How to Amplify Your Message With Social Media

•Als PPT, PDF herunterladen•

1 gefällt mir•1,060 views

This document discusses strategies for amplifying messages through social media, including: 1. Repurposing existing content like long-form articles into smaller pieces optimized for different social platforms. 2. Publishing content across multiple channels simultaneously to reach wider audiences. 3. Engaging popular influencers and members of social networks to help spread messages further. 4. Tailoring messages and content to different social media platforms and their respective audiences.

Technologie Business

Amplifying Your Message with Social Media Paul Gillin Curator, Infoboom Author: The New Influencers Secrets of Social Media Marketing Social Marketing to the Business Customer

Key Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publish Everywhere 60 million members 600 million members 200 million members 2 billion daily views 20 million daily visitors 100 million members 10 million members 1 million daily visitors 1.5 million daily visitors

New Publishing Lifecycle Begins as a tweet Becomes a blog entry Feeds a podcast Stokes a white paper That gets tweeted!

Think Modular ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Subtopics

Spread the Message Corporate website Feed Aggregator Partner website Email Newsletter

Key Actions Credibility Through Validation Source: Elliance, Inc.

The Power of 130 The average Facebook member has 130 friends, who each receive notifications of their network’s Facebook activities

Reuse & Repackage - Converge ID3 tags provide detailed descriptions. Without them, the audio is invisible to search engines Each podcast includes a written transcription (good for SEO) White paper topics typically include accompanying podcasts

Squandered Opportunities PDF fields are often left unfilled, leaving search engines to guess at their contents

Customize Message to Members Hey, Bobby: Dear Robert: Duuuuude! @bob:

Respect the Medium People go to… Customize the message to the audience (and leave room for retweets!) To Play To Work To Be Entertained To Share

Social Users Engage Differently Share Click Engage 8% 18X 1.6 39% 3X 2.8 38% 1X 3.0 15% 6X 1.5

New Breed of Publishing Platforms Hootsuite Awareness Social Hub Spredfast

Post Everywhere Instantly TweetDeck Spoke Social

Promote Everywhere It Makes Sense Use Every Available Channel to Promote

[object Object],[object Object],An Integrated Approach Kinaxis’ Supply Chain Expert Community

Strategy - Expand Digital Footprint Videos Podcasts Source: Jim Cahill Pictures Presentations

E-Mail Ties It All Together TechSmith integrates all its social activities into a monthly e-mail that’s full of tips, insights, contests and fun

Thank You! Paul Gillin 508-656-0734 [email_address] Site: gillin.com Blog: paulgillin.com Twitter: pgillin Join us for more discussion in the PartnerWorld Forum: "Making Business Sense of Social Media and Social Networking"

Weitere ähnliche Inhalte

Andere mochten auch

Building a customer-centric content development plan

Brainrider B2B Marketing

The 5.5 questions behind your strategic narrative

Wayne Aspland

The ever increasing computational capacity has enabled us to acquire, process and analyze larger data-sets and information. However, the human memory and attention required to use this data is more limited and has remained relatively constant. Data visualization can enable us to compress data and encode it visually in ways that allows us to aid perceptual and cognitive understanding. However, data visualisation alone is not enough and often we need to try to tell stories through data. Storytelling with data can enable us to move from analysis to synthesis, from numbers to visuals, and from an argument to a story. Operating at this intersection of data, visual and story can help persuade not only through logos (logic) but also through pathos (empathy) and ethos (credibility). In trying to tell compelling data stories, we can empower our selves to engage, communicate and persuade a large and diverse audience. In this talk, I discuss ‘why’ stories work and what we can learn about the art of storytelling from other mediums like oral storytelling, written stories, pictures, comics and movies. I will summarise basic principles that can help us in our crafting journey, as we take the data through the layers of abstraction. The focus would be on unpacking the seven dimensions of creating an engaging data story - Abstraction (data patterns), Representation (visual encoding), Framing & Transition (perspective, focus), Messaging (verbal, text annotation), Flow (arrangement) and Interactivity. Further, creating data stories is a cross disciplinary activity that requires us to operate at the intersection of a visual designer, data scientist and storyteller. It is both a science and an art. So how does one realistically learn these multitude of skills needed to get good at it. I will also discuss ideas about the possible path that practitioners could adopt to learn this craft through sustained practice. ## About the Speaker Amit Kapoor is interested in learning and teaching the craft of telling visual stories with data. He uses storytelling and data visualization as tools for improving communication, persuasion and leadership. He conducts workshops and trainings for corporates, non-profits, colleges, and individuals at narrativeVIZ Consulting. He also teaches storytelling with data as invited guest faculty in academia, both in management context at IIM Bangalore and IIM Ahmedabad and in design context at NID, Bangalore. His background is in strategy consulting in using data-driven stories to drive change across organizations and businesses. He has 15 years of management consulting experience, first with AT Kearney in India, then with Booz & Company in Europe and more recently with startups in Bangalore. He did his B.Tech in Mechanical Engineering from IIT, Delhi and PGDM (MBA) from IIM, Ahmedabad. You can find more about him at amitkaps.com and tweet him at @amitkaps

