Right Experience, Right People - ConveyUX 2014
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Right Experience, Right People - ConveyUX 2014
- 3. What We Think Of
- 4. What Real People Think Of
- 19. Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment. CI Lewis
- 20. QUALIA
- 21. COLORS
- 22. TASTES
- 23. PAIN
- 30. QUALIA?
- 31. QUALIA!
- 32. luck newness skill confidence distraction uncertainty insecurity interference mood environment inability ignorance motivation misunderstanding time apathy previous experience engagement distaste clarity of choice priority / urgencyQUALIA!
- 33. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
- 35. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
- 36. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
- 37. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concernapathy difficult environment clear understanding negative experience engagementdetachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
- 38. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concernapathy difficult environment clear understanding negative experience engagementdetachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
- 39. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
- 41. Capability What do you need to be good at? How good?
- 43. Visual Design User Research Interaction Design Motion Design Usability Research Information Architecture
- 44. sthetics: type, color, line, shape, sound asset creation Motion principle/guideline creation, compliance, validation global design branding branding mpliance creative direction brand strategy for visual identityframeworks for visual design language brand/product positioning layout & mposition information architecture content de interaction design NUI and multimodal navigation and command universal designmu annel design cross-product design conceptual design & modeling Persona development exploration of design options question definitionidentify relevant tcomes and necessary data methodology selection and tradeoffs emergent methods method development data analysis report writing communication and catalyst for action data synthesis latent need identification insight triangulation storytelling sketching prototyping techniques modeling Iteration generation and refinement creative production problem-solving use and cre am processes and methodologies measurement and metrics competitive differentiation process contribution and improvement tool contribution an provement integration with team processes and tools continuous iterative improvement insight generation product design service design effective meetings stakeholder selection and management managing interpersonal style differencesworking across organizational boundaries transparency communication strategy team dynamics role model coaching succession planning pride in work personal accountability abstraction from personal experience engineering system mechanismsidentify issues resolve, escalate, or find owners for issues describe discoveries om behavior or observation identify latent needs and new product/service priorities integrate expected new usage patterns address experience and behavioral ributes address attitude and emotional attributes describe opportunities relative to competition / trends identify opportunities relative to competition nds create action plan relative to immediate needs create action plan consistent with future needs contribute to product strategy contribute to cross-product oss-org strategy employ divergent thinking to influence engineering peers apply work across engineering lifecycle contribute to go-to-market campaig d messaging develop formative, generative, naturalistic research propose and create consensus for needed human and product centered approach def ccess criteria and needed deliverables against multiple research objectives innovate new research approaches formulate systematic multi-stage approach adapt research program to respond to organizational need reduce data to form actionable outcomes enable problem identification apply data ea finding, problem finding, and problem definition synthesize data for idea finding, problem finding, and problem definition create compelling data summaries deliver compelling research artifacts create compelling communication via emotional connection to user and context convey real user stories create com derstanding of usage, reaction, feedback, or needs predict usage and customer reaction contribute real customer stories, insights, and data for go to market orts inspire new thinking by leveraging expressed needs inspire new thinking by leveraging latent needs propose and guide solutions throughout cycle app propriate business domain knowledgedefine measurable conditions for success create measurable conditions for success build consensus for success finitions align success definitions to goals or org definitions create alignment of success definitions to goals or org definitionsintegrate success definitions o design research process create integration of success definitions into design research process leverage insight on needs to inspire new thinking and proaches create insight on needs to inspire new thinking and approaches propose and guide solutions align solutions within or across product areas / scena create alignment of solutions across product areas / scenarios discover and understand root causes to experience issues iterate analyses and erpretation of data to discover superior solutions create and direct analyses and interpretation of data to discover superior solutions tune designs based ntinuous iteration tune research approaches to address changing needs provide data and research artifacts that validate success outcomes create and ect research processes to provide data and research artifacts that validate success outcomes Design for non-US markets Specific tool expertise (Visual Studio dobe, etc.) Full range of analog & digital prototyping business model and execution considerations Microsoft Design Principles Microsoft Design nguage Application Windows 8 and Windows Phone Competing OS expertise HTML/CSS/Javascript multidevice, responsive design native apps v. brow data visualization and interaction design sensors and other small devices problem discovery build, measure, learn (Lean Startup / Lean UX) facilitation
- 45. Skill Name Color, line, shape Latent need identification Brand integration Non-code prototyping
- 46. Skill Name Current Level Desired Level Priority Color, line, shape Latent need identification Brand integration Non-code prototyping
- 47. Skill Name Current Level (1 – 5) Desired Level (1 – 5) Priority (1 – 5) Gap Color, line, shape 3 5 5 10 Latent need identification 2 2 1 0 Brand integration 5 3 3 0 Non-code prototyping 1 4 5 15
- 48. Strategic Action Can I accomplish the right experience? In what areas do I need help? How important is it to get help? What kind of help?
Hinweis der Redaktion
- Dining out story
- Experience profile assessmentSemantic differential
- From the context, to fulfill the goals, what do we need to be capable of?
- Realized we needed to re-assess how ready we are for the future
- You come up with your own list
- Fill it out.
- Here’s what you want to capture: what you need to be able to do, how good are you, how good do you need to be, and how important the skill is
- How to think about applying findings