Charm, the sold-out opening seminar at BAR10 (aka London Bar Show), 15 June 2010, London, UK.

3. Philip Duff Charm

9. “ An efficient bartender's first aim should be to please his customers, paying particular attention to meet the individual wishes of those whose tastes and desires he has already watched and ascertained. Jerry Thomas, 1862. Charm

10. “ An efficient bartender's first aim should be to please his customers, paying particular attention to meet the individual wishes of those whose tastes and desires he has already watched and ascertained. In this way he will not fail to acquire popularity and success.” Jerry Thomas, 1862. Charm

11. Charm

12. Charm

13. Charm

14. Charm

15. Charm

16. The Charm Taboo Charm

17. Charm Is Learned Charm

18. Charm

19. “ This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man”. Polonius’ advice to Laertes, Hamlet, 1-3 Charm

20. The Myth of Being “Real” Charm

21. The Self Serving Bias Charm

22. The Self Serving Bias I’m OK. Charm

23. The Self Serving Bias I’m OK. You’re a useless bastard. Charm

27. Perception ≠ Reality Charm

28. Perception ≠ Reality Charm

29. Perception ≠ Reality Charm

30. Perception ≠ Reality

31. Charm

32. We are charmed by people whose appearance we like.

33. What do we like?

34. Height

35. Height Hair

36. Height Hair Symmetrical physical features

37. Height Hair Symmetrical physical features Health

38. Height Hair Symmetrical physical features Health Smiles

39. Height Hair Symmetrical physical features Health Smiles Clothing

40. Height Hair Symmetrical physical features Health Smiles Clothing Good (Public) Speaking

41. Height Hair Symmetrical physical features Health Smiles Clothing Good (Public) Speaking Confidence

42. Height Hair Symmetrical physical features Health Smiles Clothing Good (Public) Speaking Confidence

43. We cannot lie. Charm

44. 38% 45% 7% Charm

45. Body language Charm

46. Charm

47. Charm

51. Resolving Conflicts & Breaking The Chain

52. Snap judgement Charm

53. Snap judgement Body language Charm

54. Snap judgement Body language Actual language Charm

55. Snap judgement Body language Actual language Reinforcement Charm

56. Internal Feeling (Body) language Charm

57. Resolving Conflicts with the Self-Serving Bias

58. “ We call on man to display his splendid capabilities. And We observe with undivided attention, Because The little nuances in the quality of his service Give a flawless measure of his mind They tell us frankly what his soul is worth, Because, To serve is first to love". Giuseppe Cipriani

59. Relaxing Guests Charm

60. Relaxing Guests Acknowledgment Charm

61. Relaxing Guests Acknowledgment Compliment Charm

62. Relaxing Guests Acknowledgment Compliment Oyster Theory Charm

63. Rapport

64. Rapport Pacing & Leading

65. Rapport Pacing & Leading Intonation

66. Rapport Pacing & Leading Intonation Speed of speech

67. Rapport Pacing & Leading Intonation Speed of speech Blink rate

68. Charm Nudging

70. Charm

71. Charm

72. Charm

74. Charm

75. Anchor Points

76. Charm

77. The Confirmation Bias

79. Thank you for your attention! This presentation: www.slideshare.net/philipduff [email_address] Charm