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Consulting



Introduction to Management
Consulting

 WITS University
 June 2007




                             1
Four Key Questions




    1. What is management/strategy consulting?

             An example of a management consulting engagement
         •

    2. Strategy Consulting as a Career Choice – Why I chose it?

    3. What do Management Consulting Firms look for?

    4. How can I prepare myself?




                                           2
What is Management Consulting?


  1.   Structured problem solving designed to solve a business problem for a wide range of
       organisations

        Structured:

        a)   About asking the right questions

        b)   About having a robust framework that is:

                      … simple enough to start with, and
                •

                      … yet can factor in the complexity of the real world
                •

  2.   Egs of business problems:

        a)   Company A has an in-country that over the last 3 years been experiencing dropping
             profitability and wants to understand why and what it can do to turn the situation around.
             The company is considering closing the operation but needs to be sure if there is no
             scope of a turnaround




                                                    3
Example of an engagement approach

 1.     Problem statement: How can company A improve its profitability and more specifically Return on
        Investment on a consistent basis from its current levels of 14% after tax to a minimum 20% in line
        with other operating subsidiaries?




      Define the         Determine the        Develop               Perform
                                                                                         Synthesise         Communicate
       problem           key issues          hypotheses             analyses




               Iterate             Iterate                Iterate              Iterate                Iterate


             Do not re-invent the wheel – another company has had to deal with this problem before – a good
         •
             place to start
             80/20 (Pareto) principle – the key is to find the solution to the 20% that produces the 80% impact
         •
             Hypothesis driven – hypotheses typically informed by experience of the firm, and informed ‘gut
         •
             feel’
             Iteration is key – especially given hypothesis-driven approach
         •




                                                           4
Example of an engagement approach

  1.   Problem statement: How can company A improve its profitability and more specifically Return on
       Investment on a consistent basis from its current levels of 14% after tax to a minimum 20% in line
       with other operating subsidiaries?


                                    Increase
                                     prices                                                   • Develop
                                                                                                informed
                                                                                                hypotheses to
                 Increase
                                                                                                the key
                 revenues                             Increase
                                                                                                questions
                                                     market share
                                                                                                identified?
                                    Increase                                                       – Which are
                                                                        New products?
                                    volumes                                                          the most
Increase                                                                                             likely key
after tax                                                 Grow the           New                     issues
  profit                                                   market        geographies?
                                                                                              • Determine the
                                                                                                kinds of
                                                                               …                analyses
                                                                                                required to
                                                                                                prove or
                                                                                                disprove the
                  Reduce
                                                                                                hypotheses
                   costs
                                                                                              • Iterate



                                                      5
Four key elements of any strategy
The following four key elements a critical part of any organisational strategy, and must receive adequate and explicit
attention



                                                                                            Organizational Model


                                                                                   Determine organisational model best aligned to
                                                                               •
                                                                                   chosen strategy – along three dimensions:
                                                                                        – Enterprise structure – product
          Strategy                                                                        based/functional/geographical/hybrid?
                                              Business Model
      formulation/review                                                                – Governance - inter-relations between
                                                                                          different components, making explicit
                                                                                          accountabilities and responsibilities
                                                                                        – People – company organogram and talent
                                         Key drivers of financial
                                     •
    Aspirations and the context
•
                                                                                          strategy (sourcing, recruiting, developing,
                                         performance identified
    they set for company strategy
                                                                                          exciting and retaining, managing
                                         Link products and services to
                                     •
    Baseline analysis – market                                                            performance)
•
                                         company financials in a logical
    segments, market positioning,
                                         and determinative fashion
    competitive positioning,
    industry analysis - trends and       Basis for determining effective key
                                     •
                                                                                              Operational Model
    basis of competition                 performance indicators for
                                         business units, functions and
    Determine strategic options
•
                                         individuals
    Make choices re initiatives to
•
                                                                                   Key operational processes identified and reviewed
                                                                               •
    focus on
                                                                                   to align to strategy and organisational model
    Test and plan for execution
•
                                                                                   Key business systems required to support
                                                                               •
                                                                                   company defined and scoped for development



                                                                    6
Why I chose management consulting




  1.   The best in-practice MBA there is

             Introduction to business problem solving at the highest level
         •

             The opportunity to learn what has been learned over scores of years in a short time
         •

  2.   I love problem solving

  3.   The money, of course!




                                                   7
What do management consulting firms typically look for?




  Typically, the following are intrinsics of interest:

