1. "More moonshots - please"
Action Jam, 30. April 2013
Philipp Schneider
Director Fitting Software Phonak
philipp.schneider@phonak.com
A closer look at our
process landscape

2. 1. What is a moonshotmoonshotmoonshotmoonshot idea?
2. What questions does our
process landscapeprocess landscapeprocess landscapeprocess landscape ask?
3. How does the processprocessprocessprocess
landscapelandscapelandscapelandscape work, does it
enableenableenableenable moonshotsmoonshotsmoonshotsmoonshots?
AgendaAgendaAgendaAgenda

3. What is a moonshot ideaideaideaidea?

4. It's an idea 10x bigger10x bigger10x bigger10x bigger than
anything else

5. An idea that can make you richrichrichrich ...
and famousfamousfamousfamous

6. An idea that comes with hugehugehugehuge ...

7. An idea that will enable you're
organization to fly to the moon.

8. Let's find out how our
process landscapeprocess landscapeprocess landscapeprocess landscape works and if
it supports moonshotsmoonshotsmoonshotsmoonshots

9. Ideas go through a series of
processesprocessesprocessesprocesses and gatesgatesgatesgates ...
each process asking different
questionsquestionsquestionsquestions, looking for answersanswersanswersanswers

10. Is the idea an investment into
a promising, future technologytechnologytechnologytechnology ...
or does it challenge and extend
what we know about our domaindomaindomaindomain?

11. Does the idea reflect a needneedneedneed or
an opportunityopportunityopportunityopportunity in the market and ...
is there datadatadatadata backing up the idea?

12. Will the idea improve our
manufacturingmanufacturingmanufacturingmanufacturing capability ...
possibly reduce costcostcostcost?

13. Can the idea be realized using
existing componentscomponentscomponentscomponents or skillsskillsskillsskills ...
or do we need to extend or create
a new platformplatformplatformplatform?

14. Does the idea fit into our productproductproductproduct
or serviceserviceserviceservice portfolio?
Can the idea be communicatedcommunicatedcommunicatedcommunicated?

15. How well does the
process landscapeprocess landscapeprocess landscapeprocess landscape
work and does it enable
moonshotsmoonshotsmoonshotsmoonshots?

16. It helps us to challenge ideas,
focusing on the best ones ...
balancingbalancingbalancingbalancing risk and benefit

17. The process landscape reminds us
to look at the overall lifecyclelifecyclelifecyclelifecycle of
products & services

18. It supports well our commitment
to continuously invest in the most
promisingpromisingpromisingpromising
technologiestechnologiestechnologiestechnologies

19. Creating the foundation for ...
that fuel our highly competitive
hearing solution portfolioportfolioportfolioportfolio
featuresfeaturesfeaturesfeatures

20. Do moonshotmoonshotmoonshotmoonshot ideas make it
through the process landscape?

21. Some do, but high risk ideas
better be ...
sexysexysexysexy
and
therefore easier to selltherefore easier to selltherefore easier to selltherefore easier to sell

22. If the idea questions the current ...
culture,culture,culture,culture,
organizationorganizationorganizationorganization
or
business modelbusiness modelbusiness modelbusiness model
it needs strong supporters!

23. Some moonshot ideas can
require big
changeschangeschangeschanges

24. We try to adapt to these changeschangeschangeschanges
either within the organization

25. Or create specializedspecializedspecializedspecialized
business units

26. The evolution of our organization
enables us to accommodate
moonshot ideas, to
successfully continue
our journey
to the moonmoonmoonmoon

27. Thank you for your attention!