Storytelling with Data - Approach | Skills

Amit Kapoor

#PR2017

Chartered Institute of Public Relations

Storytelling with Data Visualization

Kurtosys Systems

Visual Storytelling with Data

JESS3

Why your business needs a strategic narrative

Seyi Fabode

Stories have been recognized for their power of communication & persuasion for centuries and we need to operate at that intersection of data, visual and stories to fully harness the power of data. I take your through a short tour of the science and the art of visualization and storytelling. Then give you an introduction through examples and exemplar on the four different layers in a data-story: See - Show - Tell - Engage. Used in the session on Business Analytics and Intelligence at IIM Bangalore in July 2014.

Storytelling with Data - See | Show | Tell | Engage

Amit Kapoor

Data Storytelling: The only way to unlock true insight from your data

Bright North

Data stories - how to combine the power storytelling with effective data visu...

Coincidencity

Public relations in 2017

Stephen Waddington

How to create a message map

Rusty Cawley, APR

How to write an internal communication strategy

Rachel Miller

A good internal communication strategy makes good business sense. If your employees are communicating effectively, you’ll have a highly-committed and well-performing workforce. Effective communication also creates a can-do culture and leads to a learning organization. If you want to totally rock how your management team and employees communicate, here are 10 internal communication ideas to get you started. We’ve come up with a list of common business communication questions and how their solutions will fit into your internal communication strategy.

Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...

Axero Solutions

At Officevibe, we end our daily standup meetings with an inspirational quote to start the day on a positive note. Whoever’s turn it is to speak holds a basketball, and the last one to speak has to come up with a quote of the day. Everyone puts their finger on the ball, and when the quote is said, the ball gets thrown up in the air and we all say “think about it”, as a reminder to really let the hidden meaning of the quote sink in. read the full article on Officevibe blog: https://www.officevibe.com/blog/20-inspirational-leadership-quotes Learn more about the simplest tool for a greater workplace: https://www.officevibe.com/

20 Inspirational Leadership Quotes

Officevibe

We are bombarded with 174 newspapers worth of information each day and in order to get your message to cut through the noise, you need to be simple to understand, provide value, and if possible, evoke an emotional response. By combining hard data with beautiful visuals, you have a fighting chance to stand out. As my good friend Joe Chernov likes to say: "The secret to breaking through a noisy landscape isn't more noise. It is sounding different." What's more, there is a high likelihood that you will have a lot of fun in the process. Heck, I would even argue you will feel actual JOY. Why? By returning to the basics of storytelling, you are tapping into the origins of how you learned to communicate as a child -- from using colors and shapes, to employing mixed media. Just because you are a grown up doesn't mean you shouldn't still draw about these early stage arts.

The Joy of Data Driven Storytelling

Leslie Bradshaw

Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself. Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU. This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction. These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.