         1.   Problem solving ability – quantitative qualitative

         2.   Initiative – entrepreneurship

         3.   Inter-personal relationships – especially important for the numerous/constant client
              interactions

         4.   Leadership




                                                         8
How best to prepare oneself?


      CV must accurately reflect the following
  •

            Academic excellence, in whatever your field is
        –

            Leadership
        –

            General achievement in life – not necessarily academic
        –

      There is a lot of preparation assistance available for interviews, from firms like McKinsey,
  •
      Bain & Company etc – e.g. case interviews

      Research about the firms of interest on their websites
  •

            McKinsey & Company
        •

            Bain & Company – www.bain.com
        •

            Boston Consulting Group – www.bcg.com
        •

            Booz Allen Hamilton – www.boozallencom
        •

            Letsema Consulting – www.letsema.co.za
        •



                                                   9
Q&A




      10

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Management Consulting - Fortune M.

  • 2. Four Key Questions 1. What is management/strategy consulting? An example of a management consulting engagement • 2. Strategy Consulting as a Career Choice – Why I chose it? 3. What do Management Consulting Firms look for? 4. How can I prepare myself? 2
  • 3. What is Management Consulting? 1. Structured problem solving designed to solve a business problem for a wide range of organisations Structured: a) About asking the right questions b) About having a robust framework that is: … simple enough to start with, and • … yet can factor in the complexity of the real world • 2. Egs of business problems: a) Company A has an in-country that over the last 3 years been experiencing dropping profitability and wants to understand why and what it can do to turn the situation around. The company is considering closing the operation but needs to be sure if there is no scope of a turnaround 3
  • 4. Example of an engagement approach 1. Problem statement: How can company A improve its profitability and more specifically Return on Investment on a consistent basis from its current levels of 14% after tax to a minimum 20% in line with other operating subsidiaries? Define the Determine the Develop Perform Synthesise Communicate problem key issues hypotheses analyses Iterate Iterate Iterate Iterate Iterate Do not re-invent the wheel – another company has had to deal with this problem before – a good • place to start 80/20 (Pareto) principle – the key is to find the solution to the 20% that produces the 80% impact • Hypothesis driven – hypotheses typically informed by experience of the firm, and informed ‘gut • feel’ Iteration is key – especially given hypothesis-driven approach • 4
  • 5. Example of an engagement approach 1. Problem statement: How can company A improve its profitability and more specifically Return on Investment on a consistent basis from its current levels of 14% after tax to a minimum 20% in line with other operating subsidiaries? Increase prices • Develop informed hypotheses to Increase the key revenues Increase questions market share identified? Increase – Which are New products? volumes the most Increase likely key after tax Grow the New issues profit market geographies? • Determine the kinds of … analyses required to prove or disprove the Reduce hypotheses costs • Iterate 5
  • 6. Four key elements of any strategy The following four key elements a critical part of any organisational strategy, and must receive adequate and explicit attention Organizational Model Determine organisational model best aligned to • chosen strategy – along three dimensions: – Enterprise structure – product Strategy based/functional/geographical/hybrid? Business Model formulation/review – Governance - inter-relations between different components, making explicit accountabilities and responsibilities – People – company organogram and talent Key drivers of financial • Aspirations and the context • strategy (sourcing, recruiting, developing, performance identified they set for company strategy exciting and retaining, managing Link products and services to • Baseline analysis – market performance) • company financials in a logical segments, market positioning, and determinative fashion competitive positioning, industry analysis - trends and Basis for determining effective key • Operational Model basis of competition performance indicators for business units, functions and Determine strategic options • individuals Make choices re initiatives to • Key operational processes identified and reviewed • focus on to align to strategy and organisational model Test and plan for execution • Key business systems required to support • company defined and scoped for development 6
  • 7. Why I chose management consulting 1. The best in-practice MBA there is Introduction to business problem solving at the highest level • The opportunity to learn what has been learned over scores of years in a short time • 2. I love problem solving 3. The money, of course! 7
  • 8. What do management consulting firms typically look for? Typically, the following are intrinsics of interest: 1. Problem solving ability – quantitative qualitative 2. Initiative – entrepreneurship 3. Inter-personal relationships – especially important for the numerous/constant client interactions 4. Leadership 8
  • 9. How best to prepare oneself? CV must accurately reflect the following • Academic excellence, in whatever your field is – Leadership – General achievement in life – not necessarily academic – There is a lot of preparation assistance available for interviews, from firms like McKinsey, • Bain & Company etc – e.g. case interviews Research about the firms of interest on their websites • McKinsey & Company • Bain & Company – www.bain.com • Boston Consulting Group – www.bcg.com • Booz Allen Hamilton – www.boozallencom • Letsema Consulting – www.letsema.co.za • 9
  • 10. Q&A 10