AFP Congress Nov 2013 King Preview

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philipking4

Technologie Business

Big Donations on Small
Screens
How to Go Mobile Next Year
November 2013

Tuesday, November 12, 2013

1

For more information and for
the extended version of this
presentation contact:

Philip King,VP Mobile
Cornerstone
philip.king@cstonecanada.com
416 932 9555

Tuesday, November 12, 2013

2

Nomophobia

Tuesday, November 12, 2013

3

Smartphone Penetration
64%

% Smartphone Audience

62%

54%

UK

Canada

United States

Source: comScore
Tuesday, November 12, 2013

4

Different ways to go mobile

“Text HELP to 12345”

“Download our App”

“Google us”
“Click this email link”
Tuesday, November 12, 2013

5

Smartphone donations are
getting bigger

Tuesday, November 12, 2013

6

Source: comScore
Tuesday, November 12, 2013

9

n
io
t
a
r
t
s
lu
Il
Tuesday, November 12, 2013

10

Donation Funnel

Tuesday, November 12, 2013

11

Mobile Donation Funnel

Tuesday, November 12, 2013

12

Mobile Proﬁle

Tuesday, November 12, 2013

13

People read email on smartphones
Source: ReturnPath 2013
Tuesday, November 12, 2013

15

“Today we’re seeing 40 to 45% of our
emails being read on mobile devices”
--Gustavo Arruda, Head of Digital
WWF-Canada

Tuesday, November 12, 2013

16

Source: comScore 2013
Tuesday, November 12, 2013

17

Questions/Discussion

Philip King,VP Mobile
Cornerstone
philip.king@cstonecanada.com
416 932 9555

Tuesday, November 12, 2013

24

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AFP Congress Nov 2013 King Preview

1. Big Donations on Small Screens How to Go Mobile Next Year November 2013 Tuesday, November 12, 2013 1

2. For more information and for the extended version of this presentation contact: Philip King,VP Mobile Cornerstone philip.king@cstonecanada.com 416 932 9555 Tuesday, November 12, 2013 2

3. Nomophobia Tuesday, November 12, 2013 3

4. Smartphone Penetration 64% % Smartphone Audience 62% 54% UK Canada United States Source: comScore Tuesday, November 12, 2013 4

5. Different ways to go mobile “Text HELP to 12345” “Download our App” “Google us” “Click this email link” Tuesday, November 12, 2013 5

6. Smartphone donations are getting bigger Tuesday, November 12, 2013 6

7. Tuesday, November 12, 2013 7

8. Tuesday, November 12, 2013 8

9. Source: comScore Tuesday, November 12, 2013 9

10. n io t a r t s lu Il Tuesday, November 12, 2013 10

11. Donation Funnel Tuesday, November 12, 2013 11

12. Mobile Donation Funnel Tuesday, November 12, 2013 12

13. Mobile Proﬁle Tuesday, November 12, 2013 13

14. Tuesday, November 12, 2013 14

15. People read email on smartphones Source: ReturnPath 2013 Tuesday, November 12, 2013 15

16. “Today we’re seeing 40 to 45% of our emails being read on mobile devices” --Gustavo Arruda, Head of Digital WWF-Canada Tuesday, November 12, 2013 16

17. Source: comScore 2013 Tuesday, November 12, 2013 17

18. Tuesday, November 12, 2013 18

19. Tuesday, November 12, 2013 19

20. Tuesday, November 12, 2013 20

21. Tuesday, November 12, 2013 21

22. Tuesday, November 12, 2013 22

23. Tuesday, November 12, 2013 23

24. Questions/Discussion Philip King,VP Mobile Cornerstone philip.king@cstonecanada.com 416 932 9555 Tuesday, November 12, 2013 24