Fight for Yourself: How to Sell Your Ideas and Crush Presentations

Digital Surgeons

Recognizing employees is one of the most overlooked facets of managements that even great leaders sometimes forget about. Without a good employee recognition strategy, people will feel unappreciated and build up stress. In fact, the number 1 reason why most Americans leave their jobs is that they don’t feel appreciated . The last thing you want is to have high employee turnover because of poor employee recognition. Read Our Guide to Learn More: https://www.officevibe.com/employee-engagement-solution/employee-recognition?utm_source=slideshare&utm_medium=social&utm_campaign=employee-recognition&utm_content=recognition-hubpage

Do You Struggle With Employee Recognition?

Elodie A.

The X factor: The Secret to Better Content Marketing

Mathew Sweezey

Every now and then, we all crave inspiration to get started. but often times, inspiration is hardest is to find when it is needed the most. but powerful words almost always do the trick. They have power that is undeniable. So for all the creative souls out there, here we share some remarkable sayings from legends to feed your mind and strengthen your design game ... Remember, sharing is caring! :)

15 Quotes To Nurture Your Creative Soul!

DesignMantic

Andere mochten auch (20)

Building a customer-centric content development plan

The 5.5 questions behind your strategic narrative

Storytelling with Data - Approach | Skills

#PR2017

Storytelling with Data Visualization

Visual Storytelling with Data

Why your business needs a strategic narrative

Storytelling with Data - See | Show | Tell | Engage

Data Storytelling: The only way to unlock true insight from your data

Data stories - how to combine the power storytelling with effective data visu...

Public relations in 2017

How to create a message map

How to write an internal communication strategy

Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...

20 Inspirational Leadership Quotes

The Joy of Data Driven Storytelling

Fight for Yourself: How to Sell Your Ideas and Crush Presentations

Do You Struggle With Employee Recognition?

The X factor: The Secret to Better Content Marketing

15 Quotes To Nurture Your Creative Soul!

Ähnlich wie How to Amplify Your Message With Social Media

Vpk Digital Marketing042009

Antti Leino

Britt Bravo Getting The Word Out About Your Cause With Blogs, Podcasts & So...

microbiz

Di 101 Training Uk

James Poulter

There are dozens of social media tools available to communicators, but just a handful are emerging as the most effective means to reach constituents and influence markets. This seminar is a hands-on, intensive look at three top options: blogs, social networks and microblogs like Twitter. Participants will gain insight into how they can optimize the use of these tools to achieve different business objectives. In this session, you will: Examine the critical success factors in business blogging, including monitoring, voice, promotion and search engine optimization Evaluate social networks and their applications in business Explore the Twitter phenomenon and how microblogs can complement other social media tools

Social media crash course: Tools in practice

Paul Gillin

Trainleaders June2010 trainleaders

Selling By Social

Social media is a critical part of progressive marketing thinking. The consumer, with the rise of social media, has been able to drive the conversation with or without input from the brands. This change in who controls the dialogue has transformational impact: 1. Social media creates a brand/consumer conversation that will transform organizations. 2. Social media blends brand communications, PR, customer care, research and insights as all happen simultaneously via the conversation. 3. Most marketers are still struggling to find a coherent social media strategy. 4. Social media produces naturally occurring conversation and behavior that offers incredibly rich insights, but companies are still learning how to mine this continual stream. The ARF launched its new Social Media Council with a panel of industry experts explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres.

Social Media Convergence - The ARF/Adweek 2009

Lynne d Johnson

This five day workshop looks at the phenomenon called Web 2.0 as a "Super User" not a developer, visiting integrated web services, social technologies and resources applying them directly to business. We explore free online business tools, the usefulness of Social Networking, subscriber multi media platforms and collaborative wikis with business in mind. Practical sessions will enable students to embed badges and widgets to their own web sites and gain a perspective of the dynamic content possible when commissioning a bespoke site from a web design company. The course also looks at business attitudes to IT, particularly Fun vs. Work, security, personal identity, behaviour and etiquette taking a look at the debate around Internet morality and ethics in a world of faceless communication mediums. This course introduces the concepts of extracting, embedding, aggregating and linking to and from social media platforms sharing content for business benefit encouraging promotion of a band across multiple user environments in the context of the Internet and the World Wide Web. The course provides students with an understanding of how Web 2.0, social media and online world has evolved and which technologies currently contribute to creating successful businesses online interaction specifically for them. Week 2 Interactive Platforms Market share and population demographics Instant messaging and digital communication Niche marketing via Social Media networks Community Engagement Blogging & Micro blogging Tagging and Trending RSS Aggregation and Distribution

