This was a Social Media 101 presentation for a small crowd at the Cameron Village Library in Raleigh, NC

1. Social Networking for Business In 2009, if you're not on a social networking site, you're not on the Internet It's not a fad, it's a fundamental shift in the way we communicate

2. Social media is like teen sex, Everyone wants to do it. No one actually knows how. When your done, you're surprised it wasn't better.

3. By 2010 Gen Y will outnumber Baby Boomers 96% of them have joined a social network The Huffington Post reports that Social Media has overtaken porn as the #1 activity on the Web

4. Are you happy with the way others are defining your brand?

5. How hard are you listening?

6. Socialized media is empowering us to not only consume content, but also create it. This is the era of new influencers and we become media and earn authority based on the content we share and also how and where we participate. In turn, our social graph creates an orbiting realm of social influence that can be useful to brands that align with our values and lifestyle.

7. Don't be that guy 93% of social media users believe a company should have a presence in social media. That doesn't mean they want you constantly screaming about how awesome you are. Social Media can be a confusing place for marketers because they get to talk, but are also expected to listen. AT THE SAME TIME

8. Who controls your brand's image? Hint: It's not just you

10. It's not who you know... It's who knows you

11. Phil Buckley Morgan Siem Email: [email_address] Twitter: twitter.com/1918 Website: www.1918.com Email: [email_address] Twitter: @morgansiem (personal) Twitter: @mediatwo_social (work)