1. STRATEGIC MANAGEMENT 11 SESSION 4: DELIBERATE AND EMERGENT STRATEGIES

2. Realised strategy Intended strategy Deliberate Strategy Unrealised Strategy Emergent Strategy DELIBERATE AND EMERGENT STRATEGY Actions

5. KINDS OF STRATEGIES … Imposed ?????????? Dictated Imposed Diverse May be absent Converged Concensus Diverse Mutual adjustment Defined by units Disconnected Diverse Process Defined by units Process Diverse Budgets Targets Umbrella Proactive Shared values Collective Ideological Selected Personal Unarticulated Entrepreneurial Predictable Formal Precise Planned ENVIRONMENT CONTROL INTENTIONS TYPE

9. Realised strategy LEARNING TO MAKE STRATEGY Intended strategy Deliberate Strategy Unrealised Strategy Emergent Strategy