Social Media Web Marketing Nov 2009 Wk2

PCM creative

Gravity Summit January 18, 2012 Seminar

Gravity Summit

Using Social Media to Grow Your Business and Your Brand

Michelle Krier

Ct Business Expo Social Media, Is It A Marketing Tool (Tin180 Com)

Tin180 VietNam

Social Media & Social CRM Presentation

melissamcgreevey

I Con Social Media

ttorello

Trainleaders August2010

Selling By Social

Q School: Social Media

Jason Piasecki

Maximise your Business Potential

PCM creative

Introduction to effective social media marketing

PCM creative

Trainleaders1hr010410

Selling By Social

Conversation Marketing: New Media Communication Strategy

Tunheim

New Media Class Session 4 Ss

Becky Carroll

Reaching Your Audience in a Social Media World

guest9f4b3ac

Ähnlich wie How to Amplify Your Message With Social Media (20)

Vpk Digital Marketing042009

Britt Bravo Getting The Word Out About Your Cause With Blogs, Podcasts & So...

Di 101 Training Uk

Social media crash course: Tools in practice

Trainleaders June2010 trainleaders

Social Media Convergence - The ARF/Adweek 2009

Social Media Web Marketing Nov 2009 Wk2

Gravity Summit January 18, 2012 Seminar

Using Social Media to Grow Your Business and Your Brand

Ct Business Expo Social Media, Is It A Marketing Tool (Tin180 Com)

Social Media & Social CRM Presentation

I Con Social Media

Trainleaders August2010

Q School: Social Media

Maximise your Business Potential

Introduction to effective social media marketing

Trainleaders1hr010410

Conversation Marketing: New Media Communication Strategy

New Media Class Session 4 Ss

Reaching Your Audience in a Social Media World

Mehr von Paul Gillin

The Conference Board's 2017 Excellence in New Communications Awards

Paul Gillin

With so many blog posts, so many tweets and so much mindless chatter filling social networks, how do marketers get the message through? They do it by understanding the culture and the medium, knowing what's important to the audience and speaking to the issues that provoke conversation and response. Writing for social networks is about capturing attention. It's about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. Don't just tell your audience to look at something; make it something they have to look at it. Each social network has different styles and techniques that work. In this mini-course, we cover Facebook, Twitter and LinkedIn to show best practices for communicating on each. This presentation covers: • How to compose messages for the major social networks that conform to the culture and syntax of each community. • How to find offbeat angles that catch readers’ eyes and entice them to learn more. • 20 different ways to approach the same topic and create a unique experience.

Create Content They've Gotta Read: How to Write for Social Media

Paul Gillin

Social authority is the prominence and influence you gain by sharing your expertise, whether through speaking, writing, teaching or being quoted in the media. You can’t buy social authority. You can only earn it. Once you do, it pays dividends for a long time. Social media platforms are ideal for building social authority, and there’s no mystery about it. Create compelling, search-friendly profiles, contribute quality content and make as many other people as possible aware of it. In this presentation I outline 10 ways you can grow your social authority without breaking your back or your budget. Spoiler: It's all about basic blocking and tackling.

10 Tips for Improving Your Social Authority

Paul Gillin

Conventional wisdom says that social media isn't appropriate for B2B marketing. Conventional wisdom is wrong. B2B companies were actually some of the first to adopt social media tools broadly and to discover the benefits of rich, ongoing customer conversations. B2B social media doesn't have the glamour and sex-appeal of big consumer campaigns like the Old Spice man, but Web 2.0 technologies are already firmly entrenched in firms ranging from commodities exchanges to high-tech vendors to sellers of construction supplies. Success with B2B social media marketing requires understanding what motivates your customers and personalizing the experience. Companies that simply use social media as another way to push a message are missing the point. This session covers: --What the innovators are doing and how the unique characteristics of B2B interactions demand a unique approach to social marketing --Which social tools have shown the greatest payoff for B2B companies (they're different from the ones that work for B2C firms) --How social media fits into a broader content marketing strategy This presentation was delivered at the Godfrey FWD:B2B conference in Lancaster, Pa. 11/7/13.

