This presentation was shown as part of a session by Philip Hubertus at BarCamp Rhein-Main 2012.
It covers the following topics:
Why Location?
The basics: What are Location Based Services?
Building a digital map: 4 min video
Positioning: GPS, Wi-Fi, cell triangulation, indoor
Geocoding: geo-coordinates and addresses
Map Display: What you want to show
Directions vs. Navigation
Building Location Based Services
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Location Based Services - Basics
1.
2.
3. What you‘re hearing today
• Why Location?
• The basics: What are Location Based Services?
• Building a digital map: 4 min video
• Positioning: GPS, Wi-Fi, cell triangulation, indoor
• Geocoding: geo-coordinates and addresses
• Map Display: What you want to show
• Directions vs. Navigation
• Building Location Based Services
• Your Questions
4. 4
Cities are possibly our
greatest achievement,
constantly evolving as
we discover new
technologies 60%
World’s population in cities in 2030
RICH
network
of
sensors of mobile
devices
HUNDREDS
OF MILLIONS
MILLIONS
of mobile
users
5. 5
More and
more, our
connected
devices sense
the real world
with us, taking
personal to
new levels
In 2012 mobile
connected devices
exceeded the world’s
population
NFC, Compass, GPS,
Vibration, Acceleration,
Ambient Noise,
Transport, Imaging,
Speed, Light,
Heart Rate
6. 6
Social and Local
are converging in
the mobile world,
creating even more
opportunities for
personalization 2B
Photos posted to Facebook
weekly
20M Users 37%
2B total
check-ins
on
Foursquare
Social
Media
users
access on
mobile
$1B
Sale of
Instagram
7. 7
Our apps and lives
are increasingly mobile.
Desktops and laptops
will no longer be king.
2015
Mobile usage will exceed web
usage
59%
YOY increase in
smartphone
usage 2011
$20.6B
Mobile Ad
Revenue
by 2015
87%
World’s pop
are mobile
subscribers
8. What you‘re hearing today
• Why Location?
• The basics: What are Location Based Services?
• Building a digital map: 4 min video
• Positioning: GPS, Wi-Fi, cell triangulation, indoor
• Geocoding: geo-coordinates and addresses
• Map Display: What you want to show
• Directions vs. Navigation
• Building Location Based Services
• Your Questions
9. Building a digital map
Watch the video at: http://conversations.nokia.com/2012/10/25/fueling-the-future-of-digital-maps/
19. Reverse Geocoding
Where
am I?
latitude: 50.0969276
longitude: 8.2199011
=
label: Unter den Eichen 5, 65195 Wiesbaden, Germany
country: DEU
state: Hesse
county: Wiesbaden
city: Wiesbaden
street: Unter den Eichen
houseNumber: 5
postalCode: 65195
24. 2
Geocoding – Enterprise Use
Cases
How can we best
provide
customers with
assistance while
they are on the
road?
Where are my
most valuable
customers?
Where is my
truck?
• Asset Management / Fleet Tracking
• Call Center
• Telematics
• Geomarketing
43. HERE APIs
Get going, start coding. Build with the world's strongest map platform.
• Javascript API
• REST API
• Mobile HTML5 Framework
Web APIs
• Windows Phone SDK
• Android SDK
coming soon – Amazon Kindle SDK already available
• Java & Qt SDK
Native APIs
developer.here.net
44. HERE API Pricing Plans
Base
• Free
• For free use web and apps
• unlimited use of map tiles
• 2,500 transactions daily limit for everything else
Core
• $1,500 monthly
• For paid for web and apps
• 100,000 transactions daily limit & 1 million cumulative transactions per
month
• SLA
Premium
• Custom package for your needs
developer.here.net
45. 4
What you‘re hearing today
• Why Location?
• The basics: What are Location Based Services?
• Building a digital map: 4 min video
• Positioning: GPS, Wi-Fi, cell triangulation, indoor
• Geocoding: geo-coordinates and addresses
• Map Display: What you want to show
• Directions vs. Navigation
• Building Location Based Services
• Your Questions
Hallo.
My name is Philip and I‘m a product manager at Nokia Location & Commerce.
Location & Commerce is a group within Nokia that is not building mobile phones.
Instead we‘re building a digital map for navigation systems. And we‘re using our map data building a location platform that powers consumer and enterprise applications. What exactly a location platform is and examples of such applications is what you‘ll be hearing from me today.
You may or may not have heard that we’ve chosen a new name for everything we do with locations. It’s HERE and the answer to where?
But I’m not here today to talk that much about HERE. I want to talk about location, so let’s start.
So let‘s take a look at what I have prepared for you today.
First I‘d like to give you a little more context on why Location is so important.
Then we‘ll dive right into the basics of location based services. We‘ll look at the corner stones:
How digital maps are build
How you can determine a position on earth
How geo-coordinates, the output of positioning, is translated into an address and vice versa
Different map display designs and options
The options of calculating routes between A and B and the difference between Directions and Navigation
You can always ask questions, simply raise your hand and there is also going to be time at the end.
And now let‘s go.
First I‘d like to talk about the context of location. Why is it and should be a key ingredient into what consumer and businesses do? There are a couple of mega trends so let‘s take a look.
Urbanization is on a raise again. The number of mega cities with over 10 million inhabitants are going to increase. Likely not in Germany, but since you’re studying International Business Administration and hopefully will land a job in an international organization, this is something you have to be aware of.
Most of the roughly 20 mega cities are in the developing world today. 17, to be precise.
In mega cities there is always something happening. Common questions are:
Where are you from?
Where do you live?
Where do you work?
