1. Karl Lagerfeld
“Vanity is the healthiest thing in life”

2. The History of Karl
• Birth date is unknown but in the 1930s.
“You will have to
wait for my
memoirs to be
published before
you find out my
true age “
•Known for original and sometimes puzzling statements.
•Transformed Chanel into a fashion powerhouse.

3. The History of Karl
• Emigrated at 14 to Paris
• Most celebrated designers of the
century
• At 17 Karl worked at Balmain
• Jean Patou, Krizia, Charles
Jourdan, Valentino
• 1967- Fendi and then Chloe

4. The History of Karl
•1983-moved to Chanel as chief designer
•Own- name label- “intellectual sexiness”
•Innovating to
reactivate style of
Coco Chanel
•He eats, breathes and sleeps fashion which
he portrays through his image
•1997- Vogue said “ unparalleled interpreter of
the mood of the moment”
• Reactivated image of Coco Chanel
•Bold statements determine success

5. Karl the Designer
Karl
Lagerfeld

6. Lagerfeld Collaborations
High Street
Designer
Home ware
Designer
Hotel Room
Designer
Costume
Designer
Coca-Cola Light
Designer

7. "I do what I want because I have
fun, you know. I don't want to be
the designer who designs one look
that you're known for, for the rest
of your life, and then he
disappears and he dies. I like the
continuity to play with fashion. I
have no problem, no reason. I do
Chanel, which is the French
version of me. And Fendi is my
Italian version.”

8. Karl Lagerfeld Artists ´acquire the power
to transform an everyday
object into a work of art´,
The Artist
Photographe
r
Film
Producer
Editor
Director

9. The Photographer
Through Karl's
photography we get a
glimpse of his wicked
sense of humour which
translates into his pictures
of men as objects and
over-sexual women. And
he has no problem poking
fun at Coco Chanel‟s
legend.

10. The Photographer
“I cannot see life without the vision of a photographer
anymore. I see the world and fashion through lens.”

11. Film
Producer

12. The Editor
The “Karl Lagerfeld Diet”
Criticized for some views in The Metro
"The thing at the moment is Adele. She is a little too fat, but
she has a beautiful face and a divine voice"

13. In his short video clip for Metro , Lagerfeld describes
himself as “from no generation” he is from every
generation
“The world according to Karl”

14. Director Fashion Shows
Lagerfeld expresses his artistic side ´Legitimation by
through the Channel fashion shows. art world
authorities´
Illustrates Lagerfeld ´s creativity as he
turns the catwalk into a theatre with
huge entertainment value

15. Chanel Haute-Couture S/S 2012

16. “Under the sea” at Grand
Palais
Glossy white
Sculptures
of coral

17. Karl- The Magician
Lagerfeld through his
many
accolades, lifestyle
choices and
astonishing work
ethic is a “human
brand” that embodies
that „magic‟ required
of a creative director.

18. Oh no he didn’t…
“Nobody wants to see curvy women…you‟ve got fat
mothers with their bag of chips sitting in front of the TV &
saying that thin models are ugly”

19. Oh no he didn’t…
“Sweat pants are a sign of defeat, you lost control of your
life so you bought sweat pants”

20. Oh no he didn’t…
“Yes, some people say to me you're too skinny, but never a
skinny person says that to me, only people who could
lose a few pounds say that.”