B2B Social Media Marketing - Really! (2013 edition)

Paul Gillin

Highlights of IBM Analytics Research Report

Paul Gillin

If you’re new to Twitter – or if Twitter makes no sense to you – then this quick overview provides the information you need to get up to speed. Developed for the specific needs of B2B professionals, it covers all the basics of getting started with Twitter, building a following and maximizing your visibility and influence with colleagues and business prospects. It also profiles three successful B2B Twitter practitioners and describes the tactics they’ve used to thrive. This presentation covers: The fundamentals of micro blogs and how they deliver value; Filling out your Twitter profile for maximum impact; How to use Twitter readers on desktop and mobile platforms; Finding Twitter members to follow; Best practices for participating in the community; How to build and use Twitter lists; Building trust and visibility in the community; How hash tags work; Twitter events; How successful B2B companies are leveraging Twitter. The PowerPoint presentation includes detailed speaker notes.

Twitter for B2B

Paul Gillin

Visibility in search engines is critical to nearly every business these days, but the basic mechanics of search are still in mystery to many people. Success begins with good keyword selection and continues with optimal page construction, good descriptions and continuous campaigns to generate inbound links. Providing high quality content is critical to search engine success, and recent revisions to Google's search engine algorithm reinforces that point. This presentation covers the basics of search engine optimization. Use it to familiarize yourself with the essentials of what you need to know. It covers: • Why search optimization matters; • The importance of quality content; • Recent revisions to Google's algorithm their significance to website operators; • Tools and tactics for selecting optimal keywords; • What you can control in search; • How search engines view and index Web pages; • Analysis of one company that excels at search optimization; • Common SEO mistakes; • Tips for optimizing every item of Web content; • URL construction tactics; • The value of inbound links; • Anchor text and alt text; • Strategies for generating inbound links; • The future of search. The downloaded slides include detailed speaker notes. There's also a 52-minute video version of this presentation included at the very end. It can be found on YouTube at http://youtu.be/j7471wtSbpA

Search Essentials - What You MUST Know

Paul Gillin

Blogging Basics - Part 1

Paul Gillin

Content marketing is all about grabbing the audience with compelling, well-packaged content, and then drawing people in to learn more. The problem is that we’re all competing with lots of other sources for that precious slice of the reader’s attention span. How do you stand out from the crowd? One industry has been dealing with these problems for decades: consumer magazine publishers. The people who produce Redbook, Cosmo, Woman’s Day, People and other newsstand staples are experts at enticing people in supermarket checkout lines to buy copies and become subscribers. The tricks they use to grab and keep attention are every bit as relevant online as they are in print – even for B2B companies. Paul Gillin dissects a copy of Redbook magazine and reveals the subtle techniques publishers use to turn passers-by into buyers.

Seven Online Publishing Tricks You Can Learn From Redbook

Paul Gillin

Content marketing has companies rethinking the concept of the sales funnel. Today, buyers consult their peers, recommendation engines, and even total strangers for decision-making advice. Prospects may enter the funnel knowing far more about you and your products than they did just a few years ago. This may compress the buying cycle and lower sales costs, but it also presents new challenges. For starters, marketers must create compelling content that attracts prospects at every stage of the buying cycle in order to succeed. Also, easy access to social sharing channels means increasing pressure to provide more (and more distinctive) content in a growing ocean of competing messages. This in-depth workshop explores the many new options available to attract inbound prospects, and how to create a framework for matching content to buyer needs. Learn how to assess you current content assets, identify gaps, and find the most appropriate tools to help fill you content portfolio. Uncover the best ways to address content to prospects at different stages and with different levels of awareness.

Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...

