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StartUp
Marketing
On
A
Tight
Budget
@pgezerlis
Start up marketing on a tight budget
€	
  	
  	
  	
  	
  	
  	
  	
  0	
                                                        #1	
  
       2h/w	
  




Get	
  a	
  mentor	
  who	
  knows	
  on-­‐line	
  Marke2ng	
  
(you	
  will	
  be	
  surprised	
  how	
  many	
  will	
  happily	
  guide	
  you	
  to	
  the	
  “force”)	
  
€	
  	
  	
  	
  	
  	
  	
  	
  0	
     #2	
  
              wks	
  

                      GET	
  
                     YOUR	
  
                    MESSAGE	
  
                     RIGHT	
  
€	
  	
  	
  	
  	
  	
  25	
                                               #3	
  
          mo’s	
  




Learn	
  Web	
  Analy2cs	
  
Learn	
  how	
  to	
  communicate	
  ac2onable	
  data	
  to	
  HIPPO’s	
  
€	
  up2u	
         Your brand should     #4	
  
      a	
  lot	
      fall in love with
                       Social Media
                   (remember to train)
€	
  	
  	
  	
  	
  	
  25	
                                      #5	
  
      spare	
  




Read	
  books	
  to	
  inspire	
  you	
  and	
  your	
  culture	
  
Inspira2on	
  will	
  improve	
  your	
  marke2ng	
  tac2cs	
  
€	
  up2u	
                                                           #6	
  
         fun!	
  




Be	
  innova2ve	
  in	
  everything	
  you	
  do	
  
(even	
  in	
  the	
  pain;ng	
  of	
  your	
  delivery	
  trucks)	
  
€	
  	
  	
  	
  	
  	
  	
  	
  0	
                                          #7	
  
                     fun	
  




Show	
  your	
  face	
  to	
  the	
  world!	
  
You	
  are	
  not	
  only	
  a	
  domain	
  name	
  or	
  company	
  brand	
  
€50/mo	
  
 3h/wk	
  

   e-­‐Mail	
  
 Marke5ng	
  
   Use	
  it	
  
 Effec5vely	
  
                   #8	
  
€	
  	
  up2u	
   Your happy customers
   GiveAll	
   is, probably, the best
                   marketing u will have




                                           #9	
  
€	
  	
  	
  	
  	
  	
  	
  0	
                                                       #10	
  
      A	
  Lot	
  




ANend	
  as	
  many	
  business	
  plan,	
  start-­‐up,	
  funding	
  events	
  as	
  you	
  can	
  
(where	
  you	
  can	
  evangelise	
  your	
  idea	
  and	
  market	
  it	
  to	
  the	
  world)	
  
€	
  	
  	
  	
  	
  	
  	
  0	
                                                        #11	
  
      A	
  Lot	
                                     PR




Build	
  a	
  list	
  of	
  reporters,	
  bloggers	
  and	
  influencers,	
  send	
  PR’s	
  
(SEOp2mised),	
  contact	
  preferences	
  .	
  On-­‐line	
  PR	
  is	
  the	
  new	
  PR	
  
€	
  	
  	
  	
  	
  	
  	
  0	
      Market yourself #12	
  
   A	
  Lot	
                        by creating Trust
                                      in your website
€	
  	
  	
  N/A	
     #13	
  
     A	
  Lot	
  

         The product
            is the
          marketing
Υποµονή & Επιµονή
               #14	
  
Feel free to
    contact me
    (presentation on slideshare.com)




@pgezerlis

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Start up marketing on a tight budget

  • 4. €                0   #1   2h/w   Get  a  mentor  who  knows  on-­‐line  Marke2ng   (you  will  be  surprised  how  many  will  happily  guide  you  to  the  “force”)  
  • 5. €                0   #2   wks   GET   YOUR   MESSAGE   RIGHT  
  • 6. €            25   #3   mo’s   Learn  Web  Analy2cs   Learn  how  to  communicate  ac2onable  data  to  HIPPO’s  
  • 7. €  up2u   Your brand should #4   a  lot   fall in love with Social Media (remember to train)
  • 8. €            25   #5   spare   Read  books  to  inspire  you  and  your  culture   Inspira2on  will  improve  your  marke2ng  tac2cs  
  • 9. €  up2u   #6   fun!   Be  innova2ve  in  everything  you  do   (even  in  the  pain;ng  of  your  delivery  trucks)  
  • 10. €                0   #7   fun   Show  your  face  to  the  world!   You  are  not  only  a  domain  name  or  company  brand  
  • 11. €50/mo   3h/wk   e-­‐Mail   Marke5ng   Use  it   Effec5vely   #8  
  • 12. €    up2u   Your happy customers GiveAll   is, probably, the best marketing u will have #9  
  • 13. €              0   #10   A  Lot   ANend  as  many  business  plan,  start-­‐up,  funding  events  as  you  can   (where  you  can  evangelise  your  idea  and  market  it  to  the  world)  
  • 14. €              0   #11   A  Lot   PR Build  a  list  of  reporters,  bloggers  and  influencers,  send  PR’s   (SEOp2mised),  contact  preferences  .  On-­‐line  PR  is  the  new  PR  
  • 15. €              0   Market yourself #12   A  Lot   by creating Trust in your website
  • 16. €      N/A   #13   A  Lot   The product is the marketing
  • 18. Feel free to contact me (presentation on slideshare.com) @pgezerlis