This document summarizes the results of a campaign in Birmingham and Solihull, England to engage fuel poor households in collective energy buying. Only 29% of the target number of households registered interest in collective switching, and 32% of the target number switched plans. The campaign was most successful in reaching deprived areas, with 51% of interested households coming from places with average or higher deprivation. The campaign took a strategic approach, partnering with local organizations serving as neighborhood hubs to engage residents. Lessons learned included that the fuel poor only check bills in crises, lack of switching confidence is a bigger barrier than lack of trust, and long-term energy advice is needed rather than just transactional interventions.