43 Campaigns
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Delivered to the Greenpeace Canada staff for a November 2005 campaign planning session.
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43 Campaigns
- 1. 43 campaigns Presented by Phillip Smith to Greenpeace Canada on October 14th, 2005
- 4. You
- 6. How can I make that inspirational?
- 7. Well... I could talk about some campaigns I’ve helped out with
- 9. B4B photo
- 10. B4B photo
- 14. Signs
- 15. Merchandise
- 16. Radio Ads
- 17. The beginning... •Officially launched January 2004 •Had an initial budget of $1000 •Two chapters
- 18. By November 2004 •A dynamic network of 100 on-the-ground chapters •An online community of 10,000+ activists •Over 250 major media mentions •Raised a campaign budget of $200,000 USD
- 19. Richard
- 20. Me
- 21. Online campaigning today
- 22. Online campaigning today
- 23. Online campaigning tomorrow
- 24. Tomorrow?
- 26. Castle image
- 27. I’ve often thought they could be more like a Bazaar...
- 28. Castle image
- 29. Broadcast
- 30. 1 to many
- 31. Top down
- 34. I’ve often thought they could be more like a Bazaar...
- 35. Narrowcast
- 36. Many-to-many
- 37. Bottom-up
- 38. Organic
- 40. Traditional online campaigning
- 42. But... the Web is still evolving!
- 45. Gmail
- 46. Gmaps
- 47. Gtalk
- 48. Flickr
- 49. Del.icio.us
- 51. Web 2.0
- 53. So... How does this impact online campaigning?
- 54. New tools
- 55. New communities
- 56. New activities
- 57. Radio to TV to Internet
- 58. + not vs.
- 59. What is this shift called?
- 60. Some folks call it
- 61. Mass networking
- 62. Network-centric advocacy
- 67. Kleercut.net + Flickr.com
- 70. Puts the user in the middle
- 71. Or... connects into the larger network
- 72. What does it look like?
- 73. Once upon a time...
- 77. 31 days + 12 months = 43 folders
- 78. 43folders.com
- 79. 43things.com
- 80. 43people.com
- 81. 43places.com
- 84. And to thousands of other people who want to Get Things Done, know each other, or visit new places.
- 87. Part of a network of tools, communities, and activities
- 89. Tools like...
- 90. Upcoming.org
- 91. Fundable.org
- 92. http://www.wordofblog .net/index.php
- 94. http://www.conversate. org/
- 96. Forward Track
- 97. Communities like
- 98. http://www.bbc.co.uk/d na/actionnetwork/
- 99. Tribe.net
- 100. MySpace.com
- 101. Friendster.com
- 104. Activities like
- 105. http://www.notapatheti c.com/
- 106. http://www.placeopedia .com/
- 107. http://www.yourhistory here.com/
- 109. What might an online campaign 2.0 look like?
- 110. That’s for you to decide
- 111. 43campaigns
- 112. 43 campaigns Presented by Phillip Smith to Greenpeace Canada on October 14th, 2005 Presentation style heavily influenced by Dick Hardt and Lawrence Lessig
- 113. Some recent campaigns that I like:
- 117. Numa Numa!