How Social Media are Revolutionizing Media and Markets
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Social media will profoundly disrupt the media and marketing industries by changing economic and influence models that have existed for generations. Today, some bloggers and social news sites generate more traffic than big-name mainstream media, and they do it at a tiny fraction of the cost. Their highly outsourced publishing structure is a new style of journalism and their approach to building audience and awareness is unlike anything ever done in traditional media. This will have far-reaching ramifications for established institutions. We are in the early stages of a shift that will shake the business and media worlds to the core. Paul Gillin’s presentation explores these disruptive forces, as well as the goals and motivations of the new influencers and look ahead to the changes they have initiated.
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How Social Media are Revolutionizing Media and Markets
- 1. How Social Media Are Revolutionizing Media & Markets Paul Gillin Author, The New Influencers Secrets of Social Media Marketing
- 3. June 20 June 24 June 26 June 21 June 23 July 14 Today Vincent Ferrari
- 9. To This
- 10. Customer at the Center
- 19. Courtesy Digitas
- 20. "Your goal should be to have as many people as possible be public voices of the company. Scary? If you answered yes, you don't have the right people." Brian Kalma Director of User Experience, Zappos “ It is the responsibility of corporate communications to support each employee’s capability and desire to be an honest, knowledgeable ambassador to customers, friends, shareowners and public officials.” --From The Authentic Enterprise: Relationships, Values And The Evolution Of Corporate Communications Arthur W. Page Society, Dec., 2007
- 24. Taking it to the Public
- 25. About Me About Others Interests
- 27. Profiles are essential Efficient contact management Recommendations cement relationships
- 28. Advice is social capital Company research Six degrees of connection
- 29. Facebook Fans Announcements Mailing List Repurpose media Feedback/testing
- 33. Recruiting Promotion Sales Updates Service
- 34. 1.7 million followers 1.2 million followers 1.1 million followers 980,000 followers 473,000 followers
- 35. 32 million members 300 million members 44 million members 1 billion daily views 6 million daily visitors 50 million members 10 million members 1 million daily visitors 1.5 million daily visitors
- 37. Paul Gillin 508-656-0734 [email_address] www.gillin.com Twitter: pgillin Available on Amazon or from www.NewInfluencers.com Available on Amazon or from www.SSMMbook.com Subscribe to my free weekly newsletter at gillin.com
Hinweis der Redaktion
- Great slide capture of some of the key players so far
- By committing to the program for one year, the Insiders agreed to: Participate in Intel-focused events throughout the year for education purposes Provide feedback on Intel’s social media activities so that Intel could develop best practices In return, the Insiders would receive special “inside” access to Intel embargoed news, executive dialogues, exclusive events and visibility on Intel social web properties. We continuously engaged them with the brand by publicly disclosing that we were seeding them the latest Intel-powered devices on the market, consulting them for advice and feedback prior to most major online community engagements, and integrating them into Intel campaigns.
- UNLEASH 2009, the Mediasite User Conference: Energizing Users On-site and Online By Sonic Foundry A campaign to increase conference attendance in the midst of the worst economic crisis since the Great Depression, coupled with a proliferation of travel bans, budget constraints and an all-out assault on corporate meetings. Not to mention a flat marketing budget. Why care about conference attendance at a time like this? Because we're in an emerging market and our customers are clamoring to hear from each other (and us) to make them more efficient/productive/knowledgeable. This award submission outlines the campaign Sonic Foundry built based on a heavy rotation of online video, customer testimonials, webcasting and – for the first time – social media. The campaign resulted in a 15% increase in conference attendees, and virtual conference attendees, even though it was the first year we offered this option, made up 10% of overall attendance. Bringing these people together – physically and through online video, social media and webcasting – resulted in a more than 10-fold conference ROI in just 4 months, based solely on opportunities that were created and closed after the conference ended. As one attendee put it, “This is, by far, the most productive conference for connecting with other users and discovering new ways to take our Mediasite program to the next level. Reaching out to the web 2.0 community will foster even more fantastic dialogue because it will be open the conference to a wider audience. With the state of the economy, the virtual pass will allow our peers who can't be there in person stay on target with the new information being shared, and create an unparalleled networking opportunity."