learning Objectives
• MaximisingYour Twitter Profile
• The Twitter Basics
• Find and be Found
• Content and Conversation/The Twitter Mix
• Advertising on Twitter
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11. Thursday, 12 June 2014

12. Thursday, 12 June 2014

13. Thursday, 12 June 2014

14. What is a Twitter Bio for?
1. Get Followers
2. Get Followers/People to take an action
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22. Thursday, 12 June 2014

23. Updates from Carillion plc- a leading
integrated support services company w/
extensive construction capabilities.
@Carillionjobs for careers. RT’s ≠
endorsement.
carillionplc.com
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37. Twitter Bio Tips
• Say who/how you help
• Include Product and service keywords
• Include Links (Web,Twitter @, #,Tel No)
• Have a call to action?
• Say what you tweet about?
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38. Thursday, 12 June 2014

39. Worksheet 1
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40. Basics
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41. Basics
• 160 Characters
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42. Basics
• 160 Characters
• Quality of the photo matters
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43. Basics
• 160 Characters
• Quality of the photo matters
• Number of followers less so
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44. Basics
• 160 Characters
• Quality of the photo matters
• Number of followers less so
• Focus on attracting qualified leads not
numbers
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45. Basics
• 160 Characters
• Quality of the photo matters
• Number of followers less so
• Focus on attracting qualified leads not
numbers
• Response time is key
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46. Who to Follow
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47. Who to Follow
• Follow your customers (and make a list)
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48. Who to Follow
• Follow your customers (and make a list)
• Follow your suppliers
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49. Who to Follow
• Follow your customers (and make a list)
• Follow your suppliers
• Follow your competition (or make a list)
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50. Who to Follow
• Follow your customers (and make a list)
• Follow your suppliers
• Follow your competition (or make a list)
• Follow who follows your competition
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51. Who to Follow
• Follow your customers (and make a list)
• Follow your suppliers
• Follow your competition (or make a list)
• Follow who follows your competition
• Follow Press,Trade, Local and PR contacts
Thursday, 12 June 2014

52. Who to Follow
• Follow your customers (and make a list)
• Follow your suppliers
• Follow your competition (or make a list)
• Follow who follows your competition
• Follow Press,Trade, Local and PR contacts
• Follow “Thought Leaders” in your fields
Thursday, 12 June 2014

53. Follow Prospects on
Twitter
Search and Engage
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54. Ways to find
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55. Ways to find
• Search conversations
• Search Biographies
• Find Twitter Lists
• Search Hash tags
• Find followers of relevant accounts
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56. Thursday, 12 June 2014

57. Find
• Twitter Search
• Advanced Twitter Search
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62. Twitter Lists
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63. Twitter Lists
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69. Other Sites to Search
Twitter
• Twellow
• Social Mention
• Followerwonk
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72. Worksheet 2
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73. #Hashtags
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74. #BforBHour
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75. #StaffordshireHour
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76. #WolverhamptonHour
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77. #ShropshireHour
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78. #WestMidsHour
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79. #AgriChatUK
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80. #MarketingHour
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81. #SPEEDWMHour
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82. #BforBHour
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88. Event Hashtags
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91. Easy ways to engage
prospects
• Say thanks for the follow
• Ask a question (Do you use product or
service)
• Retweet Prospects interesting tweets
• Add them to a list
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92. Response Time
Respond to all questions and comments
within 24 hours
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93. Worksheet 3
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94. The Twitter Mix
Share/Link to interesting
and engaging content
Self Promotion
Conversation/
Questions/Answers
Retweet Others
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95. Advertising
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97. Actions/Answers
• What is your best Twitter Bio?
• How will you target your prospects?
• What Hash tags can you use?
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98. Engage
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102. #FavOatcake
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105. OatcakeVideo
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106. Thursday, 12 June 2014

107. I Love Uni Of Wolves
What's the best thing
about the University of
Wolverhampton pls tweet
answer + retweet question
with #ILoveUoW hashtag
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108. Thursday, 12 June 2014

109. 3. Find Evangalists
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110. 3. Find Evangalists
• Find fanboys/cheerleaders
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111. 3. Find Evangalists
• Find fanboys/cheerleaders
• Product/Service Champions
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112. 3. Find Evangalists
• Find fanboys/cheerleaders
• Product/Service Champions
• Bloggers and Reviewers
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113. 3. Find Evangalists
• Find fanboys/cheerleaders
• Product/Service Champions
• Bloggers and Reviewers
• Experts in their fields
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114. 3. Find Evangalists
• Find fanboys/cheerleaders
• Product/Service Champions
• Bloggers and Reviewers
• Experts in their fields
• Offer rewards ?
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115. 4. Create a Community
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116. #BforB
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125. Support
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143. 10. Have Fun (with
engagement)
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145. www.philipoakley.org/SPEEDWM
Thursday, 12 June 2014

146. https://plus.google.com/+PhilipOakley
http://uk.linkedin.com/in/philoakley
Twitter @philoakley
Thursday, 12 June 2014