Paul Gillin

Social media marketing may be all the rage, but few companies are measuring results with any level of precision. The research would indicate that only 14% of senior marketers whose companies use social network marketing say they are tying their efforts to financial metrics. With social media becoming so engrained in the way companies do business, measuring its contribution on a wing and a prayer is no longer enough. CIOs need to help enforce disciplined approaches to website analytics, synchronizing metrics to capture and track leads and building 360° views of the customer.

Measuring Social ROI: The CIO's Role

Paul Gillin

Customers with complaints have vastly greater options for making their case today. Social media platforms like Facebook, YouTube and Twitter, combined with community organization services like Change.org, make it possible for one customer with a problem to start a campaign that leads to change across an entire industry. The incidence of these attacks is growing, and large companies a learning to respect and fear the growing power of activist customers. This presentation, which was prepared for SugarCRM's SugarCon 2012 conference in San Francisco, previews a forthcoming book by the same name by Paul Gillin and Greg Gianforte.

Attack of the Customers!

Paul Gillin

Organizations are inherently social, and when they enable people to reach out and find each other, connections are formed and discoveries are made that transcend org charts. But Intranet 2.0 isn't a zero-sum game. Open communication challenges traditional lines of authority and may be seen as a threat to those who are invested in existing structures. In fact, the biggest barriers to internal social network adoption are political, not technical. In an economy that demands innovation, resourcefulness and knowledge efficiency, do we really have any choice but to change? This presentation looks at how social networks are transforming the way businesses operate and at the bitter medicine some companies must swallow in order to realize their potential.

How Social Networks are Delivering on the Failed Promise of Knowledge Management

Paul Gillin

Qualified lead generation, which is the holy grail of B2B marketing, is being reinvented by online tools. Traditional outbound marketing relied upon scatter-shot techniques like advertising, direct mail, and events to attract prospects. Today, search engines and social networks have evolved this process into a much more targeted and conversation-focused approach. Today's new breed of effective lead generation combines keyword optimization and link-building strategies (inbound marketing) with strategic participation in social networks (outbound marketing). Result: social media and search engines can deliver qualified leads at a dramatically lower cost than traditional means. These new approaches to lead generation require more active participation by marketing organizations than in the past, but the payoff is in higher quality leads, faster closing times, and less waste. This presentation covers: *The power of long tail search optimization *How to identify prospects who are seeking your products and services through public social networks *How analytics and social CRM can dramatically improve lead quality *How to target messages to reach prospects at the optimal point in the sales cycle

How to Use Search and Social Networks for Lead Generation

Paul Gillin

Social media has transformed the business rules for industries from travel to media to retail. But this is only the beginning. Customers are now armed with information to an unprecedented degree, and they freely share their experiences and recommendations online. Businesses need to join these conversations or risk being rolled by them. The good news is that social businesses can vastly expand their marketing reach by empowering customers and employees to speak for them. This presentation focuses on what makes companies great in the era of “information at your fingertips.” You’ll learn how socially engaged businesses achieve competitive advantage through superior customer service and create brand ambassadors who spread the word about their unique value.

Creating a Social Business for B2B Companies

Paul Gillin

People are no longer just names on a mailing list. Today they're self-appointed influencers who freely share their opinions and expertise with others online. The opportunity for direct marketers is to reach out to these people and create awareness for your company and products, but that requires you to re-think and revise your tactics. There's still plenty of opportunity to market directly to customers, but the tools and tactics have changed. Get smart, because the old methods are in long-term decline.

10 Things Direct Marketers Can Do to Take Advantage of Social Media

Paul Gillin

New Revenue for News Organizations

Paul Gillin

The Internet gives us the capacity to publish and widely disperse our best thinking and to become thought leaders in our markets. So why don't more business marketers seize this opportunity? Very often it's because they feel uncertain about their ability, or their company's ability, to produce engaging and interesting content. But it's not as difficult as it may seem. With planning and a little creativity, b-to-b marketers can create content that inspires response and generates action. Learn the tricks professional publishers use and how to apply them.

Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11

Paul Gillin

Twitter is the hottest new social networking tool, but it can be dense and confusing to the uninitiated. Successful users are finding that Twitter can deliver a gusher of value, from market intelligence to sales leads, but unlocking that value requires understanding the unique characteristics and culture of the Twitter community. This webinar looks at the dynamics of Twitter and how to apply it to your business. You'll learn: Who should “tweet” for your company; How to create a unique and compelling Twitter presence; How to grow a quality follower base; The value of retweets and hash tags; How to express yourself in 140 characters; and The low-hanging fruit of business value.

Growing Your Business with Twitter: An Infoboom Webinar

Paul Gillin

With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be. In this session, you'll learn how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search engines and take advantage of the latest social search category. This presentation by Paul Gillin and Eric Schwartzman, co-authors of Social Marketing to the Business Customer, was presented to the PRSA Digital Impact conference in New York on May 5, 2011.

Social Marketing to the Business Customer: It's Time to Get Serious About B2B"

Paul Gillin

Mehr von Paul Gillin (20)

The Conference Board's 2017 Excellence in New Communications Awards

Create Content They've Gotta Read: How to Write for Social Media

10 Tips for Improving Your Social Authority

B2B Social Media Marketing - Really! (2013 edition)

Highlights of IBM Analytics Research Report

Twitter for B2B

Search Essentials - What You MUST Know

Blogging Basics - Part 1

Seven Online Publishing Tricks You Can Learn From Redbook

Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...

Measuring Social ROI: The CIO's Role

Attack of the Customers!

How Social Networks are Delivering on the Failed Promise of Knowledge Management

How to Use Search and Social Networks for Lead Generation

Creating a Social Business for B2B Companies

10 Things Direct Marketers Can Do to Take Advantage of Social Media

New Revenue for News Organizations

Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11

Growing Your Business with Twitter: An Infoboom Webinar

Social Marketing to the Business Customer: It's Time to Get Serious About B2B"

Kürzlich hochgeladen

Manulife - Insurer Innovation Award 2024

The Digital Insurer

Tata AIG General Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

Increase engagement and revenue with Muvi Live Paywall! In this presentation, we will explore the five key benefits of using Muvi Live Paywall to monetize your live streams. You'll learn how Muvi Live Paywall can help you: Monetize your live content easily: Set up pay-per-view access to your live streams and start generating revenue from your content. Increase audience engagement: Provide exclusive, premium content behind the paywall to keep your viewers engaged. Gain valuable viewer insights: Track viewer data and analytics to better understand your audience and tailor your content accordingly. Reduce content piracy: Muvi Live Paywall's security features help protect your content from unauthorized distribution. Streamline your workflow: The all-in-one platform simplifies the process of managing and monetizing your live streams. With Muvi Live Paywall, you can take control of your live stream monetization and create a sustainable business model for your content. Learn more about Muvi Live Paywall and start generating revenue from your live streams today!

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Roshan Dwivedi

MINDCTI Revenue Release Quarter One 2024

MIND CTI

The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

Artificial Intelligence: Facts and Myths

Joaquim Jorge

AWS Community Day CPH - Three problems of Terraform

Andrey Devyatkin

Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

Exploring the Future Potential of AI-Enabled Smartphone Processors

debabhi2

Imagine a world where information flows as swiftly as thought itself, making decision-making as fluid as the data driving it. Every moment is critical, and the right tools can significantly boost your organization’s performance. The power of real-time data automation through FME can turn this vision into reality. Aimed at professionals eager to leverage real-time data for enhanced decision-making and efficiency, this webinar will cover the essentials of real-time data and its significance. We’ll explore: FME’s role in real-time event processing, from data intake and analysis to transformation and reporting An overview of leveraging streams vs. automations FME’s impact across various industries highlighted by real-life case studies Live demonstrations on setting up FME workflows for real-time data Practical advice on getting started, best practices, and tips for effective implementation Join us to enhance your skills in real-time data automation with FME, and take your operational capabilities to the next level.