Where do you go? There is opportunity, there is change, there are things to explore, things to see, new places to meet up, to work, to shop, to hang out. This is a huge challenge for business and organizations of any kind. For the city council, businesses, and most importantly of the people living and working in these areas. Location is a key context agent. It helps to understand, plan, and execute ideas. Mega cities are like living oragisms and location will help you to understand the beast.
The phone I’m holding here is not only a phone. It really is my personal communication device. The computing power and sensors in these little things are incredible and there will be more sensors and more power coming with every new generation of models.
Of course these smart phones all have phone, internet, and GPS capabilities. And they have touch screens, microphones, light sensors, and accelerometers. What matter is what you do with these things. Here are two personal examples.
For example the camera can take photos, yes, but it can also scan QR or bar codes of products putting a price comparison tool right into my hand while I check out the lawn trimmer in the gardening section of the home improvement store. Is this same item cheaper in an other store nearby or at Amazon?
If I take a photo the phone will "geotag" it with the location, so I can later look at all my photos on a map and remember where I was.
When I‘m running I‘m taking my phone with me. And it tracks every run I make. It also helps me pick the best time of day to go running. I check the hourly local weather forecast in the morning . And when I run my phone track the speed, mileage, time, pace, and I can get cheers from friends to whom I share this activity. And the weather information for the time of my run is also pulled and stored along with all the rest of the data into a log on my favorite running app.
In my running example I just talked about sharing my activity. Social sharing is another thing that has become part of our lives and cultures. I‘m pretty sure everyone in this room is on Facebook and/or other social networks. And all social activity have a strong local context. This is how we stay in touch and filter information that is coming at us on these social networks.
This is how the Arab Spring help pick up folowers and changed the middle east region.
And social and location not only about „share your where“, but also about what happens around you and to facilite serendipity.
I do get to travel on business and I do stay in touch with friends and people I know all over the world. They often connect me to new people in new cities. It‘s awesome and I‘m grateful for those experiences.
When I was in LA last year I stayed with a friend I‘m in touch with over a social network for 5 years but we never met in person. He invited me to stay at his house for the weekend which I did and we had a great time. Then I went to China only a week later and again met with a friend who now lives there and without social networks we would have lost touch. In San Francisco I got a message from an ex-colleague who lives in Seattle. She just landed at the airport and when she checked in via Foursquare she was notified that I‘m in town too. So we ended up meeting for a coffee between meetings. All this was happening because of social location apps on mobile devices.
And while this is all still pretty young and trendy, it is reality and really mainstream. I‘m pretty sure Barak Obama‘s tweet about his election win last night will overtake Justin Beaver as the most re-tweeted tweet.
The idea that our applications and lives will be increasingly mobile isn’t prediction. It’s current and it’s permanent. Developers and consumers are hooked on mobile.
“For decades, the center of computing has been the desktop, and software was modeled after the experience of using a typewriter,” said Georg Petschnigg, a former Microsoft employee who is one of the creators of Paper, a new sketchbook app for the iPad. “But technology is now more intimate and pervasive than that. We have it with us all the time, and we have to reimagine innovative new interfaces and experiences around that.”
“In the next three years, the next 200 million new users will largely be mobile-first users and out of those, 100 million will be mobile-only users” - Head of Google Operations, India
Mobile Internet Usage Surpassed More Highly Monetized Desktop Internet Usage in May, 2012, Mary Meeker. Garmin has 65% gross margin in Outdoor & Fitness
91% Year over Year growth of mobile app usage in 2011 (Flurry)
“The number of people accessing the Internet from smartphones, tablets and other mobile devices will surpass the number of users connecting from a home or office computer by 2015, according to a recent study by market analyst firm IDC.”
“As of August 2011, 43% of all wireless subscribers own as smartphone, rocketing up from 27% just the previous August.” (Representing a YoY increase of 59%) (Nielsen)
$20.6 billion projected for mobile ad revenue by 2015 (Forrester)
Here is a short video on how we‘re capturing map data.
Nokia has bought NAVTEQ, a company that build digital maps for over 25 years now and it the supplier for of 4 out of 5 navigation equipped vehicles. What you will see here is the current generation of our latest map caputuring technology using military grade GPS sensors, 360 degree camera systmes and a rotating laser system that captures every single detail of the roads we drive.
"Where am I" is where it all starts. So let‘s start looking at how technology determines your location and what else can be done with that.
“Geocoding” means the act of extracting latitude and longitude position coordinates corresponding to a location.
“Geocode” means the specific longitude and latitude position coordinates corresponding to a location defined via an address or other means used to localize a location.
“Geocoding Service” means a service in which Geocoding is performed with respect to locations provided by an end-user and the resulting Geocodes for such locations are delivered to the end-user for the end-user’s own internal use.
“Geocoding” means the act of extracting latitude and longitude position coordinates corresponding to a location.
“Geocode” means the specific longitude and latitude position coordinates corresponding to a location defined via an address or other means used to localize a location.
“Geocoding Service” means a service in which Geocoding is performed with respect to locations provided by an end-user and the resulting Geocodes for such locations are delivered to the end-user for the end-user’s own internal use.
This is an example of routing from Charles de Gaule airport Paris to the Louvre in the middle of Paris.
The blue line on the left is the fastest way to get from the airport to the Louvre.
That is some when between 3-5 in the morning. Because most of the times there is traffic, bad traffic in and around Paris. And that means the blue line there isn’t the fastest way from Charles de Gaule to the Louvre. You can see why on the right where traffic conditions are displayed on top of the map.
Here you can see both combined on the left. Now look at the right which shows two routes. The balck line is the shortest and the blue line is the fastest, but now taking live traffic conditions into account.
Since we talked about mega cities at the beginning, here is another way to get from the airport to the Louvre. This is multi-modal routing which in this case combines walking
Take it away!
That is it from me for today.
If you have more questions, I‘m happy to answer them get in touch anytime.
Thank you.
