4. Introduction to Social Media
• How Social Media can help creative businesses.
• Do’s and don’ts of Social Media
• Site by site basics (Twitter, LinkedIn and Facebook)
• Tips on using Social Media
• How to build your company brand using differing platforms
• Create new customers
• Legalities in the use of Social Media
5. Social Networking Definition
Social networking is the practice
of expanding the number of one's
business and/or social contacts by
making connections through
individuals.
6. What is Social Media?
media for social interaction, using
highly accessible and scalable
publishing techniques.
http://en.wikipedia.org/wiki/Social_media
7. 2013 social media marketing
industry report
Generating more business exposure
Increased traffic
Improved search rankings
Generated Leads
http://www.socialmediaexaminer.com/report/
89%
78%
62%
64%
8. 2013 social media marketing
industry report
Generating more business exposure
Increased traffic
Improved search rankings
Generated Leads
http://www.socialmediaexaminer.com/report/
89%
78%
62%
64%
26. Possible Goals
Present your portfolio
Get recommendations and reviews
Network where your potential clients are
Find and be found in a niche
Find and be found local
Get Feedback
Market Research or get feedback
Be mobile friendly
95. Twitter
140 character tweets
Like text broadcast to the world
Include references to other users (@conversations)
Can do private messages (D philoakley)
Hash tags can be used to group conversations
96.
97.
98.
99.
100. Facebook Basics
Massive Social Network
Great for personal sharing, connecting and interaction
Business Pages free but can be hard to ger engaement
Massive advertsing platform
Groups for discussion
Can use personal profile for networking
102. 7 tips for
Invest in your profile
Recommend People
Ask for Recommendations
Join Groups (Peers and Prospects)
Ask and Answer questions
Don't link for the sake of it
Link to me - www.linkedin.com/in/philoakley
103.
104. 7 tips for
Use a Twitter Client (Hootsuite)
Use Twitter Search/Google Realtime search
Follow People
Engage (otherwise don't bother)
Publicise but mix with other content
Link to your blog/site
Think of ways to use (internal/mobile/text)
105. 7 tips for
Consider adding friends for Business
Use Business Pages
Link Content (Twitter, Youtube, Blog posts)
Join or create a Group
Post engaging content/ask questions/engage
Facebook applications - Slideshare
Advertise on Facebook
107. Do's
- Take regular and consistent photo's
- Use Hashtags
- Follow people
- Engage/comment on other photos/reply to yours
- Like other peoples photos
- Tag people in shots
- Take the best (most interesting picture you can)
- Look at other camera Apps to take photos
- Share to other social networks to get more follows
108. Don't
- Over post (one a day is fine)
- Underpost
- Not engage
- Like every photo
- Only share to other networks where appropriate
111. Do's
- Create Multiple Boards
- Use interesting Board names and good covers
- Post interesting and relevant images/links
- Add Pinterest buttons to you website
- Always link your pins to original source
- Comment on other peoples pins
- Use questions on comments to increase engagement
112.
113. Don't
- Don't Post lots at once spread out
- Don't post randon things
- Don't pin just your own stuff
- Don't stop pinning
- Don't post to links that will not last a while
114. How to build your company brand using
differing platforms?
Pick your platforms, based on:
Your products and services
Your prospects preferences
Your style of business
Your style of commuication/interaction
115. New Customers
Go where your prospects are
Go where your prospects want you to be
Find and be Found
Create Content and Conversation
Engage
117. Get new sales
Follow up
and contact
Ecommerce –
Sales
Attract to
Location/Venue/
Event
Add to CRM
Email List
118. Legal Issues (Disclaimer*)
- All businesses should have a social media policy
- Staff Behaviour and Guidelines
- Consider Professional bodies and sector legal issues
- All normal laws apply e.g. data protection
- Policys should empower as well as restrict
- Consider the cost of not doing as well as doing?
- Consider all social media as Public Domain.
- Professional/Private is blurred.
- Read T&C's especially when they change
119. LEGAL DISCLAIMER
*This does not
constitute legal advice
and you should seek
qualified legal advice
where appropriate