Philip Duff & Dushan Zaric's sell-out presentation from Wednesday July 8th at Tales of the Cocktail 2009.

1. The Fi ne Ar t
of
Ba ng i ng Out The Dr i nks
Li ke A M ac
ani
Phi l i p D f & D han Zari c
uf us

6. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Dushan Zaric

7. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Dushan Zaric
• Former hitman

8. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Dushan Zaric
• Former hitman
• Owner: Employees Only*

9. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Dushan Zaric
• Former hitman
• Owner: Employees Only*
Macao Trading Co.

10. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Dushan Zaric
• Former hitman
• Owner: Employees Only*
Macao Trading Co.
American Bartending Institute

11. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Dushan Zaric
• Former hitman
• Owner: Employees Only*
Macao Trading Co.
American Bartending Institute
Cocktail Conceptions, Inc.

12. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Dushan Zaric
• Former hitman
• Owner: Employees Only*
Macao Trading Co.
American Bartending Institute
Cocktail Conceptions, Inc.
•* Busiest cocktail bar (per m2) in USA.

13. Philip Duff

14. Philip Duff
• Former Irishman

15. Philip Duff
• Former Irishman
• Consultant, freelance brand ambassador

16. Philip Duff
• Former Irishman
• Consultant, freelance brand ambassador
• Globetrotting trainer, presenter, drinker.

17. Philip Duff
• Former Irishman
• Consultant, freelance brand ambassador
• Globetrotting trainer, presenter, drinker.
• Owner: door 74 (Amsterdam)*

18. Philip Duff
• Former Irishman
• Consultant, freelance brand ambassador
• Globetrotting trainer, presenter, drinker.
• Owner: door 74 (Amsterdam)*
Liquid Solutions Limited
* Nominated “World’s Best Cocktail Bar,
Tales of the Cocktail Spirit Awards, 2009

19. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
A Very Short History Of Bars
Inns

20. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
A Very Short History Of Bars
Inns
City Saloons

21. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
A Very Short History Of Bars
Inns
City Saloons
Restaurants

22. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
A Very Short History Of Bars
Inns
City Saloons
Restaurants
Speakeasies

23. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
A Very Short History Of Bars
Inns
City Saloons
Restaurants
Speakeasies
Singles Bars

24. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
A Very Short History Of Bars
Inns
City Saloons
Restaurants
Speakeasies
Singles Bars
Discos

25. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
A Very Short History Of Bars
Inns
City Saloons
Restaurants
Speakeasies
Singles Bars
Discos
Neo-speakeasies

26. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Schism

27. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Schism

28. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Schism

29. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
For Just About Every Bar In The World…..ever!

30. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
For Just About Every Bar In The World…..ever!
Open: Sun-Wed 05PM-01AM
Thurs 05PM-02AM
Fri-Sat 05PM-03AM

31. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
For Just About Every Bar In The World…..ever!
Open: Sun-Wed 05PM-01AM
Thurs 05PM-02AM
Fri-Sat 05PM-03AM
20% of the opening hours =
60% of sales

32. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
For Just About Every Bar In The World…..ever!
Open: Sun-Wed 05PM-01AM
Thurs 05PM-02AM
Fri-Sat 05PM-03AM
20% of the opening hours =
60% of sales
(Typically) Wed-Sat 2200h – 0100h

33. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
The Rules: Then, As Now.
#1: Better drinks – faster.

34. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
The Rules: Then, As Now.
#1: Better drinks – faster.
#2: Quality – When It Pays Off.

35. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
The Rules: Then, As Now.
#2: Quality – When It Pays Off.
“It takes about twenty minutes to make a
satisfactory Old-Fashioned starting with dry
sugar; it takes two minutes starting with sugar
syrup. Therefore, let’s make our Old-Fashioneds
this way.”
David Embury,
The Fine Art of Mixing Drinks,
1948

36. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
The Rules: Then, As Now.
#3: Bartenders Are Not Tortured Artists.

37. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
The Rules: Then, As Now.
#3: Bartenders Are Not Tortured Artists.

38. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
The Rules: Then, As Now.
#3: Bartenders Are Not Tortured Artists.
"Bartending is an old and honorable trade. It is
not a profession and I have no sympathy with
those who try to make it anything but what it was.
The idea of calling a bartender a professor or a
mixologist is nonsense. ... ”
Patrick Gavin Duffy,
1933

39. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Employees Only

40. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Employees Only
• 1200 sq. ft., open 70 hours/week.

41. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Employees Only
• 1200 sq. ft., open 70 hours/week.
• Full restaurant

42. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Employees Only
• 1200 sq. ft., open 70 hours/week.
• Full restaurant
• 2008: 139,443 cocktails sold

43. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Employees Only
• 1200 sq. ft., open 70 hours/week.
• Full restaurant
• 2008: 139,443 cocktails sold
+ 97,098 highballs & straight liquor.

44. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Employees Only
• 1200 sq. ft., open 70 hours/week.
• Full restaurant
• 2008: 139,443 cocktails sold
+ 97,098 highballs & straight liquor.
Total spirit revenues: $4, 620,000.

45. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
door 74

46. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
door 74
• 700 sq. ft., open 37 hours per week.

47. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
door 74
• 700 sq. ft., open 37 hours per week.
• 40-seat seated-only speakeasy, no food.

48. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
door 74
• 700 sq. ft., open 37 hours per week.
• 40-seat seated-only speakeasy, no food.
• Year 1*: 32,727 cocktails and/or liquor sold.

49. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
door 74
• 700 sq. ft., open 37 hours per week.
• 40-seat seated-only speakeasy, no food.
• Year 1*: 32,727 cocktails and/or liquor sold.
Total spirit revenues: $562,805.
* Projected

50. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Liquor sales per
guest per opening
hour per year:
$12.08

51. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Liquor sales per Liquor sales per
guest per opening guest per opening
hour per year: hour per year:
$12.08 $7.32

52. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Drinks Faster

53. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Drinks Faster
Average drinks-per-hour-per-bartender: 90

54. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Drinks Faster
Average drinks-per-hour-per-bartender: 90
10% increase: 9

55. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Drinks Faster
Average drinks-per-hour-per-bartender: 90
10% increase: 9
x 3 bartenders: 27

56. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Drinks Faster
Average drinks-per-hour-per-bartender: 90
10% increase: 9
x 3 bartenders: 27
x 56 hours per week: 1512

57. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Drinks Faster
Average drinks-per-hour-per-bartender: 90
10% increase: 9
x 3 bartenders: 27
x 56 hours per week: 1512
x 52 weeks per year: 78624

58. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Drinks Faster
Average drinks-per-hour-per-bartender: 90
10% increase: 9
x 3 bartenders: 27
x 56 hours per week: 1512
x 52 weeks per year: 78624
x €4 per drink: $314,496

59. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Drinks Faster
Average drinks-per-hour-per-bartender: 90
10% increase: 9
x 3 bartenders: 27
x 56 hours per week: 1512
x 52 weeks per year: 78624
x €4 per drink: $314,496
x 3.2 years $1,000,000

60. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Better Drinks

61. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Better Drinks
Average drinks-per-hour-per-bartender:
90 drinks @ $4 = $360

62. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Better Drinks
Average drinks-per-hour-per-bartender:
90 drinks @ $4 = $360
versus: 30 cocktails@ $13 = $390

63. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Better Drinks
Average drinks-per-hour-per-bartender:
90 drinks @ $4 = $360
versus: 30 cocktails@ $13 = $390
Increase: $30 per bartender per hour

64. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Better Drinks
Average drinks-per-hour-per-bartender:
90 drinks @ $4 = $360
versus: 30 cocktails@ $13 = $390
Increase: $30 per bartender per hour
x 3 bartenders: $90

65. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Better Drinks
Average drinks-per-hour-per-bartender:
90 drinks @ $4 = $360
versus: 30 cocktails@ $13 = $390
Increase: $30 per bartender per hour
x 3 bartenders: $90
x 56 hours per week: $5040

66. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Better Drinks
Average drinks-per-hour-per-bartender:
90 drinks @ $4 = $360
versus: 30 cocktails@ $13 = $390
Increase: $30 per bartender per hour
x 3 bartenders: $90
x 56 hours per week: $5040
x 52 weeks per year: $262,080

67. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Better Drinks
Average drinks-per-hour-per-bartender:
90 drinks @ $4 = $360
versus: 30 cocktails@ $13 = $390
Increase: $30 per bartender per hour
x 3 bartenders: $90
x 56 hours per week: $5040
x 52 weeks per year: $262,080
x 3.8 years $1,000,000

68. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Better Drinks Faster

69. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Better Drinks Faster
Cocktails-per-hour-per-bartender: 30

70. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Better Drinks Faster
Cocktails-per-hour-per-bartender: 30
10% increase: 3

71. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Better Drinks Faster
Cocktails-per-hour-per-bartender: 30
10% increase: 3
x 3 bartenders: 9

72. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Better Drinks Faster
Cocktails-per-hour-per-bartender: 30
10% increase: 3
x 3 bartenders: 9
x 56 hours per week: 504

73. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Better Drinks Faster
Cocktails-per-hour-per-bartender: 30
10% increase: 3
x 3 bartenders: 9
x 56 hours per week: 504
x 52 weeks per year: 26208

74. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Better Drinks Faster
Cocktails-per-hour-per-bartender: 30
10% increase: 3
x 3 bartenders: 9
x 56 hours per week: 504
x 52 weeks per year: 26208
x $13 per cocktail: $340,704

75. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell Better Drinks Faster
Cocktails-per-hour-per-bartender: 30
10% increase: 3
x 3 bartenders: 9
x 56 hours per week: 504
x 52 weeks per year: 26208
x $13 per cocktail: $340,704
x 2.9 years $1,000,000

76. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell More Profitable Drinks (a)

77. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell More Profitable Drinks (a)
Costprice ingredients Vodka-Red Bull: $2,09

78. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell More Profitable Drinks (a)
Costprice ingredients Vodka-Red Bull: $2,09
Selling price: $ 7,00

79. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell More Profitable Drinks (a)
Costprice ingredients Vodka-Red Bull: $2,09
Selling price: $ 7,00
Profit: $ 4,91

80. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell More Profitable Drinks (a)
Costprice ingredients Vodka-Red Bull: $2,09
Selling price: $ 7,00
Profit: $ 4,91
Costprice ingredients Espresso Martini: $ 1,17

81. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell More Profitable Drinks (a)
Costprice ingredients Vodka-Red Bull: $2,09
Selling price: $ 7,00
Profit: $ 4,91
Costprice ingredients Espresso Martini: $ 1,17
Selling price: $ 7,00

82. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Sell More Profitable Drinks (a)
Costprice ingredients Vodka-Red Bull: $2,09
Selling price: $ 7,00
Profit: $ 4,91
Costprice ingredients Espresso Martini: $ 1,17
Selling price: $ 7,00
Profit: $ 5,83

83. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Sell More Profitable Drinks (b)
Cost price (ex. Sales tax) per 1oz:

84. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Sell More Profitable Drinks (b)
Cost price (ex. Sales tax) per 1oz:
Premium vodka (Absolut): $ 0,37

85. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Sell More Profitable Drinks (b)
Cost price (ex. Sales tax) per 1oz:
Premium vodka (Absolut): $ 0,37
Premium gin (Plymouth): $ 0,42

86. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Sell More Profitable Drinks (b)
Cost price (ex. Sales tax) per 1oz:
Premium vodka (Absolut): $ 0,37
Premium gin (Plymouth): $ 0,42
Single-malt Scotch (Macallan 12): $ 1,05

87. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Sell More Profitable Drinks (b)
Cost price (ex. Sales tax) per 1oz:
Premium vodka (Absolut): $ 0,37
Premium gin (Plymouth): $ 0,42
Single-malt Scotch (Macallan 12): $ 1,05
23-year-old rum: $ 1,11

88. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Sell More Profitable Drinks (b)
Cost price (ex. Sales tax) per 1oz:
Premium vodka (Absolut): $ 0,37
Premium gin (Plymouth): $ 0,42
Single-malt Scotch (Macallan 12): $ 1,05
23-year-old rum: $ 1,11
10-year-old bourbon: $ 1,13

89. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Sell More Profitable Drinks (b)
Cost price (ex. Sales tax) per 1oz:
Premium vodka (Absolut): $ 0,37
Premium gin (Plymouth): $ 0,42
Single-malt Scotch (Macallan 12): $ 1,05
23-year-old rum: $ 1,11
10-year-old bourbon: $ 1,13
VSOP cognac (Rémy-Martin): $ 1,14

90. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Sell More Profitable Drinks (b)
Cost price (ex. Sales tax) per 1oz:
Premium vodka (Absolut): $ 0,37
Premium gin (Plymouth): $ 0,42
Single-malt Scotch (Macallan 12): $ 1,05
23-year-old rum: $ 1,11
10-year-old bourbon: $ 1,13
VSOP cognac (Rémy-Martin): $ 1,14
Premium, rare tequila: $ 1,65

91. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Sell More Profitable Drinks (b)
Cost price (ex. Sales tax) per 1oz:
Premium vodka (Absolut): $ 0,37
Premium gin (Plymouth): $ 0,42
Single-malt Scotch (Macallan 12): $ 1,05
23-year-old rum: $ 1,11
10-year-old bourbon: $ 1,13
VSOP cognac (Rémy-Martin): $ 1,14
Premium, rare tequila: $ 1,65
“Super-premium” vodka : $ 1,98

92. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Sell More Profitable Drinks (a) and (b)
Saving (higher margin / cheaper ingredients): $ 00,60

93. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Sell More Profitable Drinks (a) and (b)
Saving (higher margin / cheaper ingredients): $ 00,60
x 90 drinks per hour per bartender: $ 54

94. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Sell More Profitable Drinks (a) and (b)
Saving (higher margin / cheaper ingredients): $ 00,60
x 90 drinks per hour per bartender: $ 54
x 3 bartenders: $ 162

95. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Sell More Profitable Drinks (a) and (b)
Saving (higher margin / cheaper ingredients): $ 00,60
x 90 drinks per hour per bartender: $ 54
x 3 bartenders: $ 162
x 56 hours per week: $ 9,072

96. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Sell More Profitable Drinks (a) and (b)
Saving (higher margin / cheaper ingredients): $ 00,60
x 90 drinks per hour per bartender: $ 54
x 3 bartenders: $ 162
x 56 hours per week: $ 9,072
x 52 weeks per year: $ 471,744

97. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Sell More Profitable Drinks (a) and (b)
Saving (higher margin / cheaper ingredients): $ 00,60
x 90 drinks per hour per bartender: $ 54
x 3 bartenders: $ 162
x 56 hours per week: $ 9,072
x 52 weeks per year: $ 471,744
x 2 years: $ 1,000,000

98. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Great, Profitable Classics:

99. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Great, Profitable Classics:
Employees Only Manhattan:

100. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Great, Profitable Classics:
Employees Only Manhattan:
Rittenhouse 100, Dolin, Angostura

101. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Great, Profitable Classics:
Employees Only Manhattan:
Rittenhouse 100, Dolin, Angostura
Cost price: $2.67

102. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Great, Profitable Classics:
Employees Only Manhattan:
Rittenhouse 100, Dolin, Angostura
Cost price: $2.67
Selling price: $14

103. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Great, Profitable Classics:
Employees Only Manhattan:
Rittenhouse 100, Dolin, Angostura
Cost price: $2.67
Selling price: $14
Gross Profit: $11.33

104. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Great, Profitable Classics:

105. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Great, Profitable Classics:
door 74 G&T:

106. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Great, Profitable Classics:
door 74 G&T:
Plymouth Navy Strength, Fentimans Tonic

107. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Great, Profitable Classics:
door 74 G&T:
Plymouth Navy Strength, Fentimans Tonic
Cost price: €1.65

108. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Great, Profitable Classics:
door 74 G&T:
Plymouth Navy Strength, Fentimans Tonic
Cost price: €1.65
Selling price: €12.50

109. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Great, Profitable Classics:
door 74 G&T:
Plymouth Navy Strength, Fentimans Tonic
Cost price: €1.65
Selling price: €12.50
Gross Profit: €10.85

110. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
5. Great, Profitable Classics:
door 74 G&T:
Plymouth Navy Strength, Fentimans Tonic
Cost price: €1.65
Selling price: €12.50
Gross Profit: €10.85
Gross Profit %: 87%

111. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Speeding Up: The Bar
• Icewell, speedrail, backbar

112. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Speeding Up: The Bar
• Icewell, speedrail, backbar

113. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Speeding Up: The Bar
• Icewell, speedrail, backbar
• Snagged metal construction

114. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Speeding Up: The Bar
• Icewell, speedrail, backbar
• Snagged metal construction
• Independent workstations

115. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Speeding Up: The Bar
• Icewell, speedrail, backbar
• Snagged metal construction
• Independent workstations
• Everything within a step and a reach

116. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Speeding Up: The Bar
• Icewell, speedrail, backbar
• Snagged metal construction
• Independent workstations
• Everything within a step and a reach
• Dump & rinse sinks

117. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Speeding Up: The Bar
• Dump & rinse sinks

118. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Speeding Up: The Bar
• Glassware washed back-of-house

119. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
ani
Speeding Up: The Bar
• Glassware washed back-of-house
• House drinks: made in 2 minutes - max.

120. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: The Bar
Glassware washed back-of-house
• House drinks: made in 2 minutes - max.
• Completely spec’d, everything in it’s place

121. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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The Price of a 3-Second Delay

122. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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The Price of a 3-Second Delay
Average drinks-per-hour-per-bartender: 90

123. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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The Price of a 3-Second Delay
Average drinks-per-hour-per-bartender: 90
3 second delay per drink: 270

124. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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The Price of a 3-Second Delay
Average drinks-per-hour-per-bartender: 90
3 second delay per drink: 270
x 3 bartenders: 810

125. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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The Price of a 3-Second Delay
Average drinks-per-hour-per-bartender: 90
3 second delay per drink: 270
x 3 bartenders: 810
x 56 hours per week: 45,360

126. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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The Price of a 3-Second Delay
Average drinks-per-hour-per-bartender: 90
3 second delay per drink: 270
x 3 bartenders: 810
x 56 hours per week: 45,360
x 52 weeks per year: 235,872

127. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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The Price of a 3-Second Delay
Average drinks-per-hour-per-bartender: 90
3 second delay per drink: 270
x 3 bartenders: 810
x 56 hours per week: 45,360
x 52 weeks per year: 235,872
= 66 hours

128. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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The Price of a 3-Second Delay
Average drinks-per-hour-per-bartender: 90
3 second delay per drink: 270
x 3 bartenders: 810
x 56 hours per week: 45,360
x 52 weeks per year: 235,872
= 66 hours
x 90 drinks-per-hour 5940 drinks

129. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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The Price of a 3-Second Delay
Average drinks-per-hour-per-bartender: 90
3 second delay per drink: 270
x 3 bartenders: 810
x 56 hours per week: 45,360
x 52 weeks per year: 235,872
= 66 hours
x 90 drinks-per-hour 5940 drinks
x $4 per drink = $23,760

130. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: The Bar

131. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: The Bar

132. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: All Drinks
• “Wow” factor (basic) drinks: - Beautiful glassware

133. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: All Drinks
• “Wow” factor (basic) drinks: - Ice balls

134. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: All Drinks
• “Wow” factor (basic) drinks: - Frozen glassware

135. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: All Drinks
• “Wow” factor (basic) drinks: - “Better” brands

136. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: All Drinks
• “Wow” factor basic drinks: - “Better” brands

137. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: Cocktails
• Mise en Place!

138. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: Cocktails
• Mise en Place!
• Glassware freezers

139. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: Cocktails
• Mise en Place!
• Glassware freezers
• Menu recipe text

140. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: Cocktails
• Mise en Place!
• Glassware freezers
• Menu recipe text
• Cocktail of the Day

141. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: Cocktails
• Mise en Place!
• Glassware freezers
• Menu recipe text
• Cocktail of the Day
• Waitstaff garnishing

142. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: Cocktails
• Mise en Place!
• Glassware freezers
• Menu recipe text
• Cocktail of the Day
• Waitstaff garnishing
• Tableside finishes

143. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: The Bartender

144. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: The Bartender
• Two Hands

145. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: The Bartender
• Two Hands
• One-Stop Shop

146. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: The Bartender
• Two Hands
• One-Stop Shop
• Clean as you Go

147. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: The Bartender
• Two Hands
• One-Stop Shop
• Clean as you Go
• Solid recipe knowledge

148. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: The Bartender
• Two Hands
• One-Stop Shop
• Clean as you Go
• Solid recipe knowledge
• Sense of Urgency

149. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Speeding Up: The Bartender
Work Like A Swan

150. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Practical Drink Re-Engineering
“we ran a test run of twenty Ramos Gin Fizzes
[with Hamilton Beach spindle mixers], and they
were great (no matter what you think). It was a
fast process, drink consistency was very
good, and the frothing factor was perfect,
and….it only took about ten or eleven seconds
to blend.”
Brian Rea,
1960s Los Angeles.
[a bar doing 400 Ramos Gin Fizzes during Sunday brunch]

151. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Practical Drink Re-Engineering
RECIPE

152. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Practical Drink Re-Engineering
Flavour
RECIPE

153. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Practical Drink Re-Engineering
Flavour Gross Profit
RECIPE

154. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Practical Drink Re-Engineering
Flavour Gross Profit
RECIPE
Speed

155. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Practical Drink Re-Engineering
Flavour Gross Profit
RECIPE
Wow Factor Speed

156. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Gin & Tonic
1½ shots G’Vine Floraison gin
Fever Tree tonic
3 speared grapes

157. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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French Porn Star: Original Recipe
1½ shots vanilla-infused G’Vine Floraison gin
¼ shot Pama pomegranate liqueur
The “flesh” of 1 passionfruit, scooped out.
1 tablespoon vanilla sugar
1½ shots Barefoot Bubbly brut champagne
Vanilla-sugar-dusted half-passionfruit

158. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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French Porn Star: FAST Recipe
1½ shots vanilla-infused G’Vine Floraison gin
¼ shot Pama pomegranate liqueur
2 shots Boiron passionfruit puree
¼ shot vanilla sugar syrup
1½ shots Barefoot Bubbly brut champagne
Vanilla-sugar-dusted half-passionfruit

159. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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The Pisco Sour
2 shots Gran Sierpe Pisco
1 shot freshly squeezed lime juice
½ shot rich sugar syrup (2 parts sugar, 1 part water)
½ fresh egg white
Shake/whip very hard without ice.
Shake very hard with ice.
Double-strain. (no ice).
3 drops of Angostura (apply with dropper)

160. The Fi ne Ar t o f Ba ng i ng Out The Dr i nks Li ke A M ac
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Thank you for your attention!
This presentation:
http://www.slideshare.net/philipduff
Philip: philip@liquidsolutions.org
Dushan: dzaric@hotmail.com