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

Safe Software

Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

sammart93

Partners Life - Insurer Innovation Award 2024

The Digital Insurer

Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

apidays

Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Juan lago vázquez

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Rafal Los

Axa Assurance Maroc - Insurer Innovation Award 2024

The Digital Insurer

Top 10 Most Downloaded Games on Play Store in 2024

SynarionITSolutions

Scaling API-first – The story of a global engineering organization

Radu Cotescu

Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

apidays

Artificial Intelligence Chap.5 : Uncertainty

Khushali Kathiriya

Kürzlich hochgeladen (20)

Manulife - Insurer Innovation Award 2024

Tata AIG General Insurance Company - Insurer Innovation Award 2024

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

MINDCTI Revenue Release Quarter One 2024

Artificial Intelligence: Facts and Myths

AWS Community Day CPH - Three problems of Terraform

Exploring the Future Potential of AI-Enabled Smartphone Processors

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Partners Life - Insurer Innovation Award 2024

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Data Cloud, More than a CDP by Matt Robison

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

Top 10 Most Downloaded Games on Play Store in 2024

Scaling API-first – The story of a global engineering organization

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Artificial Intelligence Chap.5 : Uncertainty

How to Amplify Your Message With Social Media

1. Amplifying Your Message with Social Media Paul Gillin Curator, Infoboom Author: The New Influencers Secrets of Social Media Marketing Social Marketing to the Business Customer

2. Eric Lai, Sybase

5. Publish Everywhere 60 million members 600 million members 200 million members 2 billion daily views 20 million daily visitors 100 million members 10 million members 1 million daily visitors 1.5 million daily visitors

6. New Publishing Lifecycle Begins as a tweet Becomes a blog entry Feeds a podcast Stokes a white paper That gets tweeted!

8. Why Not Flickr-ize This Graphic?

9. Spread the Message Corporate website Feed Aggregator Partner website Email Newsletter

10. Key Actions Credibility Through Validation Source: Elliance, Inc.

11. The Power of 130 The average Facebook member has 130 friends, who each receive notifications of their network’s Facebook activities

12. Source: Conversation Marketing

13. Engage Popular People

14. Video Never Dies - Cisco on YouTube

15. New Life For Old PowerPoints

16. Bonus Views for Snapshots

17. Be Visible

18. Even Spreadsheets

19. Reuse & Repackage - Converge ID3 tags provide detailed descriptions. Without them, the audio is invisible to search engines Each podcast includes a written transcription (good for SEO) White paper topics typically include accompanying podcasts

20. Squandered Opportunities PDF fields are often left unfilled, leaving search engines to guess at their contents

21. Customize Message to Members Hey, Bobby: Dear Robert: Duuuuude! @bob:

22. Respect the Medium People go to… Customize the message to the audience (and leave room for retweets!) To Play To Work To Be Entertained To Share

23. Social Users Engage Differently Share Click Engage 8% 18X 1.6 39% 3X 2.8 38% 1X 3.0 15% 6X 1.5

24. New Breed of Publishing Platforms Hootsuite Awareness Social Hub Spredfast

25. Post Everywhere Instantly TweetDeck Spoke Social

26. Dashboards Monitor & Publish

27. Promote Everywhere It Makes Sense Use Every Available Channel to Promote

28.

29. Strategy - Expand Digital Footprint Videos Podcasts Source: Jim Cahill Pictures Presentations

30. E-Mail Ties It All Together TechSmith integrates all its social activities into a monthly e-mail that’s full of tips, insights, contests and fun

31. Look for Impact

32. Thank You! Paul Gillin 508-656-0734 [email_address] Site: gillin.com Blog: paulgillin.com Twitter: pgillin Join us for more discussion in the PartnerWorld Forum: "Making Business Sense of Social Media and Social Networking"

Hinweis der Redaktion

06/20/11
06/20/11
06/20/11
In the posts I take advantage of content I’ve posted in SlideShare, YouTube, and Flickr to make the post richer and increase the digital footprint. I also do an audio podcast of almost every post. Customers and sales folks gave me feedback that they have long commutes and wanted the audio version of each post, so I created an iTunes channel and MP3 subscription.

How to Amplify Your Message With Social Media

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie How to Amplify Your Message With Social Media

Ähnlich wie How to Amplify Your Message With Social Media (20)

Mehr von Paul Gillin

Mehr von Paul Gillin (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

How to Amplify Your Message With Social Media

Hinweis der Redaktion